Hidden Webinar Secrets That Lead to High Profits

By now, I’m sure you’ve heard of webinars, right? You know those online events where 1-2-3 speakers come together with hundreds, maybe even thousands of people watching – they can be truly life-changing! If you’ve ever been to one, then you know what I’m talking about. There’s this “magnetic effect” when you have that type of personal interaction with others online.

What About Webinars?

When I first started out online, I didn’t know what a webinar was or how they worked – and it seemed really complicated. (They’re like live seminars you used to host in those big hotel conference rooms – BUT ONLINE!) I put off doing webinars for years because I was so nervous about the technical side, being on camera & messing up!

When I did finally do a webinar, it was honestly, THE MOST laborious thing to do. I wasted maybe 2-3 months on my 1st webinar and only made 1 sale.  It sucked! But NOW I finally found a shortcut to get a webinar from 0 to 100 in less than a week.  It’s the most fun I’ve ever had online!

The immediate connection to my followers & fans, the instant monetary gains from a 2 hour presentation take my audience from: ‘OK’ to ‘holy moly guacamole!’ (when you have the right ‘formula’). It’s been 7 years since my 1st webinar, and I’ve learned the shortcuts to have anyone do what I did over the last 7 years, in the next 7 days. And I teach you how for FREE inside my webinar: The Perfect Webinar Formula

hotel conference vs webinar

You can simply video yourself teaching, doing something hands on or even incorporate slideshows to give your event more structure and audience engagement.

1) Webinars Cost Next To Nothing To Host

Which is great news for people like you and me. You know, the ones who don’t want to throw down the $10,000-$20,000 dollars it costs to reserve the average hotel conference room. With webinars, the costs of your event are so small compared to a physical seminar, usually just $100-$200 ONE-TIME for the equipment. Not to mention, with a live conference your audience size can be somewhat limited. With online web classes and events there is virtually no limit to how many people you can teach, connect and engage!

Worlds largest webinar

Imagine hosting the world’s largest online marketing seminar (like HubSpot) with Dan Zarrella. You introduce yourself start reading from your ‘perfect webinar script’ and look down at the attendee tally to see 10,899 webinar watchers out of 31,100 registrants, a new World Record! Today is going to be a million dollar day for you…

That’s what it was like!

Now, imagine hosting your own webinar with hundreds or thousands of attendees that want to hear the solutions you have! With webinars there’s no limit to how many people you’ll be able to reach all around the world with the click of a button. Isn’t that amazing?!

Can You HOST One?

As long as you have an internet connection and a message – you’re in business! Isn’t that great?! You don’t have to be a Tony Robbins or Oprah to impact thousands and millions of people. It doesn’t even matter if you have your own product or service. People are out there looking for the solutions you have!

Webinars work in any industry; from authors, to email and direct marketers, network marketers, coaches, consultants, financial planners, realtors, health/fitness professionals, survivalists and beyond! Let’s just say, I’ve never seen a webinar that failed (using the Perfect Webinar Formula).

2) Webinars = Great Value!

Value Ladder

Webinars, web classes, workshops – whatever you call them, are typically FREE to attend and often the presenter (you) will do a sales pitch at the end of the webinar. When you do host a webinar, you want to present your best, most relevant information up front.

The whole point is to pique (peak) the interest of your audience and building rapport so they want more of you (and your stuff)! Dedicate the first 15 minutes to introducing yourself, your topic and how you got to where you are right now. Then spend the next 30 minutes dishing out the tips & tricks everyone came to hear. Finally devote the last 10-15 minutes to open Q&A with your audience before coming to the most crucial part of a webinar, this is what I call, THE SALES TRANSITION.  It’s critical you get this part right because the sales transition is a major

But I’ll talk more about that later (HERE)… During a webinar, you’re able to share a wealth of highly valuable information for free so it’s completely natural to offer the next solution they can take action on immediately; whatever it may be, done-for-you-service, course, coaching program, ect.

Why Webinars Increase Sales…

Webinars Increase Sales

Sales pitches without webinars are like cakes without baking powder – THEY’RE FLAT (and your profits probably are too)!

I see SO MANY entrepreneurs and small business owners hiding behind their blogs, social media posts and emails, yet they’re still missing the magic ingredient that will make their profits rise – webinars!

If you want to create a legion of loyal fans for life – there’s no better way to engage, educate and connect with your audience than webinars! It’s something that just can’t be accomplished with blogging or email alone. There’s just something magical that happens when you teach your audience live, answering their questions and letting your own quirky personality shine; that creates trust and a real connection with people.

3) Webinars = More Opportunities

Webinars = ability to reach more people in less time = more opportunities to sell = more sales. It’s simple math, anyway you look at it. Nuff said?

4) Webinars = Insane Conversion Rates

Email marketing has the second highest conversion rates of all online marketing and even it doesn’t match up to the converting power of webinars! Unlike email marketing alone, which has about a 2-3% conversion rate on average (i.e. for every 100 people on your list, you can expect 1-2 person to buy from you).

Webinars have an average conversion rate of 20% or higher – unheard of for any other type of platform! I just wanna break that down for you – that means for every 100 people that attend your webinar, you can easily make 10, 15, 20 sales or more!

5) Even Small Webinars = Big Profits

Since webinars allow you to educate your audience and build more value, you also get to charge more for your products and services you’re selling at the end. Compared to lifeless text, webinars are live, personal, interactive, real connections you’re able to have with your audience. This is why I love webinars!!! More money made in less time! What could be better than that?!

6) Webinars Build Trust FAST

Besides more sales opportunities, webinars provide at least two important forms of social proof: first of all, your audience gets to learn more about you as a person and what you value. This is important because people buy from people they know, like and trust. Secondly, they also get to hear your voice and see your face. It may seem small, but in webinars, those are powerful ways to build trust instantly with your audience.

7) Webinars Establish Authority

Want to gain more subscribers & become the go-to guru in your niche? Start doing webinars!

webinars grow your email list

For real! Who doesn’t love a live event? They’re new, exciting and they help us keep us on our toes by teaching us the latest industry hacks! Webinars stand out! They’re not just another boring blog post or podcast. With an online event you can quickly position yourself as an authority and become the most interesting person with your winning webinars – among an ocean of the unoriginal. Webinars work wonders, but don’t just take my word for it – I’m not the only one obsessed with ’em!

8) Webinars Work!

See other top names that are sharing their love of webinars:
Russell Brunson is the guy who shifted my perspective on webinars. He proved to me that webinars can be quite simple put on and how to make at least 6 (if not 7) figures with this specific webinar model (that I’ll get to in a minute!)

Russell Brunson webinar

Amy Porterfield who used to work as Tony Robbins personal marketer (before venturing out on her own), raves about the profit-boosting power of webinars and utilizing them as “a complete sales funnel”.


Lewis Howes has built his entire 7-figure online empire around webinars and has generated over $40,000 in sales after just a 90 minute session!


Mariah Coz has gained over 600 new subscribers in just 48 hours with one of her many online workshops and claims webinars are the fastest way to grow an email list (and I agree).

Mariah Coz Webinar

Ready to make your webinar and take your business to the next level?

The biggest issue I know you’ll stress over is…What do I need for a webinar? Do I need a slideshow and script? Where do I host? Etc…” I’m sure you have a lot of questions running through your head. But relax – because I’ll be answering all of this and more in my FREE webinar, The Perfect Webinar Formula.

How can I create my own webinars?
Show up to the webinar! I’ll be sharing my 3 ‘dirty’ Secrets to add high profit webinars to any sales funnel (even if you have zero previous experience with webinars!).

You’ll discover how:

  1. ONE webinar just made me $22,931 – with 2 Hours of work!!
  2. Learn how I do it all with LITTLE TRAFFIC (about 100 clicks a day)..
  3. See my Perfect Webinar Script that has me recording a webinar in 15 minutes FLAT! (and I hate writing)

Whether you’re new to webinars, or simply want to learn the webinar formula that 7-figure businesses use to gain a legion of loyal customers – you’ll want to attend The Perfect Webinar Formula!

I’ll only be hosting this web class for a short time – So hurry and register now!

P.S. – This event will be around an hour and I want to devote the final portion to a full-on Q&A session. That means you can ask me anything about webinars, I’ll be an open-book – whatever you guys want to know.. So start jotting down your questions now and again you can sign up here to reserve your seat.

Is Your Business Ready for The Perfect Webinar Formula?

Do you have your own online business? Or have a product or service you’re promoting?

Have you ever wondered what it would be like hosting your own webinar?

If $78,227.00 was laying out on the table in front of you – would you be willing to put in your best work to put it in your pocket?

Perfect webinar formula

If you said YES to all the above questions then you’re ready for The Perfect Webinar Formula…the best part is you can implement it all in ONE day!

This webinar is for those ready to take their business to the NEXT level!

For those of you who’ve tried hosting webinars before with little-to-no success – relax – I’m here to make the process super simple. Trust me, I always find the path of least-resistance, if I can do this – you can too!

Online Webinars to boost business

Inside I’ll be covering A LOT, but my 3 ‘Dirty’ Secrets are THE BEST:

Dirty Secret #1 – I Can Make More In One Day Offering High Profit Webinars Then I Can In A MONTH Selling Normal Products..

Dirty Secret #2 – I Only Need A LITTLE Traffic To Make This Work! (About 100 Clicks Per Day)

Dirty Secret #3 – I Don’t Need to Be an Expert Speaker OR Salesman to Succeed.

I’ll go into my secrets in detail on the webinar and show you exactly how I do it so you can have the same success.

With this year being the year of video – there’s never been a better time to break into the world of video and build trust instantly with your audience by adding The Perfect Webinar Formula to your business.

8 Ways Webinars Can Increase Your Profits

Why Webinars are the BEST Sales Medium Online


Hundreds of thousands of people attend Webinars every day (a majority being home business owners), but only a few hundred businesses actually host them!  I’m sure most people pysch themselves out by thinking “I’m not ready to host a webinar”, “I don’t know enough”, or “I’m not a good enough presenter”, the list of excuses can go on and on. However, I’m here to tell you that if you’re reading this – you CAN host a webinar.  Seriously!  You don’t have to be a world class speaker to host your own webinar and take your business to the next level.  The best part is, doing webinars properly can increase your profits immediately!

8 Ways Webinars Can Increase Your Profits

1) Video is the new favorite medium!

In reality video has been a favorite medium since the birth of the television.  Now we just watch our videos online instead of whatever the TV has playing.  First it was YouTube that created the huge boom of online videos. Now with Facebook putting more of an emphasis on the medium video is everywhere these days!  And with stats like these – it’s no wonder every marketer and their mama are making videos to share with their audience.

  • In 2017, online video accounts for nearly 74% of all online traffic (KPCB) (and that number is only expected to continue growing up to 79% by 2018)
  • If both text and video are available on the same topic, 59% are more likely to choose video (MWP).
  • Including video in a landing page can increase conversion by 80% (EyeView).

2) Webinars Are The Most Flexible Sales Medium

Webinars allow you the most flexibility of any sales medium.  You can create an outline, write out notes, a script – whatever you need – you can have that right there in front of you and the audience isn’t any wiser of the fact. Besides that, you can do a live-webinar or you can pre-record it and edit as needed.  So you have a lot of options and flexibility when it comes to exactly how you want to host and run your webinar.

3) Webinars Help Position Yourself as an Authority

But you don’t have to take my word for it – take a look at how webinars have helped others just like you build their businesses online…

“Webinars have been an instrumental tool for helping me establish myself as an authority in the copy writing and online entrepreneurial niche. Not only do they help me reach a larger audience, but they also give viewers a better look at my personality and help me further humanize my business.” – Ardelia Lee of Ardelialee.com/

“Through webinars only, I hit my first $5K month 10 weeks into business. And since I have grown my expert status and empire to where I’m working only 4 hours a week. All because webinars grow your warm market (think trust factor) and are high concerts for sales so you don’t have to do them as often as other marketing tactics.” – Brie Beeks of Blissfulbosses.com/

“Webinars are really helpful because people know that you are “real”, I don’t know why… but when I am writing a post or in an auto-responder series they think you are a robot. Also, because of a webinar my audience connect with me, they understand that I know what I am talking about. And consider me a “master” on my field.” – Diana Castillo

“One of the most effective ways to expand my reach and display my authority within my niche is with webinars. One of my most successful webinars began with tech issues, but instead of cancelling, I hosted it on Periscope. The attendees said the way I handled myself with grace spoke volumes about my character, and earned me several new clients and customers, even though it was my lowest-quality webinar to date! Giving my audience the opportunity to see & hear me live, and answer their questions on the spot, goes a long way in building know/like/trust.”   – Kirsten Thompson of sweetteallc.co/

Even if you aren’t the best speaker or presenter, just getting your face in front of the camera will help you build credibility with your audience!  And with the tips I mentioned above you will be capable of hosting a good webinar.  The biggest tip is to spend a little time planning everything before you dive in to create your slides and other content.  Be sure you’re comfortable with your topic and speak with excitement and enthusiasm. If you’re excited about your topic – others will be too!  There’s nothing worse than hearing a monotone webinar speaker that bores you to sleep.

4) Webinars Instantly Build Rapport, Credibility & Trust with Your Audience

If an image is worth a thousand words, a video’s gotta be worth at least hundred thousand!  At the end of the day – people buy from people and just seeing a persons face is incredibly powerful element for building trust. That’s why people fill out their social media profiles, add videos to their websites and show off social proof.  That’s why video & webinars are the next best thing to being there in person. Which brings me to my next point…

5) Sell to an Audience (not just one-on-one) With Webinars

Imagine if you had to sell your products and services one-by-one, that would be dreadful wouldn’t it? Luckily, in the age of the internet we don’t have to think about such things. There is one thing to keep in mind with selling through webinars, and that’s that people watch webinars to learn. To learn about you, your methods, and the unique solution you have for their problem. Ensure your webinar will be successful by following a proven method: The Perfect Webinar Formula.

6) You Can Sell Higher Ticket Items With a Webinar than a Sales Page

There are some awesome looking sales pages out there nowadays but even the best converting sales-page can’t compete with the product-price points you can sell via webinar. Although webinars can be powerful alone, as you’ll learn in The Perfect Webinar Formula – they are a crucial component of what makes our online sales funnel so damn profitable and I look forward to teaching you exactly how I do it so you can duplicate my success.

FYI – (I won’t be touching on these last 2 in this particular webinar but they are still important so I wanted to be sure I mentioned them.)

7) Webinars are a Fantastic Way to Build Your Email List – FAST!

Webinars can be an amazing way to grow your email list quickly. Just a few tips though – if you are planning on using webinars for this reason – be sure to have a heavy promotional campaign and highly consider following point #8.

8) Webinars Can Help You Build Partnerships and Reach New Audiences

If you are just getting started with your business online and you don’t have a lot of authority yet, I recommend researching people within your niche that have slightly different specialties from yours and that already has some sort of an audience or list that you can partner up with. There are many MANY ways to do this (which I’ll have to save for another post).

So there you have it! – 8 ways that webinars can bring you in more money this year!  If you enjoyed this post and want to learn how to host your own webinar like the pros do – be sure to sign up for The Perfect Webinar Formula! (HURRY! This webinar is limited & registration will be closing soon!)

Is Your Sales Funnel Missing a Crucial Step? ‘Cause Money’s on the Table!

Have you ever had to use a recipe and as you were following it, something distracted you and made you forget to add a critical ingredient? (like baking soda to a cake to make it nice and fluffy).  That’s exactly what it’s like when I see digital marketers that have sales funnels setup but aren’t utilizing webinars!  Not only are their sales funnels flat – their profits probably are too.

flat sales funnel results

That’s not to say that you can’t have a successful sales funnel without webinars – it’s just the fact that webinars add so much value to a sales funnel, especially for those selling digital products and courses! I loved what Bizibl Marketing said about webinars in their “2016 Webinar Benchmarks Report” (which is a great read by the way):


Look what Lewis Howes said (about attributing his success to webinars) Lewis Howes on webinarsHowes may have written those words back in 2016 but webinars are just as hot – if not HOTTER now than they were all those years ago!  Video as an online medium as only continued to grow and why shouldn’t it?  It is the fastest way to learn and build trust online.  *And obviously why Howes presents hundreds of webinars a year.  Even big companies like HubSpot effectively use webinars as an effective lead generation strategy.

Hubspot uses webinars as lead gen

Dave Chappelle

Webinars increase the value of your sales funnel, products and help you add more to your income to your bottom line by:

  1. Providing an opportunity for you to position yourself as an authority
  2. Allowing you adequate time to educate & build trust with your audience
  3. Allowing you to sell higher ticket products because you have much more time to educate them & provide value, before pitching the product.
  4. Being an excellent traffic and lead generation tool for your business
  5. And live webinars can be turned into evergreen offers with on-demand webinar replays.

What more could you possibly ask for?!

What about setting up your webinar, you ask?  – I’ve got you covered!  In just a few short weeks I’ll be hosting my own webinar – about webinars!

High profit webinars

I’ll be teaching you how to add High Profit Webinars to your sales funnel. So if you’ve ever wondered how you can leverage your business & earn more money in less time – this webinar will be perfect for you!

Over the next few days, I’ll be touching on the exact topics I’ll be covering in the Webinar so Subscribe to stay tuned and learn how webinars can double or even triple your business this year! 

The Perfect Webinar Script Powerpoint Template Walkthrough

The Perfect Webinar Script Powerpoint Template Walkthrough

Hello and welcome. I’m Zach Miller and I want to thank you once again for purchasing The Perfect Webinar Formula. Now this video and this email is going to be going through and really helping people out who seem to maybe have gotten stuck on a few different areas inside of their power point when they are designing it. So I’m just going to go through, kind of give you some directions, help you and once you view this, this will give you that final push that you need to make it happen, finish your webinar, and honestly we should be done with this in less than an hour. And that’s including things even if you didn’t have anything done, you have no idea and you just started watching this.

So you’re going to open up the perfect webinar template, you’re going to see the legend here, that’s page one. Of course you want to delete that before you start, but purple means that’s the direction. As you can see here on slide two my purple is ‘Hire a Fiverr Web Designer’, so that’s my instruction. Now the green was of course placing that webinar logo there, so green is where you are going to place photos. And anything that is underlined or specifically states that you’re going to be filling in your words, that’s all you’re going to be doing right there. So let’s just kind of jump in, I’m going to be switching back between my webinar and of course the template and just give you an idea of what I did. And of course, I always want you to copy what works so doing to be afraid to do almost a one-for-one exactly what I did.

Now the webinar logo is going to be here, you can hire a fiverr.com designer, it’s going to cost you anywhere from $5 to $15.  As you guys know my colors are down here, and that’s the orange and the blue. Now whatever you have there is probably complimentary colors, maybe black and yellow, blue and white, whatever it may be you’re going to put those two colors down, it’s good to variate it. And if you go over and just simply look at my webinar, of course I had one made, it’s very simple, it’s black and white, I thought that stood out the most while still keeping my logo colors the same.

So once you get that made you are going to instantly go into, “Hey, what is the one main benefit of your product?” So even if you’re doing coaching here, whatever it is, what’s that one mean benefit? And again for me it was showing you how to run high profit webinars without knowing anything about webinars. So “How to Instantly” – that’s a really big word, ‘instantly’. For a lot of people, if it isn’t instant then what I love to put is “My Dirty Little Secret”, and dirty little secret for some reason everyone wants to know those. So when you have a dirty little secret, you’re doing something instantly that’s giving that gratification that people want, either secretly or the instant gratification, that’s what you really want to go after. Try and look towards instant gratification. The more you instantly gratify someone, even if it is something that takes a long time, you’re going to make a lot more sales and you’re going to have a lot more happy people. Some people they just need to buy your item and that makes them feel good, that’s it. So again, they just want that instant gratification. Anyway that you can do that or give a dirty little secret with your one main benefit, you’re golden.

And then, to what? Is it to them? Is it to their business? Is it to their health? Whatever it may be, tell them where they are applying it to without that one main pain that they had in getting that benefit, so how to run high profit webinars and add them to your business without knowing anything about webinars. That is exactly what I am doing, I am showing you guys how to go through, and literally within a few days you can have your first webinar up and running and send traffic to it, and bam, the success can be very quick.

So again, you go in, “My Goal Is…” and you simply state here is what I want to do, at the very end you are making your main promise. Again this is all covered inside the script so we will move on to the next slide. Now this is your hook, if you stay until the end this is what you are going to get. This is making sure that anyone who comes on who is going to leave or has maybe a hesitation, etc., they don’t know how long this is, you need to hook them in. This is your bait line and sinker; once you have something that you can hook them till the end to, maybe it’s a promise, a freebie, maybe it’s some special secret, whatever it is. For me, I was going to literally show you the exact script. You didn’t have to pay for it, it was right there. Sure I didn’t explain it all the way, but that was enough for people to stay, and honestly that is of value. Just having that script you’re really can learn and lean quite a bit off in your webinars from just viewing that one picture. So it doesn’t have to be big, just like I didn’t deliver something extremely huge, I didn’t go into it. But you are just giving that hook so much that they almost have to say, “Hey, I need to get that.” So hook them till the end and let them know, “Hey, this is the reason you’re going to stay, this is the reason why you want to be on this webinar till the end.” So it makes a difference, you’re just putting it how you’re different from everybody else, no matter how that is, it can be just one small thing and that is all they need to know, that you’re different.

Now inside of this slide you are going to want to of course place your picture here and of course affix your name. What are you the king of? What are you good at? And you don’t have to be the best but, again, you are your own self-declared king of ____, and of course what goes along to prove that you would be a king amongst the average person that looks at this. Now, you don’t have to be the king of fitness per se, but you can say that you are the king of weight loss, you are the king of weight loss without eating carbs, or whatever that is. So you did this, xyz for Client 1, Client 2, Client 3. You are going to want to put these people in, of course talk about a lot of other people, maybe unhealthy, diabetic if you are in the health niche. For me it was we have done this for lots of other network and affiliate marketers and we have made over xyz or we have spent over xyz in dollars or time and testing for your product. And it’s very simple, once you’ve got that you just simply let them know how you have done a lot of things wrong, or a lot of things right, a lot of things wrong.

And then you just go through, you list the benefits of “After doing this for so many years I have learned how to do this, how to do this, how to do this.” And going over to my webinar I will just simply show you what mine looked like. Of course, after doing this for 10+ years I found a hidden business inside of my existing business. I have three simple pages that you can add, this is kind of you going through this webinar and what are the benefits they will receive for going through and witnessing what you are about to explain to them. And the ability is that they can use webinars without feeling like a used car salesman pitching $1,000 or $5,000 services or products. And then you can plug this into almost any business. Of course I have a picture of what I would consider something that’s detrimental, what people hold close to as a stigma when they are going through. Maybe when they think of, for example, weight loss, they think it is going to be a long, hard journey; it definitely doesn’t have to be when you have proper diet and nutrition. If it’s something like financial investing, maybe it’s the idea that their money is going to be instantly lost in the stocks with a crash or something of that nature. So again, you are just simply putting out that stigma and saying, “Hey, you can do this without that stigma.”

So you discovered it the hard way, and you just simply let them know that “You get to cheat me and find out what it was.” Here’s the hard way – I read hundreds of books, I did this really crazy thing, I built this crazy thing you shouldn’t, or I did this crazy thing you shouldn’t. A picture of the hard way would go right here. For example, here is my team, we are all out building an entire system, a webinar system and a call center just so that we can handle all of the traffic that we are pushing. Of course you don’t have to do that, I found out that that’s the hard way, that there is a lot easier way, but what is it? Well, we will get to that. And you want the main hard way without requiring you to… and again we are going back to that pain point. My pain point, again, happened to be going through and without becoming an expert webinar speaker, without knowing about webinars, without having to become a great linguistic analyst, learning NLP or neurolinguistic programming; just simply follow the script, follow what I have, fill in the blanks and watch how powerful what you say is. Yes, it’s really that simple.

So I go into our benefit. In the past 30 days we have sold over six figures. You go into your main benefit, the unique reason why your product is so amazing. And of course you always want to give ‘the results are not typical’. The main reason is a lot of people are inactive. I would say probably the 80-20 rule applies to almost every business everywhere and especially when it comes to taking action; you’re going to have 20% of people probably taking action. Now if you have 80%, wow, please let me know what you’re in, I would love to be able to copy over that hyper call incentive mind thought process of a buyer like that. But what’s mainly going to happen is a lot of people aren’t going to go and actually do what you have, even though all they have to do is take a step forward. So you need to let them know these results aren’t typical. We don’t want to these types of people, you don’t want ‘get rich quick’ people, you don’t want lazy people. I specifically say that because I want those people to just jump off my webinar, I don’t want them anywhere near me or my products because at the end of the day someone with that thought process they are going to come through and they are going to be bugs. They are just going to go after and ask a bunch of questions and say, “Woe is me” when I didn’t get the exact results that you did because I didn’t put in the time you did. So again, you are just letting them know “No, thank you. I don’t want your business, I people who are serious.” And that instantly shifts people who are on the fence into, “Okay, I am serious, I am ready.”

Here are my secrets: Secret #1 – you can do this, make more in one day selling high profit webinars than in a month selling normal products. Yes, crazy, right? Secret #2 – you only need 100 clicks a day. Maybe it’s not as hard as you think to lose all that weight, it is not as hard as you think to invest in proper stocks. You can do all of this but the secret is that I am going to hold back this one idea, and this one little secret, this is what shifts it, and then of course we will go into that. So these are all mainly tertiary, what I would call them, hooks. So you’ve got your main hook to the end but then you have your three secrets, and these three secrets are the things that you teach inside of your course, product, coaching; whatever it is. And Secret #3 – you don’t need to be an expert; that should almost always be one of the secrets. You don’t need to be a fitness fanatic, you don’t need to be a stocks investor, you don’t need to be the smartest person in the world, you don’t need to be a fast reader, you don’t need to be a great golfer; whatever it is, at the end of the day you don’t needs to be an expert at this. I’m going to show you how to do it without being that, because I’m such a great expert I should be able to teach you guys how to do it without being one, right? It’s the sign of a great teacher.

So Secret #1, I go into that and I just explain how that really is the case. Well, the case is that when Secret #1 is achieved with this – for example, the way I solve my problem over here is I sell a $37 product, $5000 a month and then I simply say that is going to be 135 products sold at a 3% conversion rate, which is pretty standard for most industries. Forty-five hundred clicks and paying $1 a click, I’m only making $500 a month in profit, “Woe is me.”  But my Secret #1 with this one twist right here, a picture of you, tell the story simply saying “Here is all the ways that I struggled. I was trying to get this going but then I figured out that you don’t need that.” You can sell a high ticket product and it can obviously make everything that you have worked so hard for in a single day. So most people will think, “Hey, in order to get Secret #1 I’m going to, of course, need Secret #2.” Well for me if you are going to be pushing a product, of course you need traffic. A lot of people think, “Well, I need a lot of traffic. In order to make $100,000 every week then I need to push 100,000 clicks every week.” Not true. It’s all about how you leverage every click and what you do; you don’t need a lot to make it work. And even if you didn’t, I’m going to show you how to get unlimited traffic no matter what.

So how much traffic do you need? We break it down, kind of showing how that Secret #2 is so special when we are selling that high ticket product. One out of ten is going to sign up for that webinar, that’s 10% conversion rate for a freebie webinar; cool, that’s extremely low but we are just saying very, very minimum standards here, so, so low of a standard. But one out of ten signs up, so that’s 10% conversion rate, one out of two sign up or show up for the webinar, that’s pretty standard, one out of five who show up will purchase. When it’s a webinar you should have those conversion rates especially when NLP is inducted inside of it, you are following the script, you have this power point, everything is aligned into all of these neurolinguistic buying habits and buying triggers that are inside people’s minds and all you have to do is press the button. So once you do that 20% should purchase – these are minimal rates you should be hitting – 100 clicks equals 10 sign ups and if you are not hitting these things something is wrong so you just need to split test, that’s all it is. Split test until you can get these numbers. 100 clicks = 10 signups = 5 people watch = 1 person buys = $1000. So if you are selling a $1,000, $2,000, $3,000 or even $5,000 product, you can imagine how webinars can 2x your sales. And even if you don’t have one I even say watch how you can turn one one of your simplistic products maybe that’s already an info product and you just record yourself going through that and now it’s a video course. And of course I break that down like I have before. If you haven’t checked out that email then go ahead and watch that, and if you haven’t watched course yet, go through that, and I even break down more of how you can turn a simple product into a $1,000 or $5,000 product.

So, the webinar number two secret, this is where I break it down. That $37 product, I can get $5,000 a month – 135 products need to be sold in order to make that. But here is how it’s achieved, and if I go back over to mine… Now Secret #3, whatever that is, again, you don’t have to be an expert in your idea niche, industry, whatever it is. And here are the three reasons why most people like me shouldn’t ever, and that main pain point. So for me, should never speak in public or learn to become an expert speaker. Number 1, it’s too taxing, there is so much you’ve got to do.

Number 2, it’s not great leverage – when you have to be places you can’t be all around the world giving to an infinite number of people inside of their own home the basic presentation that you are giving somewhere else that may take you three/four/five days out of your time. You’ve got to go travel, you have jet lag, then you speak and then you hope that you close all those people because they are in the right mindset that they should be like when they come into your webinar; so that’s reason number 2.

Reason Number 3, at the end of the day you just don’t need to be an expert at these things; you just need to follow formulas and then split test off of numbers, that’s the only thing that changes. So people go, “Yes, you’re right. We don’t need those things, We don’t need to be an expert. We don’t need to try and work so hard. We can make and leverage our time and our effort.” So then I go into number 3, you just need one webinar pre-recorded, live or not. Of course if you do them live it’s a really great thing because you get instant, active feedback and you can always improve on your webinar. But at the end of the day once you find something that works, aka bread and butter, let it go, let it be pre-recorded. Simply give it the aura of it being a live event. You don’t have to say that it is live, of course when you probably record it you are going to say, “Hey, we are here live.” But that’s just a natural thing that happens. So all you can simply do is pre-record one and now it’s set it and forget it, and you’re just pushing traffic and testing numbers.

Then you have a script that ensures that the webinar has NLP buying triggers. Again, I have included almost up to 20 closes for you, all of this you can pick and choose and sprinkle throughout your webinar. And notice I said script, and watch how you make the perfect webinar formula makes you sound so natural when you are presenting. You don’t even have to realize that you are pitching someone because my transitions show you all you have to do is ask this one single frame changing question – you are changing someone’s perspective and their frame of mind. And when you do that, bam, you are allowed to now sell people because they have let their guard down openly by giving you consent to say, “Yeah, I would love to learn about this. How can I speed this whole process up?” So again, that’s what the script does.

But again, I am going through, I showed an experiment that almost failed. Here was the experiment that I did – it was the old model, I built everything out. New model, you can do this, you can do that, and then you get these types of results. Now my example is we had all these old scripts, we had lots of webinar registrants and it was great. But then once I did this one cool thing, where it says in that green area, I hired a copywriter, paid him $8,000 to craft the perfect webinar formula, an extra $12,000 in order just a train obviously all of my consultants on it in order to craft their own customization forms or be able to help you guys out. And then once we did that, the next day $22,000 in sales; and then of course over the past 30, it has been a heck of a lot more. So the good thing is you still failed with… yes, that’s fine. But then the old thing that you changed goes right here. What was that? And the main reason that you were maybe failing before was ‘because I was doing this thing stupid, wrong or I forgot about it’. And then what’s the biggest thing of all? Is it time? Is it sales? What’s that worth to you, what is that? And then let me just go over into mine, I will show you what I did for my experiment.

So, Who Wants Person’s Help? Do Easy Thing # 1, Do Easy Thing # 2, and then let so-and-so help you do this for a few hours and you are going to unlock the hidden ___ inside of your _____ – ‘the hidden body inside of your existing body’ if this is weight loss, ‘the hidden wealth inside of your money’. Whatever it is, the niche, you are just basically saying A-A, it’s the hidden ‘A’ inside of the big ‘A’. And once you do that just put that picture of either you, a person or a consultant. No matter what, you just want to simply adjust it over to understanding that when you get help from this person, whoever you attach that power to, this is a NLP sequencing, whoever you attach that power to, they look up to, and of course they instantly become and have an elevated status in their eyes. So you can hand these people off to different people and you don’t have to do any of the work if you would not like to.

Then you go, of course you want to see that hook to the end that I said, okay, well here it is. And then I go in and we go into these closes, bam – do you have disposable income? I crack all of the stuff down inside of obviously the videos. The past hour you’ve learned a lot of things, it can be overload. There’s nothing to change actually inside of this. Now you are going to intro that webinar page here again, so anything that you have you are just going to copy and paste the first slide right here. And this kind of gives you a break inside for people to realize, “Yes, okay, I’m with you, I’m here.” Right here we find that’s the middle part if you can see; right here, that’s the middle. So we find that when we reintroduce the intro part they almost reset mentally to go, “Okay, I can sit through this a little bit more.”

Then you give them the instructions…  My instructions are when it comes to offering value and bonuses, that doesn’t have to be complicated. All you’ve got to do is separate your product into different ideas. And what I mean by that is that you can have one course but that course can have three parts to it because of course it’s a course – there are modules, there different ideas covered inside. You can simply split up the videos; that’s all you got to do. And there you go, you have bonuses. So it should already be a complete idea, a product idea or thought or course. And then simply breaking it up gives people the leniency towards, “Okay, do I have this part? Okay, do I have this part? Okay, do I have this part? Okay good, I can buy now.” That’s all you’ve got to do. Simple, right? So you have your course and then you have the other part of your course, and then I am going to give you this part of my course, and then idea from the course in a box.  That’s really a great one – in a box. of course if it doesn’t work for you you can change it out with a million different things – the blueprint, the mind map, the strategy, the dirty little secret, whatever it is. There are a lot of different verbs and adjectives that you can place in there.

So I just tell them who it has worked for. For me, it has been authors, speakers, consultants and other network marketers; so basically everybody. Even people with a 9 – 5; of course they don’t have 9 – 5 after this so that’s basically the point. So again they become a network marketer and you are putting them in that mindset.  I don’t mention 9 – 5 because of that, but if that is your main niche, stay-at-home moms or whatever, go ahead and mention that. If you are a financial advisor or weight loss or you’re teaching someone how to bowl or someone how to hit a baseball, whatever it is, all you’re going to say is this has worked for people in the little league, this has worked for semi-professionals, this has worked for so and so. All of that is going to be there, and I do mention groups, don’t mention specific names. So you have two options, you don’t have to change anything there, it’s pretty simplistic. You are of course going to place your clients testimonial of why this is so great, what it did for them. I do, do, do highly suggest that you get this as soon as possible for your webinar, this is very, very, very powerful stuff. Having a testimonial, just one that they can check, talk to on Facebook, I often tell you guys go check out my leads and my testimonials on Facebook, you can see the real people making real money. All these things need to be verifiable. Some people are anal retentive, they just need to go around and check; so let them. Give them the full name, let them know, tell them to reach out, tell them they are on Facebook, tell them where they are at. “Here is their handle name, go ask them how it worked. But be sure to do it now because this thing is ending.”

Bonus #1, you go into that, Bonus #2. Then you go through and you stack those out. If all this did was made your pain point better, how much would it be worth? Would it be worth this amount of money? $5000? And of course, you always start high and then you drop it down. Never try and go around and say, “Oh, I’m not going to be one of those cheesy marketers who just lowers the price.” If you do that you are going to fail, you are going to see the numbers drop. You are messing with people’s minds and their thought processes. And when you don’t drop the price you instantly build a brick wall. Do you want to build a brick wall or do you want to drop walls for people’s ambitions for buying your product? You want to drop them, exactly; so that is what we are doing. So drop the price, you drop those walls for people.

So what’s this part of the solution? Is this worth it to you? Okay, so what is in it for me? Is getting one client worth it, if you can charge $1,000, $2,000, $3,000, $5,000? Or is it worth more? Maybe so. If it’s losing 10 pounds, is it being able to ensure that your investments yield at 3% ROI in the YTD, whatever it is just with your main solution here; the main, biggest one that has value to them. Everything should have value, even weight loss has value. People will pay millions when you associate and losing one single pound of their fat with happiness. And the association is very easy to do through NLP sequencing. Okay so how much more would you pay to get ____ solved, whatever that is – lose 10 pounds. What about to solve it this week or today? Again maybe you can’t promise those things but you can at least get them on the right track and that is of course solving it this week or solving it today. Because like I say you just need to frame them with the reference of mind that solving something even as elongated as an investment or weight loss, you can solve it today because when do you make the change? People always keep this in your diaries, especially weight loss people that lose a lot of weight. And this is mainly where I am attaching it to because that’s probably the longest it takes, weight loss. You don’t lose 20 pounds today, you lose 20 pounds in three or four or five months.

So in order to solve it today you have changed your mind today to take that first step forward, and you are then solving it today. So you can stay true to that word you just need to give the frame of reference that we are solving this today because today you are now a part of the solution and not a part of the problem. Let me say that again – you are a part of the solution and not a part of the problem. Today you have begun solving, i-n-g, solving, so it’s an ongoing process, this problem, this issue, your investment, your weight, your training, your expertise, your webinar; whatever it is.

So you can see why people are paying us _____ plus _____ of the profits or whatever it is. If you have coaching, $25,000, I usually suggest starting at $12,000 and then working up to $25,000, I have of course even covered that inside of my high ticket hack which shows you how to close those types of deals from someone that just paid you $7 for a simple little free + shipping offer. Again, all these things you can see why they are paying us so much more than what I am charging inside this webinar. That’s all you’re saying.

And if you can solve your main pain point here, wouldn’t it make sense just to pay me that $5,000 one time? If you are charging $5,000 go up to $10,000. Wouldn’t it make sense to just pay me $10,000 one time to do this all for you? Sure, yes, of course it would. And you really don’t change it until you get people to start saying “Yes, yes, yes, I agree.” And if you want to even go through, the other thing is I like doing the money tree close here or money replenishes. The idea is that most people that are buying your products have j-o-bs, or even if they don’t have j -o-bs then they are making enough money. But if they have a j-o-b then if they are just over broke; that’s what j-o-b means to all of us here on the internet. And I’m sure you feel the pain if you still have one. But the point is you’re asking them, that j-o-b is going to replenish every two weeks in your bank account, so that money is always going to come back. And that is a great money replenishes close right here. So you can start getting those yeses of them saying, “Yes, I would be willing to pay that. I would be willing to pay that because the money is going to come back.” And at the end of the day this is going to make way bigger of a difference than with that money where it is just sitting there just doing nothing or being wasted on more junk or extenuous items – going out for dinner when you can cook in or going out to the movies when you can rent from Redbox, whatever it is.

So you go, “Okay, see why it’s a great deal at $5000 that comes in? It’s only $3,000 for the general public, but because you are special I want to let you know that you can get this deal for this amount.” So once you do that of course you come in with Bonus #3, that’s another reason to close. Again you are trying to cut these bonuses off for a limited number of people. Some of my secrets behind it are I always give everyone Bonus #1. And the end of the day I give everyone Bonus #1 because they’ve got to have it, you’ve got to have that for Bonus #1. Bonus #2 and 3, maybe not so much. Some of my webinars do include the bonuses, some of them don’t; you never know and that’s the mad grab I like to play sometimes. I help people as much as I can but I also stick to my word with these bonuses, they are limited and when they’re gone, they’re gone.

So Bonus #3 is probably going to be the biggest bonus that takes a lot of your time up and that’s okay. For me I just simply put one of our consultants in, they help you with your script, they go through. Of course I have these videos, these training so everything should help you. And I am really building up almost this wall of help so that way once you get over that you’re probably 99.9% done with your webinar, and then if you still need that final 0.01% you can call up one of my consultants, they will help you, it’s usually 5 or 10 minutes and your just like “That’s it, I’m ready.”

So that’s Bonus #3, and again you are going to build up a lot of support around this, you are going to help them with this. And it’s not that it has to be an ongoing thing, it’s just that this bonus should be something that makes them feel like, “Okay, I am taking your time and time is valuable” because you have built up the idea. We will usually run this close for the time or money, and money replenishes, time doesn’t replenish. You go forward, that’s it, someone has a day they’re going to die. Guess what? You can even bring this in – a lot of the most wealthy people in the world didn’t start making most of their money until they were about 55 or 60. I’m of course talking of Warren Buffett. There are more people, but getting outside of that you can just bring it in. The fact is that at the end of the day I am giving you my time and this is so valuable. You’ve got to get on this right now because I can’t give my time to everybody. I told you how valuable my time is. So that gets them to go.

And then you of course going with your two options, nothing to change here. You give your examples again. There is the three parts of the system, whatever it is, the issue they are starting with, how you are going to help them past it. You give your 30 day guarantee; and of course this will pay for itself because of this one big reason – if you were even to run a webinar and make one sale, it would pay for itself. So there is The Tale of Two People – there is timid Timmy and confident Ken. And then you have Let Me Show You What To Do Next, you just go here. You are going to walk through your own sales page which means you’re going to take it off, you’re going to bring it up in your browser. You’re going to go, “Hey, here is this. I’m going to walk you through, I’m going to fill in fake information, we are going to click like we’re going.” And then you slide over to a new tab and you simply say, “Here is what the inside looks like. You are going to see this, this, this, and this.”

Then go to What You Are Going To Get. Of course you’re going through, you’re restacking it, building the value, letting them know, “Yes, this is what it is worth. it’s worth the $14,000. You’re only getting it for $1,000.” So if you didn’t sign up immediately here is the reason why, you don’t have to think about it. You think you don’t have what it takes to succeed – that’s probably for a lot of people. That’s going to be your product. People just are so afraid that they are going to fail; failure is one of the biggest fears outside of public speaking and actually dying, which is kind of funny. Failure is always a stepping stone to success. I’ve never heard of anyone succeeding instantly. Have you ever heard of anyone taking 100 shots and making 100 shots? I haven’t. Have you ever heard of anyone swinging the bat 100 times and hitting every ball? Not if you’re a professional; professionals probably missed more than Little Leaguers; yes, it’s kind of weird. But you’ve got to reframe people and just let them know, “Hey, you’ve got what it takes to succeed. If you are nervous about starting, here is what you about to do, xyz…”

So anyway, I like to put a picture of myself being lazy, for me it was just being goofy, I was sticking my tongue out. And just the reasons you’re like me – number 1, number 2, number 3. You can either spend a lot of time doing this the hard way, but why would you? So you thank them for attending, have another picture of you. Simply go to the checkout page, you have the walk-through of the sales page one more time, and then this is the clincher. A lot of people have one single question left and this will increase your sales by upwards of 25%; that’s a lot of money.

So most people they’ve got all the NLP, they have gotten all worked up, their emotions are attached everywhere. Let me just show you how this works once you maximize it, the video comes with this. Well the countdown clock seems to be not working well unfortunately because of the recording software. But the long story short is that you are letting people have 30 minutes with you to answer questions, and let me tell you, you are going to have more than enough questions to fill up your time. If you are not doing a live webinar then just simply make up a whole list of questions, I’m sure there are hundreds you could get. Just simply look at your product as a skeptical person and then look at it as someone who has already bought; those are the only two scenarios you need to run through – someone extremely skeptical and someone who has already bought. “Hey, I’m already in here, I’m already inside, where do I start?” That gets people in the NLP program of simply going, “Oh, they’re signed up, that’s a spot gone. There is only 9 spots left max. I got to sign up now, especially if I want Bonus #3, that special time with you or someone else.” And then again you’re going through as you answer more questions, you just let them know, “At the end of the day I’m going to answer all the questions I can on this webinar, this live webinar. And if I don’t get to your question what I want to do is call our voicemail line at this number, leave a detailed message with your full name, address, phone, email, credit card number with expiration and we’ll return your call tomorrow. Now I just want you to know that we are not going to process your card, all we’re doing is we’re doing this to make sure you’re serious about actually going through, and we are just going to confirm and once we answer your question we will process your order.”

That single idea right there, I’ve talked about it in quite a number of my emails, but it basically is the idea that a lot of people only have one question before they want to give you thousands of dollars; just one question that holds almost a quarter of your buyers from buying. And all they need is your help one time on the phone, because you already have all their information, is it not worth it for you yourself personally to call them up and answer their questions? Because if you answer it rather than a consultant, yes, it takes a little time, you’ve got to do it almost daily especially if you have a webinar running every day, but I make 2-minute calls and I make a $1000 every time. Two people have said after they’ve asked questions, and this is out of hundreds, two people said, “Well, I’m not sure about this. I don’t think that this is right for me.” And I understood because what we had talked through was they were looking at it like get rich quick. Which, again, that’s why I give my thing – if you’re a get rich quick or you are lazy, gtfo, I don’t want you. That’s not the type of people I am here for. I am here to make people rich and then once they get rich they pay me more money and I make them super rich; that’s it. If you are lazy, what am I going to do? I’m going to make you ‘kind of’ money, I’m going to make you j-o-b money? That doesn’t pay me either at end of the day. I want to make you money so I make money, that’s the whole idea of this. So the more successful someone is, the more likely they are going to be looking for you and giving you more of their success.

Anyway, going back, once you’re asking these questions, you break it down. There are a lot of different things but once that clock hits zero, it’s an odd thing, people just stop buying, that’s it. It hits zero, they stop buying, even if it’s not a live webinar, it’s a replay, they just stop right there. Like you will see they started watching this webinar, the webinar is exactly two hours long and the countdown clock ends at 2 hours and one minute and, bam, no orders after 2 hours and 1 minute, not at all. So you’ve got to be careful, give yourself a lot of time. If you feel like, “Oh, I don’t have time”, every single minute counts, every single minute. Just think about every minute you have 1% more converting for every minute that you spend on this, and it’s worth it my friends, so worth it.

So that’s it, that’s the Perfect Webinar Template completely filled out, you have it all here. If you have been going through with me then you’ve probably paused the video a few times or stopped and kept reading through if this is in transcript and you’ve got it all made out, so you’re ready. Now all you’ve got to do is simply go apply the traffic methods and get that funnel set up and customized to yourself. And of course I will be helping you with that more and more as we go through.

I thank you for joining me, I wish you the best, and make sure to look up for tomorrow’s email.