Hidden Webinar Secrets That Lead to High Profits

By now, I’m sure you’ve heard of webinars, right? You know those online events where 1-2-3 speakers come together with hundreds, maybe even thousands of people watching – they can be truly life-changing! If you’ve ever been to one, then you know what I’m talking about. There’s this “magnetic effect” when you have that type of personal interaction with others online.

What About Webinars?

When I first started out online, I didn’t know what a webinar was or how they worked – and it seemed really complicated. (They’re like live seminars you used to host in those big hotel conference rooms – BUT ONLINE!) I put off doing webinars for years because I was so nervous about the technical side, being on camera & messing up!

When I did finally do a webinar, it was honestly, THE MOST laborious thing to do. I wasted maybe 2-3 months on my 1st webinar and only made 1 sale.  It sucked! But NOW I finally found a shortcut to get a webinar from 0 to 100 in less than a week.  It’s the most fun I’ve ever had online!

The immediate connection to my followers & fans, the instant monetary gains from a 2 hour presentation take my audience from: ‘OK’ to ‘holy moly guacamole!’ (when you have the right ‘formula’). It’s been 7 years since my 1st webinar, and I’ve learned the shortcuts to have anyone do what I did over the last 7 years, in the next 7 days. And I teach you how for FREE inside my webinar: The Perfect Webinar Formula

hotel conference vs webinar

You can simply video yourself teaching, doing something hands on or even incorporate slideshows to give your event more structure and audience engagement.

1) Webinars Cost Next To Nothing To Host

Which is great news for people like you and me. You know, the ones who don’t want to throw down the $10,000-$20,000 dollars it costs to reserve the average hotel conference room. With webinars, the costs of your event are so small compared to a physical seminar, usually just $100-$200 ONE-TIME for the equipment. Not to mention, with a live conference your audience size can be somewhat limited. With online web classes and events there is virtually no limit to how many people you can teach, connect and engage!

Worlds largest webinar

Imagine hosting the world’s largest online marketing seminar (like HubSpot) with Dan Zarrella. You introduce yourself start reading from your ‘perfect webinar script’ and look down at the attendee tally to see 10,899 webinar watchers out of 31,100 registrants, a new World Record! Today is going to be a million dollar day for you…

That’s what it was like!

Now, imagine hosting your own webinar with hundreds or thousands of attendees that want to hear the solutions you have! With webinars there’s no limit to how many people you’ll be able to reach all around the world with the click of a button. Isn’t that amazing?!

Can You HOST One?

As long as you have an internet connection and a message – you’re in business! Isn’t that great?! You don’t have to be a Tony Robbins or Oprah to impact thousands and millions of people. It doesn’t even matter if you have your own product or service. People are out there looking for the solutions you have!

Webinars work in any industry; from authors, to email and direct marketers, network marketers, coaches, consultants, financial planners, realtors, health/fitness professionals, survivalists and beyond! Let’s just say, I’ve never seen a webinar that failed (using the Perfect Webinar Formula).

2) Webinars = Great Value!

Value Ladder

Webinars, web classes, workshops – whatever you call them, are typically FREE to attend and often the presenter (you) will do a sales pitch at the end of the webinar. When you do host a webinar, you want to present your best, most relevant information up front.

The whole point is to pique (peak) the interest of your audience and building rapport so they want more of you (and your stuff)! Dedicate the first 15 minutes to introducing yourself, your topic and how you got to where you are right now. Then spend the next 30 minutes dishing out the tips & tricks everyone came to hear. Finally devote the last 10-15 minutes to open Q&A with your audience before coming to the most crucial part of a webinar, this is what I call, THE SALES TRANSITION.  It’s critical you get this part right because the sales transition is a major

But I’ll talk more about that later (HERE)… During a webinar, you’re able to share a wealth of highly valuable information for free so it’s completely natural to offer the next solution they can take action on immediately; whatever it may be, done-for-you-service, course, coaching program, ect.

Why Webinars Increase Sales…

Webinars Increase Sales

Sales pitches without webinars are like cakes without baking powder – THEY’RE FLAT (and your profits probably are too)!

I see SO MANY entrepreneurs and small business owners hiding behind their blogs, social media posts and emails, yet they’re still missing the magic ingredient that will make their profits rise – webinars!

If you want to create a legion of loyal fans for life – there’s no better way to engage, educate and connect with your audience than webinars! It’s something that just can’t be accomplished with blogging or email alone. There’s just something magical that happens when you teach your audience live, answering their questions and letting your own quirky personality shine; that creates trust and a real connection with people.

3) Webinars = More Opportunities

Webinars = ability to reach more people in less time = more opportunities to sell = more sales. It’s simple math, anyway you look at it. Nuff said?

4) Webinars = Insane Conversion Rates

Email marketing has the second highest conversion rates of all online marketing and even it doesn’t match up to the converting power of webinars! Unlike email marketing alone, which has about a 2-3% conversion rate on average (i.e. for every 100 people on your list, you can expect 1-2 person to buy from you).

Webinars have an average conversion rate of 20% or higher – unheard of for any other type of platform! I just wanna break that down for you – that means for every 100 people that attend your webinar, you can easily make 10, 15, 20 sales or more!

5) Even Small Webinars = Big Profits

Since webinars allow you to educate your audience and build more value, you also get to charge more for your products and services you’re selling at the end. Compared to lifeless text, webinars are live, personal, interactive, real connections you’re able to have with your audience. This is why I love webinars!!! More money made in less time! What could be better than that?!

6) Webinars Build Trust FAST

Besides more sales opportunities, webinars provide at least two important forms of social proof: first of all, your audience gets to learn more about you as a person and what you value. This is important because people buy from people they know, like and trust. Secondly, they also get to hear your voice and see your face. It may seem small, but in webinars, those are powerful ways to build trust instantly with your audience.

7) Webinars Establish Authority

Want to gain more subscribers & become the go-to guru in your niche? Start doing webinars!

webinars grow your email list

For real! Who doesn’t love a live event? They’re new, exciting and they help us keep us on our toes by teaching us the latest industry hacks! Webinars stand out! They’re not just another boring blog post or podcast. With an online event you can quickly position yourself as an authority and become the most interesting person with your winning webinars – among an ocean of the unoriginal. Webinars work wonders, but don’t just take my word for it – I’m not the only one obsessed with ’em!

8) Webinars Work!

See other top names that are sharing their love of webinars:
Russell Brunson is the guy who shifted my perspective on webinars. He proved to me that webinars can be quite simple put on and how to make at least 6 (if not 7) figures with this specific webinar model (that I’ll get to in a minute!)

Russell Brunson webinar

Amy Porterfield who used to work as Tony Robbins personal marketer (before venturing out on her own), raves about the profit-boosting power of webinars and utilizing them as “a complete sales funnel”.


Lewis Howes has built his entire 7-figure online empire around webinars and has generated over $40,000 in sales after just a 90 minute session!


Mariah Coz has gained over 600 new subscribers in just 48 hours with one of her many online workshops and claims webinars are the fastest way to grow an email list (and I agree).

Mariah Coz Webinar

Ready to make your webinar and take your business to the next level?

The biggest issue I know you’ll stress over is…What do I need for a webinar? Do I need a slideshow and script? Where do I host? Etc…” I’m sure you have a lot of questions running through your head. But relax – because I’ll be answering all of this and more in my FREE webinar, The Perfect Webinar Formula.

How can I create my own webinars?
Show up to the webinar! I’ll be sharing my 3 ‘dirty’ Secrets to add high profit webinars to any sales funnel (even if you have zero previous experience with webinars!).

You’ll discover how:

  1. ONE webinar just made me $22,931 – with 2 Hours of work!!
  2. Learn how I do it all with LITTLE TRAFFIC (about 100 clicks a day)..
  3. See my Perfect Webinar Script that has me recording a webinar in 15 minutes FLAT! (and I hate writing)

Whether you’re new to webinars, or simply want to learn the webinar formula that 7-figure businesses use to gain a legion of loyal customers – you’ll want to attend The Perfect Webinar Formula!

I’ll only be hosting this web class for a short time – So hurry and register now!

P.S. – This event will be around an hour and I want to devote the final portion to a full-on Q&A session. That means you can ask me anything about webinars, I’ll be an open-book – whatever you guys want to know.. So start jotting down your questions now and again you can sign up here to reserve your seat.

Is Your Business Ready for The Perfect Webinar Formula?

Do you have your own online business? Or have a product or service you’re promoting?

Have you ever wondered what it would be like hosting your own webinar?

If $78,227.00 was laying out on the table in front of you – would you be willing to put in your best work to put it in your pocket?

Perfect webinar formula

If you said YES to all the above questions then you’re ready for The Perfect Webinar Formula…the best part is you can implement it all in ONE day!

This webinar is for those ready to take their business to the NEXT level!

For those of you who’ve tried hosting webinars before with little-to-no success – relax – I’m here to make the process super simple. Trust me, I always find the path of least-resistance, if I can do this – you can too!

Online Webinars to boost business

Inside I’ll be covering A LOT, but my 3 ‘Dirty’ Secrets are THE BEST:

Dirty Secret #1 – I Can Make More In One Day Offering High Profit Webinars Then I Can In A MONTH Selling Normal Products..

Dirty Secret #2 – I Only Need A LITTLE Traffic To Make This Work! (About 100 Clicks Per Day)

Dirty Secret #3 – I Don’t Need to Be an Expert Speaker OR Salesman to Succeed.

I’ll go into my secrets in detail on the webinar and show you exactly how I do it so you can have the same success.

With this year being the year of video – there’s never been a better time to break into the world of video and build trust instantly with your audience by adding The Perfect Webinar Formula to your business.

How to Host a Webinar Like a Badass! [FREE Webinar Checklist]

Ever struggle with how to host a webinar? Maybe you don’t even know what a webinar is… hmmm?

Have you ever tried building a large piece of furniture without instructions? It’s damn near impossible, isn’t it?  (especially if it comes from Ikea!) I find that very frustrating sometimes.  Shouldn’t we just be able to examine each part and know exactly where it goes?

Host a Webinar

While it would be great if we could that, more often than not, since we were not the one that made the furniture pieces and have never put it together before, we do not know how each part works.

Therefore we need a guide to take us step by step showing us how each part works together with the next piece to create the whole. Sales funnels and webinars are the same way – each having multiple pieces that work together to form a whole.

Let’s first begin with the life cycle of a webinar, shall we?

Learn How to Host a Webinar – The 3 Phases of a Webinar

Pre-Webinar, The Day-of the webinar and Post-Webinar.

Pre-Webinar activities include planning your webinar topic, contacting your presenters (if you choose to have any), creating your webinar script, slide deck & video/s, creating your registration landing page, setting up your event via your webinar system, where to host a webinar, and and lots of practice getting comfortable with the technologies, your speaking points and script (if you plan on using one).

Then there is webinar promotion. you’ll need to craft your strategy and create the webinar promotional materials. The actual promotion should begin about 2 weeks before your event. This involves: writing your webinar email sequences, social media posts & videos, blog posts and creating any paid media content like ads, banners or polls.


The Day-of the webinar – these task may vary from person to person depending on whether you’ll be hosting a 100% live webinar or a prerecorded webinar. But for the sake of simplicity – let’s say you’re doing a live webinar.  On this day you want to dress nice and look presentable.  You will have already done a practice run by now so all of your audio and visuals should be go to go.

*If you are planning to have other people presenting in your webinar – make sure you squeeze in at least one “dress rehearsal” before recording-day and have them arrive an hour or two early to setup and test audio before going live.

You should also create and send a social media post to broadcast the day of. Also, email a reminder to your registrants the morning of the webinar. Usually 1 hour before and 15 minutes before the webinar begins.


You’re Not Done Just Yet…

Post-Webinar – When you host a webinar, there’s more that comes afterwards. You can also test sending an email reminder at the 10 minute mark for late comers. Send at least one reminder after the webinar with a link to a webinar replay to those that missed it.

You can test this an hour or two after the webinar is over or the day after.  According to Bizibl Marketing’s 2016 Webinar benchmark report – 28% of webinar attendance comes from post-webinar signups the day after.

Download the Complete Webinar Checklist Here by Social Sharing!

8 Ways Webinars Can Increase Your Profits

Why Webinars are the BEST Sales Medium Online


Hundreds of thousands of people attend Webinars every day (a majority being home business owners), but only a few hundred businesses actually host them!  I’m sure most people pysch themselves out by thinking “I’m not ready to host a webinar”, “I don’t know enough”, or “I’m not a good enough presenter”, the list of excuses can go on and on. However, I’m here to tell you that if you’re reading this – you CAN host a webinar.  Seriously!  You don’t have to be a world class speaker to host your own webinar and take your business to the next level.  The best part is, doing webinars properly can increase your profits immediately!

8 Ways Webinars Can Increase Your Profits

1) Video is the new favorite medium!

In reality video has been a favorite medium since the birth of the television.  Now we just watch our videos online instead of whatever the TV has playing.  First it was YouTube that created the huge boom of online videos. Now with Facebook putting more of an emphasis on the medium video is everywhere these days!  And with stats like these – it’s no wonder every marketer and their mama are making videos to share with their audience.

  • In 2017, online video accounts for nearly 74% of all online traffic (KPCB) (and that number is only expected to continue growing up to 79% by 2018)
  • If both text and video are available on the same topic, 59% are more likely to choose video (MWP).
  • Including video in a landing page can increase conversion by 80% (EyeView).

2) Webinars Are The Most Flexible Sales Medium

Webinars allow you the most flexibility of any sales medium.  You can create an outline, write out notes, a script – whatever you need – you can have that right there in front of you and the audience isn’t any wiser of the fact. Besides that, you can do a live-webinar or you can pre-record it and edit as needed.  So you have a lot of options and flexibility when it comes to exactly how you want to host and run your webinar.

3) Webinars Help Position Yourself as an Authority

But you don’t have to take my word for it – take a look at how webinars have helped others just like you build their businesses online…

“Webinars have been an instrumental tool for helping me establish myself as an authority in the copy writing and online entrepreneurial niche. Not only do they help me reach a larger audience, but they also give viewers a better look at my personality and help me further humanize my business.” – Ardelia Lee of Ardelialee.com/

“Through webinars only, I hit my first $5K month 10 weeks into business. And since I have grown my expert status and empire to where I’m working only 4 hours a week. All because webinars grow your warm market (think trust factor) and are high concerts for sales so you don’t have to do them as often as other marketing tactics.” – Brie Beeks of Blissfulbosses.com/

“Webinars are really helpful because people know that you are “real”, I don’t know why… but when I am writing a post or in an auto-responder series they think you are a robot. Also, because of a webinar my audience connect with me, they understand that I know what I am talking about. And consider me a “master” on my field.” – Diana Castillo

“One of the most effective ways to expand my reach and display my authority within my niche is with webinars. One of my most successful webinars began with tech issues, but instead of cancelling, I hosted it on Periscope. The attendees said the way I handled myself with grace spoke volumes about my character, and earned me several new clients and customers, even though it was my lowest-quality webinar to date! Giving my audience the opportunity to see & hear me live, and answer their questions on the spot, goes a long way in building know/like/trust.”   – Kirsten Thompson of sweetteallc.co/

Even if you aren’t the best speaker or presenter, just getting your face in front of the camera will help you build credibility with your audience!  And with the tips I mentioned above you will be capable of hosting a good webinar.  The biggest tip is to spend a little time planning everything before you dive in to create your slides and other content.  Be sure you’re comfortable with your topic and speak with excitement and enthusiasm. If you’re excited about your topic – others will be too!  There’s nothing worse than hearing a monotone webinar speaker that bores you to sleep.

4) Webinars Instantly Build Rapport, Credibility & Trust with Your Audience

If an image is worth a thousand words, a video’s gotta be worth at least hundred thousand!  At the end of the day – people buy from people and just seeing a persons face is incredibly powerful element for building trust. That’s why people fill out their social media profiles, add videos to their websites and show off social proof.  That’s why video & webinars are the next best thing to being there in person. Which brings me to my next point…

5) Sell to an Audience (not just one-on-one) With Webinars

Imagine if you had to sell your products and services one-by-one, that would be dreadful wouldn’t it? Luckily, in the age of the internet we don’t have to think about such things. There is one thing to keep in mind with selling through webinars, and that’s that people watch webinars to learn. To learn about you, your methods, and the unique solution you have for their problem. Ensure your webinar will be successful by following a proven method: The Perfect Webinar Formula.

6) You Can Sell Higher Ticket Items With a Webinar than a Sales Page

There are some awesome looking sales pages out there nowadays but even the best converting sales-page can’t compete with the product-price points you can sell via webinar. Although webinars can be powerful alone, as you’ll learn in The Perfect Webinar Formula – they are a crucial component of what makes our online sales funnel so damn profitable and I look forward to teaching you exactly how I do it so you can duplicate my success.

FYI – (I won’t be touching on these last 2 in this particular webinar but they are still important so I wanted to be sure I mentioned them.)

7) Webinars are a Fantastic Way to Build Your Email List – FAST!

Webinars can be an amazing way to grow your email list quickly. Just a few tips though – if you are planning on using webinars for this reason – be sure to have a heavy promotional campaign and highly consider following point #8.

8) Webinars Can Help You Build Partnerships and Reach New Audiences

If you are just getting started with your business online and you don’t have a lot of authority yet, I recommend researching people within your niche that have slightly different specialties from yours and that already has some sort of an audience or list that you can partner up with. There are many MANY ways to do this (which I’ll have to save for another post).

So there you have it! – 8 ways that webinars can bring you in more money this year!  If you enjoyed this post and want to learn how to host your own webinar like the pros do – be sure to sign up for The Perfect Webinar Formula! (HURRY! This webinar is limited & registration will be closing soon!)

Is Your Sales Funnel Missing a Crucial Step? ‘Cause Money’s on the Table!

Have you ever had to use a recipe and as you were following it, something distracted you and made you forget to add a critical ingredient? (like baking soda to a cake to make it nice and fluffy).  That’s exactly what it’s like when I see digital marketers that have sales funnels setup but aren’t utilizing webinars!  Not only are their sales funnels flat – their profits probably are too.

flat sales funnel results

That’s not to say that you can’t have a successful sales funnel without webinars – it’s just the fact that webinars add so much value to a sales funnel, especially for those selling digital products and courses! I loved what Bizibl Marketing said about webinars in their “2016 Webinar Benchmarks Report” (which is a great read by the way):


Look what Lewis Howes said (about attributing his success to webinars) Lewis Howes on webinarsHowes may have written those words back in 2016 but webinars are just as hot – if not HOTTER now than they were all those years ago!  Video as an online medium as only continued to grow and why shouldn’t it?  It is the fastest way to learn and build trust online.  *And obviously why Howes presents hundreds of webinars a year.  Even big companies like HubSpot effectively use webinars as an effective lead generation strategy.

Hubspot uses webinars as lead gen

Dave Chappelle

Webinars increase the value of your sales funnel, products and help you add more to your income to your bottom line by:

  1. Providing an opportunity for you to position yourself as an authority
  2. Allowing you adequate time to educate & build trust with your audience
  3. Allowing you to sell higher ticket products because you have much more time to educate them & provide value, before pitching the product.
  4. Being an excellent traffic and lead generation tool for your business
  5. And live webinars can be turned into evergreen offers with on-demand webinar replays.

What more could you possibly ask for?!

What about setting up your webinar, you ask?  – I’ve got you covered!  In just a few short weeks I’ll be hosting my own webinar – about webinars!

High profit webinars

I’ll be teaching you how to add High Profit Webinars to your sales funnel. So if you’ve ever wondered how you can leverage your business & earn more money in less time – this webinar will be perfect for you!

Over the next few days, I’ll be touching on the exact topics I’ll be covering in the Webinar so Subscribe to stay tuned and learn how webinars can double or even triple your business this year!