Value Ladder Series – Part 2

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Hi I’m Zach Miller and today I’m going to be talking about the value ladder. Now the value ladder a lot of you guys are really just asking me questions about you know do I have a full value ladder, is it complete, what am I doing wrong you know should I switch this step, how many products should I add what about up sells. I’m going to go through all of that in a multi course series All right. So today is day one and I don’t know how long this is going to go on but it’s definitely multiple videos because I want you guys to be able to eat this in very easy consumable formats I know you guys only have you know five ten minutes sometimes in the middle of your day you’re listening to me while other things are going on that’s cool I get that because I’m in the exact same way so we’re talking on the same level.

But what I need you to understand is that for five or ten minutes right now I need you to stop what you’re doing look at the screen look at what we’re going over even if this is a podcast I need you to go out and find this on You Tube This is the value ladder series and this is something that is absolutely so crucial to have visibly so that we you can understand and really absorb what we’re going over because now I want you to obviously see me connect with me I want you to also see what I’m writing down because as you see we have a lot of stuff drawn out here there’s a lot of cool stuff that’s going to go on if you can see right there and all of that is inside of this series right here but again it’s something that is also a visually enhanced series.

So going at it first off value ladder how many steps inside of a value ladder I know a lot of you sometimes get confused because I’ll draw a value ladder with multiple steps and you’ll be like well I thought it’s always been three steps Zach you know or maybe four max because you’ve got your freebie your frontend your middle and then your high ticket right. Well that is correct but once you go on in learn more you build out that value ladder you start having six and hopefully with the backend seven figure business now once you have that you’re probably going to go what’s next well as I’ve told you before just like inside of my email mastery you guys need to get that number in your head right that’s what that calculator was all for if you haven’t got an e-mail master that’s part of sales funnel secrets labs but it gives you one hundred clicks a day to how to make $20,000 each and every month and it only does take one hundred clicks a day. We’ll go over that inside the latter part of the series but right now what I need you to understand is that your frontend is only there to break you even the rest of it your backend your middle your continuity that’s what really makes you your profits because you’re remarketing to an audience that you’ve already built a buyers list and you’re doing this via email all right.

I know I’m always saying these things over and over guys but it’s really so that you can understand you can live it breathe it and when you can pull it right off the top of your head it really becomes a lot more powerful to understand my businesses I’m going to email these people I’m only trying to get as many people as I can through the top of my sales funnel which I call my front end and then they’re going to go through the rest of my value ladder which I consider my continuity and my middle and once they buy that hopefully the continuity being a six or twelve month or never ending continuity which is a true continuity I like to do micro continuities then those types of deals will usually have an end point and that End Point is the perfect time to contact these people about my coaching my backend and see if they would like to participate inside of that since they’re so much more qualified than ever before.

Well once I do a course take that step then there’s going to be a lot of people that go into my high ticket my coaching and they’re going to want to come in and they’re going to want to do that but what do I do and what do I serve to them after they’ve purchased. Well that’s my inner circle my inner circle is a $25,000 renewable annual you know membership program but there’s even steps outside and beyond that why because I want to provide that type of quality that type of value to all of my clients those that can reach that level of course take that level and take me up on that offer that I give to them. But it’s not for everybody so that’s what we have the value ladder that goes up.

Now how many steps getting back to that mean question I know that you asked Josh it’s not really a matter of how many steps it’s a matter of frames value that you deliver but most often I like to keep it very simple a freebie, a front end, a middle and a high ticket or your back end. Those are the steps the four steps and like I said the first two the freebie and the front end can be combined if you do a free plus shipping so that in an essence you’re going to have the other three or four steps and then you can have your continuity which again by the end of that continuity if you do a micro six or twelve months that’s the perfect time to then reach out to those people who have gone that far made it to the end let them know hey I would love to reach out and you know see if you would be a great fit for this you know for this application for the inner circle for the quantum whatever you decide to call your backend.

But once you get to that point again you may end up creating like some entrepreneurs do you know Mike Russell Dan candy they create another value ladder so you’re going to have another one after that and it’s going to be its own separate thing with its own separate front end and you know it has a different slight focus right because your main one desired result may not always cover everything that you really want to do maybe you want Mind Body wealth and wellbeing you know money is one thing but mental health is a completely different thing money can’t even get you close to that some people are just miserable no matter how much money they have but it’s just a matter of what images you look at or how you feel about your day and what you’ve accomplished and things like that. Whatever it is there’s another value ladder inside that because you’re achieving a new desired result. Or as I go forward you know I understand that I want to get people even more money so money that people go into that rhythm I’m sorry we got to reverse because the camera but go into this rhythm you know they want to go up much higher and what that’s going to do is offer higher levels with that same desired result but at different values.

So those are the two ways to go about it and again like I said I prefer the straight linear way that I’m going for ultrahigh end clients you know a small percentage of people what most entrepreneurs do of course though is they’ll build a second value ladder that offer something slightly different of a desired result like I talked about. So that’s what you can do three or four steps, once you build that out you have you know a million dollar a year business it should at least be half a million like I show you inside of my high ticket hack that’s the very minimum that you should be- your sales people should be closing for you every year every year. But once you have that put into place then again another value ladder’s what most people move on to again it’s the idea of wow I want to have all my eggs in one basket I get that. But I would say Rich is in the niches and there’s always pay to be created so whatever you choose whether it’s you know creating an ultrahigh value ladder that eventually goes on to offer a million dollar programs or you just build another value ladder that goes up and offers you know like I said $100,000 coaching programs as backend and that’s usually what I get into my steps or up to the million dollar range.

But all these things you wouldn’t think there would be people that would say yes to that but there are you’d be amazed once you finally actually have someone that says yes to you know that first 100,000 even your first coaching. It’s going to be like Ah Yes it’s that Eureka so that’s what you just need to keep in mind throughout the entire equation. Now the value ladder has a lot of unique different  stereotypes behind it a lot of people think well value ladders only fit in with the certain things that I’ve seen or heard you talk about Zack or someone else that’s not true there’s a value ladder inside of every single business I prove that even inside of my books sales funnel secrets I even go into a mechanics value ladder I think we’ll even get into that here, I got into a chiropractor’s value ladder which for a lot of people I’d even when you just think about that what do you go to a chiropractor for.

I already know what you said so you don’t even have to say it. And can you think of anything else that you go to a chiropractor for now. Right it’s probably just adjustments just chiropractors the chiropractor or what else am I going there for  I’m going to give adjusted and that’s it that there is a value added inside of a chiropractic clinic and chiropractic clinics are really that mid-range hard to sell thing because it’s not immediate you know necessary help like critical condition I got a bullet inside me I obviously need to get this out E.R. but it’s also not you know full out preventative and you know immediate amazing feeling while most chiropractors there are certain chiropractors I’ve dealt with that can give you instantaneous results they’re really great. But in the either case you do wouldn’t think oh there’s a value ladder there but every business has a value ladder.

So that is one misconception you don’t think that your business has it you don’t think you maybe you’re not even in a business right now that’s OK too. See the very idea is that you’re- everyone has to start somewhere most people just have a front end some people just have a middle some people are just affiliates and that’s OK you’re basically on par if you’re an affiliate and have no product as someone who has one product yet you’ve got to understand that when you have a value ladder you have to have multiple parts multiple steps multiple values so you have to cover you know you know one of your course may have to be six or seven hours in order to be able to charge $1000 right because you know that’s the type of value that you’ve built up and that type of knowledge is contained inside of it and then you’re coaching you know that is probably going to have to be like I show you inside of High ticket hack takes you about you know you’re going to have to hire people to do the sales and all this.

But when you’re making a million from minimums and doing the sales and it’s a little complex for me to explain it to you but it isn’t your high ticket or your backend should be a million dollar program a year and when you only deliver you know forty sixty hours inside of that entire thing per month you’re like oh wow you know it becomes this easy to leverage idea where OK it’s all about the time that I put in that’s where the value comes out and it’s getting paid what you’re worth your time what you see yourself as in value and I think that all of us hold ourselves in somewhat high esteem or else we wouldn’t have what’s known as an ego.

So you have to least value self you know twenty fifty one hundred dollars an hour if you’re an expert right and you do have expertise by the way even if you don’t quite fully understand it that people are searching for it. If you’re an affiliate and you’ve even made a few dollars online as an affiliate you have affiliate knowledge that I would say eighty percent of the affiliate joiner out there are basically newbies affiliates kind of come like this you know there’s a few that stay past that six month mark or even really like that three month mark but if you go past that month you know those three months you have some expertise that all of these newbies would love to ascertain and understand and let me tell you they pay seven twelve fifteen bucks just to be able to get that knowledge and create the shortcut and there’s so much that you can… observe there’s so much that you can success hack like I even talk about how to do you inside of sales funnel secrets how you can copy people that are already like Tony Robbins says you know you copy you see someone else is successful in doing what you want to do and you copy what they’re doing and you’ll obtain similar success.

That’s it that’s success hacking it’s understanding the sales funnels the value ladder that they have it’s not just the front end that you see so there’s a front end and there’s a back end there’s a middle and there’s a continuity there so much more to and there’s even up sells. So all those things have to be ascertained and inside the value ladder again you’re trying to get people to the main one core end which is that right there your backend it’s all for that everything that you do is to push them to your back end because your backend is probably going to make you about sixty percent of your profits because it’s really easy to do high ticket sales and make a large profit from it you know and only have to basically I think there’s about forty five percent that end up you know some pays me twelve thousand and forty five percent of that ends going to the delivery process you know from the open office hours to the videos to the one on one to paying for plane tickets all that sort of stuff all of those things are together and then I get to keep you know fifty five percent of those profits.

I get to go home with that and that’s including paying my employees and all that stuff so again that’s a lot of high profit high end profit but your frontend guess what that may lose you money that may be losing as much as five ten sometimes twenty dollars per you know for this to get one of these printed and how thick that isn’t all this they cost quite a bit but I got to ship it out and then that’s shipping it to Amazon, Amazon handles it and ships it to you and that’s the shipping that you’re paying for and again all of that and I even have promotions where I do the golden ticket and I think I’ll always probably do this because this is cool I like to give back you know like one in every ten books someone gets a golden ticket and they’ll be able to get some one on one time with me and also this is the invitation special invitation to high ticket hack in which you get special unique bonuses because you got that golden ticket too.

But either case that being said those are all tied to promotions I’m losing money on my frontend you’re going to be losing money on your front end deal with it that’s what an amateur focuses on you need to focus on the middle, the continuity the back end that’s where all the people that you’re remarketing to and you’re getting all of those consistent e-mails for.

 

So again chiropractor What do you think it’s just adjustments and you’re coming back for more adjustments I used to have scoliosis very terrible thing it’s basically causes a curvature of the spine usually around what’s known as L. three two and one and those all are very unique areas because it’s you know that’s how I sit this is how I am all day I’m a desk jockey so it was a very terrible thing to go through I went through about twenty to twenty yeah about 22 chiropractors planned on the twenty third one and it was my wife she came at her suggestion you know try this one he uses special therapy you know where he uses what’s called the activator method right after that I think it was three months maybe of adjustments and I was good as new no more scoliosis, nice straight spine everything’s been good since.

But again I even went to him and I talked to him you know what do you offer  outside of adjustments because I love what you do you’ve you know you made me a basically a fanatic for life whatever, you got me every two weeks that’s fine but isn’t there more. I want to give you money I want you to make me better because I imagine that if you made this better what else do you have inside your head that could just improve my life you know have anything about just mental happiness. So what we ended up bringing down and we understood well guess what adjustments aren’t sexy and all that you had all your time filled up guess what there was extra money to be made one of those extra ways was through massage and the reason why is for most chiropractors, the massage came in form of physical therapy where as he had one that was called I believe it was M.E.T Muscle Activation Therapy and it was the same thing used the little activator I even have the tool I know the activator method I love it so much I learned it got you know I’m not a licensed chiropractor but I know you know they got a certificate for learning the whole method and going through the school and the course I loved it that much that’s what I do in my free time I learn all types of stuff I got plaques a lot over there I love all types of different things.

But anyways so the massage that he offered was called M.E.T and it basically is the same thing but you do it for muscles and it is instant muscle relief. So I had you know been doing a lot of pushups and a lot of seat ups so I had these really tight muscles all around my shoulders just (makes popping sound) pop just certain little areas just like that and bam it was like instant oh I’m back to new you know like I don’t know that that’s… you just instantly feel good again you know especially after being like somewhere like this for two or three days from too much working out but anyways what you end up doing is that’s a sexy offer that’s a front end and it took the same amount of time and it was probably about five ten minutes that was it you’re done and I was like you could add that on top of or even the reason why people even come in is because they want to get muscle relieve. A lot of people are looking for that first and that’s you know kind of like a massage instant muscle relief massages and of course it wasn’t exactly you know the feel good massage but it was instant feel good.

So that was better than someone soothing you and rubbing on you but what he ended up doing was activating you know different muscles going through Bam everything felt good and then he would go through and he’d activate the spine which was now even easier to adjust because all the muscles were loose guess what no sinews pulling on each of these muscles and you know making the cartilage all tight and everything all the adjustments more easier they kept longer so again that was a great frontend  offer and only add five ten minutes to the adjustment and then he said hey if you want to make this even better you can attend my wellness clinic you know it’s a one week thing we’re going to come out here it’s five thousand dollars had me sold and it taught all about how to you know better your life through colloidal and different types of natural you know we all know about the green drinks and wheat grass but you know it’s how you combine these things and when and in proper amounts not that you need to do wheat grass every single day but it’s that oh if you recognize this one soreness or this one area that you’re having an issue with that’s the that’s the solution that’s this.

So again there’s a value ladder for almost everything and there’s a value added for authors you want to do a quiz let them know hey what types of books do you want do you like you know let them know about the different types of series you’re writing on then you can offer your book as a free plus shipping then a webinar on how to be an offer continuity there’s a million different things that you can sell then you can even do coaching high ticket program like I teach and there’s so much more that can go on you can build up multiple value ladders but the main thing is that you need to have a bait that attracts and usually you want to get there e-mail first Or you can obviously like I talk about inside my book how to create a free plus shipping book offer and you can actually deliver a two order step form and they get that combines the bait and the front end as one.

So people will give you their email first to get the book and then they’ll give your their credit card information in order to ship the book off. But guess what since they filled in that first email address Well now you have their email and you can keep re-messaging them emailing them letting them know hey you’d love to you know learn more about this here get this and it adds them to all these unique… the segmentations that basically breaks them down lets them know I understand that you haven’t quite checked out fully yet so here’s my link so that you can check out and all that happens easily through the use of what I use as Click funnels you can go to Zach-Miller.com/clickfunnels get a 14 day free trial and even see and use a lot of the same templates I use myself.

Well with that being said again this is the first segment of the value ladder I’ve explained it every business has it there’s a few misconceptions you know do I have to only have a bait how many steps can I combine my bait and front end yes you can what about continuities how many steps you know should I have until the next value ladder I hope I answered that well enough for you guys and the other questions I got so with that being said look for part two again this is quite a long series but I just want you guys in your own leisure to be able to watch these things absorb it and again it’s so very pertinent to the very beginnings of your business especially if you don’t have anything you’re an affiliate you’re thinking about getting started the value ladder is the basis for success online it guarantees that you have success because like I said you’re breaking even right here probably not making any money which is what most people focus on this is where one plus million comes in because these things you’re marketing to people who are and know you like you and trust you so it becomes a lot easier to do that again through email. Well again with that being said like subscribe and comment below give me any other questions be creating more series I’ll also be creating updates to the value ladder because you know there’s a million and one questions and everyone wants this little tweak to there so there’s different ways to do it but it all stays very similar to what we’re talking about through this series and what I’ll be showing you all right bye, bye.

Value Ladder Series [Part 1]

Value Ladder Series [Part 1]

Hi, I’m Zach Miller and today I’m going to be talking about The Value Ladder. Now when it comes to The Value Ladder, a lot of you guys are asking me questions about: “do I have a full Value Ladder”, “is it complete”, “what am I doing wrong”, “should I switch this step”, “how many products should I add”, “what about these up sells”.

I’m going to go through all of that in a series of videos/posts/podcasts.

So today, is Day 1. I don’t know how long this is going to go on, but it’s definitely multiple videos. I want you guys to be able to learn this in consumable parts.

What I need you to understand, is that for 5-10 minutes, you need to stop what you’re doing, look at the screen, look at what we’re going over. This The Value Ladder series is something that is absolutely crucial to have visibly [in front of you] so that you can understand and really absorb what we’re going over. Now, I want you to obviously see me, connect with me. But I want you to also see what I’m writing down because we have a lot of drawings that visually enhance this series.

 

How Many Steps In A Value Ladder?

I know a lot of you sometimes get confused because I’ll draw a Value Ladder with multiple steps. And you’ll say to yourself, “well I thought it’s always been three steps Zach”. But most will have four steps to start [and a continuity below]. Think about it. You’ve got your Freebie [1], your Front-End [2], your Middle [3], your Continuity Program [4], and then your Back-End [5].

Getting back to Josh’s question, it’s not a matter of steps, it’s a matter of value levels that you deliver. However, most often I like to keep it simple: Freebie, a Front-End, a Middle and a Back-End. So you know, the first two steps of The Value Ladder, the Freebie and the Front-End, can be combined if you do a Free + Shipping (kind of like I do here).

With that in mind, you’re going to have three steps. But always remember your Continuity/Micro-Continuity as well [, although not counted as a “step” on The Value Ladder].

Once you build out that Value Ladder, you start having six, and with the Back-End, seven figure businesses.

 

What’s Next?

Just like I talk about inside of my Email Mastery course, you need to get that number (you need to earn each month to be happy) in your head right NOW. That’s what that 100 Clicks A Day Formula is for.

What is it? The formula shows you how to turn 100 clicks a day into $20,000+ each and every month. It’s seems impossible, but when we do the math [and remember the Value Ladder’s importance], we’ll see it really does only take 100 clicks a day.

 

Your Front-End vs Your Back-End

Understand, your Front-End is only there to break you even. Your Back-End, your Middle, your Continuity – that’s what really makes your profits.

Why? Because you’re remarketing to an audience [via email] that you’ve already built a relationship with.

We’re only looking to get as many people as we can through the top of our sales funnel. I call this a Front-End. Then [those buyers are] going to go through the rest of The Value Ladder.

Just remember, the life-blood of any company is a continuity, [which charges clients on a recurring basis] for 6-12-infinite months.

I personally like to do Micro-Continuities. [They] have an end date, and that end-point is the perfect time to contact these people about my Back-End. They’re more likely to participate after time has passed, than right away up-front. The entire point of the Middle, Continuity and continued communication is to get buyers to buy the Back-End.

For me, that’s my Inner Circle, which is a $25,000 / yr coaching program. Sounds crazy, right? But, there are steps to get there, and that’s why people buy. They step up to that decision over time through The Value Ladder. So, I want to provide quality to all of my clients, so those that can pay, do. Don’t worry about criticism or people who cannot afford that level. That’s why we have The Value Ladder. There’s a step/level for each person’s time & financials.

 

Is There Life Beyond The Value Ladder?

YES! Once you get to a certain point, you’ll end up creating another Value Ladder like some famous entrepreneurs: Mike Filsaime, Jeff Walker, Mike Dillard, Russell Brunson, Dan Kennedy. They all created another Value Ladder after making a successful business [with their first Value Ladder]. So you’re going to have another [Value Ladder] after that, and it’s going to be its own separate idea. It’ll have it’s own unique Front-End with a slightly different focus.

Keep your one Desired Result close in each Value Ladder you build.  You may not always cover everything that you really want to, so that’s what other Value Ladders are for.

Quick Example

For example, you want Mind-Body-Health-Wealth, but you know money is one thing, and mental health is a completely different one. This is where you develop different Value Ladders. [But remember, your first Value Ladder should make you six-figures before moving on.]

 

Even if you don’t feel like there is “another Value Ladder” – there is! When you’re looking to achieve a new desired result, [then that’s a new Value Ladder].

If I’m going for ultra high-end clients, which is a small percentage of people; most entrepreneurs will build a second Value Ladder that offers something slightly different. And you can build a whole new business and make those new 3 or 4 steps. Once you build that out, you have a million dollar business.

 

The Back-End’s Importance

It [the Back-End] should earning at least be $500,000. Don’t believe me? I show you inside of my FREE Webinar, High Ticket Hack. Again, that’s the minimum you should earn. Is that all profits – no. But your sales people alone, should be closing $500,000 [in Back-End sales] for you every year.

[And when most] have that put into place, [they build] another Value Ladder. It’s the idea of, “I don’t want to have all my eggs in one basket” and I get that. But I would say “the riches in the niches”. Whatever you choose to go into, creating an ultra-high Value Ladder that eventually goes on to offer a 1 million dollar program or you just build another Value Ladder that goes up and offers a $100,000 coaching program. Back-Ends can keep [being added] or branch into a new Value Ladder. Just keep adding steps to go up to the million dollar range.

You wouldn’t think there would be people that would say “YES” to that high of a price tag, but there are! You’ll be amazed once someone says “YES”. And they will, eventually. It’s going to be like that “Eureka moment”. That’s what you need to keep in mind throughout the entire equation.

 

Everyone Has A Value Ladder (Even a Chiropractor)

Now, a lot of people think, “Well, Value Ladders only fit in with the certain businesses. Like the ones that I’ve seen or heard you talk about Zach”. But that’s NOT true! There’s a Value Ladder inside of every single business. I prove that even inside of my books Sales Funnel Secrets. I even go into a mechanic’s Value Ladder & a chiropractor’s Value Ladder… which for a lot of people, I’d like to have you just try, just try to even have you think about ANYTHING you go to the chiropractor for, that isn’t an adjustment.

That’s hard, isn’t it?

You wouldn’t think there’s a Value Ladder in there, but there is. Every business has a Value Ladder!

One misconception is that you already have a completed Value Ladder, and most don’t! See, everyone has to start somewhere. Most have a Front-End, some have a Middle, some are affiliates and that’s OK.

 

What Are The Price Points?

When you have a Value Ladder, you have to have multiple steps [, thusly] multiple values. [Your Middle] course may have to be six or seven hours, [then you can] charge $1000. Now that’s one-time and you can profit forever from that course you made.

But when you’re making a million that, doing sales – it’s a little complex for me to explain it. But let’s just say – it isn’t your high ticket. Your Back-End should be a million dollar a year program, and you only deliver 40-60 hours of work for that pay each month. When most smart business owners hear this, they go “Oh wow! You know it becomes easy to leverage an idea like that.”

But again, you have to least value yourself at $2500 / hour if you’re an expert, right? Take this a step further; if you’re an affiliate and you’ve even made a few dollars online. As an affiliate, you have affiliate marketing knowledge that I would say 80% of the affiliate newbies would like to know. There’s so few that stay past that 6 month mark or even the 3 month mark. Help them get past that month or 3 months. You have some expertise that all of these newbies would love to ascertain. Now let me tell you, they will pay 7, 12, 15, [17] bucks just to be able to get that knowledge and create the shortcut [for themselves].

 

SHORT ANSWER

Front-End: Free – $497

Continuity: $7-$197

Middle: $997-$4997

Back-End: $11,997-$1,000,000

 

Success Hacking – What Is It?

There’s so much that you can Success Hack, like Tony Robbins says, “If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.”

That’s it! That’s Success Hacking.

For us, it is understanding The Value Ladder. There isn’t just the Front-End, there’s a Back-End, there’s a Middle and there’s a continuity. There’s even upsells. Everything that you do, is to push a buyer to your Back-End. Why? Well, your Back-End is probably going to make you about 60% of your profits.

It’s simple math. It’s really easy to do high ticket sales and make a large profit [with low overhead]. I think there’s about 45% that end up [going into] the delivery process, from: the Open Office Hours, to the videos, 1 on 1, paying for plane tickets, paying my sales people, commissions, all that sort of stuff. Then I get to keep 55% of those as profits.

That being said, all my promotions lose me money on my Front-End. You’re going to be losing money on your Front-End. Deal with it. That’s what an amateur focuses on! You need to focus on the Middle, the Continuity the Back-End!

Let’s go back to the chiropractor’s Value Ladder. What do you think it’s [consisting of]?

Just adjustments and… you’re coming back for more adjustments? I used to have scoliosis; very terrible thing. It’s basically a curvature of the spine usually around what’s known as L3-2 & 1. And it’s because of how I sit, I’m a desk jockey.

 

My Chiropractic Parable

So it was a terrible thing to go through. I went through about 22 chiropractors [trying to solve this], and it was my wife’s suggestion to try this one using a special therapy. [It’s] called The Activator Method. After, I think 3 months of adjustments, I was good as new. No more scoliosis, nice straight spine, everything’s been good since! [It was like a miracle.]

“But outside of adjustments, [what else do you offer]” I asked my chiropractor. “I love what you do. You know, you made me a fanatic for life. You got me every 2 weeks, that’s fine. But isn’t there more? I want to give you money. I want you to make me better because I imagine that if you made this better what else do you have inside your head that could just improve my life?!?!”

[Lone behold, he didn’t have a Value Ladder!] So what we ended up writing down was a plan. We understand that adjustments aren’t sexy. Besides, he was great at his career and had a full schedule already. No more hours in a day.

So we created a Front-End, called M.A.T (Muscle Activation Therapy) and it was the same thing he used to fix my scoliosis, The Activator tool.

SIDE NOTE

Heck, I even have the tool [The Activator]. I know The Activator Method [and studied it]. I love it so much! I’m not a licensed chiropractor, but I got a certified, going through the schooling and courses.

 

So this technique that was added, didn’t take any extra time. It was an adjustment almost beside the ones he already did. So it was an upgrade basically. With that, he was able to double the money made, without doubling the time he spent making it!

You can do the same for a typical chiropractor, just add a masseuse who can tell when ribs orthe spine is out of place. They ask if they’d like to have an adjustment to keep the relaxed muscles longer, and a portion of them will say, “YES”!

 

The Big Bang for a Chiropractor

“Hey, if you want to make this adjustment even better, you can attend my Wellness Clinic. It’s a one week event. We’re going to come out here and learn XYZ. It’s five thousand dollars.” I said “yes” instantly. So did over a dozen other people from his clients. He instantly made $80,000+ in a single week. More than he ever thought was possible in that short of a time!

 

The Wrap Up

So again, there’s a Value Ladder for almost everything. There’s a Value Ladder for authors, do a quiz asking them what types of books they enjoy, then send them to a Free + Shipping book offer with an upsell for the Audiobook version for $37. Then a One Time Offer of the entire series for a discounted price.

There’s a million different things that you can sell. You can even do coaching programs that teach someone how to do what you do.

One cool thing about my sales funnels. When you do a Free + Shipping, people will give you their email first to get the book. Then a 2nd step will show up, asking for their credit card information in order to ship the book off. From there, people often leave. But guess what? Since they filled in that email address first, and clicked the “NEXT” button, their email can be used to market to them about finishing their order.

I show you how to do this and more, including the segmentations that understand if they haven’t fully checked out. The system I use is called ClickFunnels. Sign up through that link to get my sales funnels I use currently. You can go to get a 14 Day FREE Trial and use a lot of the same templates I use. Bye, bye.

Why A Sales Funnels Alone Won’t Make You Successful

Why A Sales Funnels Alone Won’t Make You Successful

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TRANSCRIPTION:

Hey my name is Zach Miller, and today I’m going to be talking about value ladders if you guys haven’t already heard… value ladders are the in the thing if you don’t have this for your business already… now and you’re struggling, Well, that’s probably why.

Inside, of your business, there is such a fortune that you don’t understand, is there just yet, but I’m going to show you how. If you look at side this picture right here, the value ladder is something that I like to explain to people as a parable of walking, I am a marketer if you guys already don’t know, I’m the type of guy who wants to make your business better no matter what your business is, I find ways for you to leverage your knowledge, and make your money, the money that you’re worth, compared to being working in an hourly position. I rather the I leverage your knowledge and get paid for your knowledge. Again, everything that we do in trade in this world, is just our professional observations, and that’s all we pay for. So, when you really think about, that you see that your expertise are much more grandeur, than first thought. That being said, your value can instantly be brought to people’s light or attention, all at once, in fact it has to be done nuance throughout time. The best way to do that of course, is the deliver as much values you can for free up front, that being of course the case of the value ladder, the value ladder builds the value over the price, if you came out with someone who you walk into say a subway, or you know a McDonald’s, and I’m sitting there as a marketer, and I say hey I don’t know who you are, but if you give me a hundred thousand dollars, I can build out the most amazing business, the most amazing sales funnel, to value ladder, and it’s going to have multiple sales funnels that interconnect, build a value, give your expertise, and you going to make a lot of money from it, but again I just need you give me one hundred thousand dollars up front… what are most people going to end up doing? laughing in my face because… guess what? bet you ninety nine point nine percent people haven’t heard of Zaman Zach Miller, and if they have, have they built up enough value in that sense that they know enough of my expertise, and how much can make a difference in their lives, if they don’t? the answer is always going to be a recognizable, and astounding no! With that being said, there’s a way to it’s can transverse that from a no, into a yes! and that’s by rebuilding a relationship, with a value and price, over time. Now, when you do that, you need to offer obviously a decent amount of value upfront, for a low to nothing cost, the way that I do it is with of course my sales funnel secrets book for free, I send this to you anywhere in the world, although I ask that you do, is pay for the shipping so that we get there quickly. Again, because I want this to get your hands, instead of you know, in ten fifteen days when to get there probably three to five days, so just pay for the shipping, I’m going to give this to you for free has over three hundred pages of my best materials, everything I’ve learned in a decade, everything I’m talking about here, way more, we’re discovering on probably what’s about one page inside of this, but the value letter is so intrinsically important, because what you end up doing through it, is again establishing a relationship, on the very forefront, where people can pull up their credit card, trust you with just a few dollars of their money, and go. Even if you’re a scam artist, or you’re the worst person in the world, I guess no harm done, it’s just a couple of bucks… but, if you end up being what you said you were, then I guess I can take that next step with you when you ask me, which I show you of course how to do inside sales funnel secrets quickly, so that you can have someone to send upside up all the way all of your value ladder, sometimes in five ten to thirty minutes, and I mean all the way from a free plus shipping book to well a twenty-five thousand dollar coaching program. Quite amazing, but again it’s all about how you set up each of those transitions each of your sales funnels and properly bring that next step inside someone’s head, so they understand that what you offer each level is valuable to them, and pertinent to their success in whatever that you offer as expertise. Now, the Other that be of course like I say… weight loss, making money online, being affiliate for another product and whatever that product establishes, is it doesn’t, matter the value ladder fits into every single business, no matter what you do, no matter all the accolades that you have, there’s always a value ladder that you can place inside your business in life. Now, when I say that, I like to of, go through and show a few examples of that, so the value ladder for a chiropractor may seem very odd. For example, when you think of a chiropractor, you think well adjustments, adjustments, and more adjustments, and that’s about all that runs through people’s heads, and I can’t blame them because most chiropractors don’t have a value ladder, and that’s why most chiropractors struggle.

So, if you are a chiropractor listen up this is one cool thing that you guys can do, we end up taking this, I told a lot of these stories, because I like to tell stories, and parables, because rather than teaching on these things like I do so briefly, and topographically, tell stories that are very deep in detail, and tell how this is affected, real people in the real world, and how this has been applying, and how this can be worked for your business, or your matter, what it is but for a chiropractor just diving in without telling deepness of the story, and how we came to this. We ended up offering something that was sexy on the front end because adjustments are sexy, it’s kind of that you know not absolutely necessary medical, where you’re dying, but it’s also not kind of that are… how would I say? Pretty Donner. but you know you’re trying to Get your sickness out of the way ahead of time… right?

I’m losing the sense of the word there, but it’s kind of that middle tier, it’s somewhere where you do have pain, but it’s like it’s not that bad, it’s kind of bad for fifty bucks, a pop, you know, it’s a hard sell, It really is. So, what we end up doing is offering massage, and messages just naturally… Everyone wants a massage, and you offer a cheap massage to get people in through the door, maybe a freebie to get people in through the door, and once you do that massage, is a very sexy offer that gets a lot of people in and you train the massage therapist to identify any ribs or bones that are out of place so that way, they can naturally recommend an adjustment which is of course, very easy to say yes to, since they’re already there, you can fit in the slot, Maybe they’re waiting five, ten, fifteen, twenty minutes and they didn’t adjustment, and the massage therapist lets the know, when you get this adjustment, it’s going to you know, increase and allow your muscles to relax even more, because you know it’s not pulling them at the same use out of place, and when you really explain that stuff to people, they get it…people are really idiots You know, people are all idiots to start with, but when you start explaining things to them, everyone catches on very fast, we’re all intelligent.

So, the adjustments are naturally explained as the next step for them, to increase the value of their message so, they get that and then through the adjustments that they have you know, some very, you know extensive work that needs to be done, a wellness center, an up sell for five thousand, ten thousand dollars, then sold to them and guess what not everyone’s going to say yes, but since you offer it, there is a select few who will say yes, and pay for it right on the spot so, it’s quite amazing.

I’ve actually been able to take chiropractors who are filled up, thinking about retiring, didn’t want to do it anymore you know, they every single minute of their day was adjustments, and I simply, we added this front and this back into them, and now they didn’t add any more patients, they didn’t add any more hours to their work schedule, but they doubled the amount of money they were able to make, and that’s because they doubled the amount of value that they gave in the price that they charged the timing, didn’t increase, it was because the way we structured it, which again I talk about, and so that site sales funnel secrets, and sales funnel secrets labs, but all of that is something that’s very unique and delivered through the value ladder as long as you have it established, people say yes to it, but how can people say yes to something that doesn’t exist yet… So, with that being said order sales funnel secrets labs – I’m going to give you information, in the description in the video, and you can go in, tell us where to ship the book off, we’ll send it your way, you can learn all of these things and so much more inside.

Start building and expanding your business because like I said, it’s like an iceberg, there is a huge hidden business inside of your existing business, and my goodness I can’t wait till we find it together. With that being said, I’m Zach Miller and wish you the best success bye bye…

Double Your Online Business with an OTO

Double Your Online Business with an OTO

LISTEN TO THIS POST HERE

Transcript:

OK as a going guys, Zach Miller here, and today I just want to talk about a very simple concept that comes up a lot in online business – how to leverage.  A lot of us out there are probably selling products, but here’s the thing, we’re probably not asking people immediately after they purchase, if they’d like to purchase more things from us, which you may think is actually counter intuitive, right? you’re not often times by your own product, you don’t find yourself in that mode of that buy, so what we don’t realize is that there is a portion of our audience that wants more from us especially, if that thing will enhance double the speed, whatever it is, take that next step towards that goal that desired result that you’re giving them, you know whether you’re cleaning floors, repairing a home or delivering a marketing system to someone, it’s all the same step process, you start off with delivering a lot of value for a low price, and then you start naturally building off from there.

Now, but I’ve often found is that… when we start off on line, we usually start off with just one idea, one product we think this is it, I only need one idea to make a million dollars, and often I found that thought process is a little bit of fallacy in the sense that… it’s not really just one thing, but it’s actually a multitude of things like I talk about, that’s why we have with I call, a value ladder. That’s where you have something that’s on the front end you have a middle value, and then you have your back end right here, and all of these things again, it’s just going value versus price, so you’re sending that relationship naturally, because no one’s going to start off right here, right what they’re usually going to do is you can consider this time right? so over time, people are naturally going to invest more, they’re going to see the value, and they’re going to invest more, be able to pay more at that price, and as you do you’ll eventually reach that desired result.

So, along this path, there’s a lot of little things especially on the front end those first-time buyers, those are what I often consider the perfect place right here, to identify what’s considered hyper buyers, and hyper buyers what they do? you still come here, and they’ll just simply say.. all right you know you bought this one object, and now what I want to offer you is kind of that next step you know, not that this thing right here, that you bought…not that if you didn’t buy this, that’s ok. This will still work you know, this is still good. But, even if you did buy this, than what it’s probably going to do, so it’s either going to you know, double the speed, it’s going to double your results, it’s going to you know, allow you to do something in half the time, or you know whatever it is, there’s something that that next step that you’re adding, for your buyers, and that’s what we call an OTO (one time offer) and that’s an up sell, so maybe a charge you know, seven dollars here and then guess what you can charge all the way up to you know ninety-seven, one hundred ninety-seven you take this over here, and you can do this.

What I suggest up to two times, and from there, you can you know, charge one ninety-seven, ninety-seven to ninety-seven, all the way up to even a thousand dollars, for these up cells depending on the value, you can even sell certain objects up to five thousand dollars, if you’re within certain industries or niches, that’s just kind of a normal you know modern price for you, for these types of up sells.

So again, these up sells can go from something very small, something very big, very quickly. it’s just trying to get that initial credit card. in hand, you know you want them to check out, to make the purchase, yes right here, they make the purchase right, they fill in all of this little information you know, once they do, now they have their information especially, when you use click funnels, then you’re going to actually be able to keep that same information, they will have to re-enter in all these details again over on this page, over here, it’ll now actually transfer over, all they have to do, is click this one button, if they click that button right, there then boom with one click that’s added charge their card they get that instant access. So what you know as OTO’s (one-time offers) are extremely important because you’re taking someone who may have initially had you know, seven twenty, seven, seven or ninety-seven dollar value, and now twenty percent of these people they end up buying and then say… fifteen percent of the people end up buying this again from here, you’re and you’re going to double almost sometimes you know triple, the amount or the value that each buyer has to you up for an initially, and that’s not even including the lifetime customer value, or lifetime client value, which can be astronomical sometimes you know, like if you have your whole value ladder set up, they can be upwards of up to a thousand dollars per customer, in their lifetime.

Again we’re talking about building relationships for a long time, the best way to do that is to offer your buyers their next step of what to purchase right away, you’d be surprised how many are actually willing to go there and do that with you, with that being said… I’m Zach Miller and I wish you best success bye.

What Is a Value Ladder?

Listen to this episode here

What Is a Value Ladder? Transcript:

OK as a going guys, Zach Miller here, and today I just want to talk about a very simple concept a lot of us out there are probably selling products, but here’s the thing, we’re probably not asking people immediately after they purchase, if they’d like to purchase more things from us, which actually Counter intuitive, probably what you think as maybe a salesman, or a marketer or whatever position you have you’re not the buyer, right? you’re not often times by your own product, you don’t find yourself in that mode of that buy, so what we don’t realize is that there is a portion of our audience that wants more from us especially, if that thing will enhance double the speed, whatever it is, take that next step towards that goal that desired result that you’re giving them, you know whether you’re cleaning floors, repairing a home or delivering a marketing system to someone, it’s all the same step process, you start off with delivering a lot of value for a low price, and then you start naturally building off from there.

Now, but I’ve often found is that… when we start off on line, we usually start off with just one idea, one product we think this is it, I only need one idea to make a million dollars, and often I found that thought process is a little bit of fallacy in the sense that… it’s not really just one thing, but it’s actually a multitude of things like I talk about, that’s why we have with I call, a value ladder. That’s where you have something that’s on the front end you have a middle value, and then you have your back end right here, and all of these things again, it’s just going value versus price, so you’re sending that relationship naturally, because no one’s going to start off right here, right what they’re usually going to do is you can consider this time right? so over time, people are naturally going to invest more, they’re going to see the value, and they’re going to invest more, be able to pay more at that price, and as you do you’ll eventually reach that desired result.

So, along this path, there’s a lot of little things especially on the front end those first-time buyers, those are what I often consider the perfect place right here, to identify what’s considered hyper buyers, and hyper buyers what they do? you still come here, and they’ll just simply say.. all right you know you bought this one object, and now what I want to offer you is kind of that next step you know, not that this thing right here, that you bought…not that if you didn’t buy this, that’s ok. This will still work you know, this is still good. But, even if you did buy this, than what it’s probably going to do, so it’s either going to you know, double the speed, it’s going to double your results, it’s going to you know, allow you to do something in half the time, or you know whatever it is, there’s something that that next step that you’re adding, for your buyers, and that’s what we call an OTO (one time offer) and that’s an up sell, so maybe a charge you know, seven dollars here and then guess what you can charge all the way up to you know ninety-seven, one hundred ninety-seven you take this over here, and you can do this.

What I suggest up to two times, and from there, you can you know, charge one ninety-seven, ninety-seven to ninety-seven, all the way up to even a thousand dollars, for these up cells depending on the value, you can even sell certain objects up to five thousand dollars, if you’re within certain industries or niches, that’s just kind of a normal you know modern price for you, for these types of up sells.

So again, these up sells can go from something very small, something very big, very quickly. it’s just trying to get that initial credit card. in hand, you know you want them to check out, to make the purchase, yes right here, they make the purchase right, they fill in all of this little information you know, once they do, now they have their information especially, when you use click funnels, then you’re going to actually be able to keep that same information, they will have to re-enter in all these details again over on this page, over here, it’ll now actually transfer over, all they have to do, is click this one button, if they click that button right, there then boom with one click that’s added charge their card they get that instant access. So what you know as OTO’s (one-time offers) are extremely important because you’re taking someone who may have initially had you know, seven twenty, seven, seven or ninety-seven dollar value, and now twenty percent of these people they end up buying and then say… fifteen percent of the people end up buying this again from here, you’re and you’re going to double almost sometimes you know triple, the amount or the value that each buyer has to you up for an initially, and that’s not even including the lifetime customer value, or lifetime client value, which can be astronomical sometimes you know, like if you have your whole value ladder set up, they can be upwards of up to a thousand dollars per customer, in their lifetime.

Again we’re talking about building relationships for a long time, the best way to do that is to offer your buyers their next step of what to purchase right away, you’d be surprised how many are actually willing to go there and do that with you, with that being said… I’m Zach Miller and I wish you best success bye.