Solo Ad Secrets Q&A from a Pro [Part 3 of 3]
Hey you guys. So I am in a plain white tee, feeling a little lazy today; I apologize, I normally dress up. But what I really wanted to go over was the final portion of solo ad purchases for you guys, and this will end up in a little mini web series that I have created. I hope this answers a lot of the questions that I have been getting. Of course, if there are any more just add it below, just comment, etc., add any of your questions that you may have for me, I will get back to you as soon as possible, either I or my staff. And of course if I need to, I’ll create a follow up web series on top of this if the need grows so much.
So when it gets into buying solo ads one of the major tips that I am really going to give to you guys is the fact that you need, you need to make sure that you make these purchases with credit cards. I know a lot of people do their sales through PayPal, and that’s great, you do want to use PayPal. But when it comes to the default payment method you need to make sure it’s a credit card. The reason being, PayPal is not always going to be on your side when it comes to purchasing clicks, the reason being clicks is kind of a grey area, it’s a digital delivery. And if anyone has dealt with PayPal refunds on digital deliveries, it’s just a nightmare proving who is the liar and who is telling the truth and there are two sides to the story so of course everyone is saying they are right. So when you have a credit card, the credit card is always in your favor, and at the end of the day the worst thing that can happen is your PayPal account will be closed, you can open a new one, but you are saving yourself potentially thousands of dollars, and that has happened to me before. So I am saving you all of the heartache and the tears of sending someone thousands of dollars and them sending you nothing. The credit cards allow you to charge back all of those issues and you don’t have to worry about getting into any disputes, your money being tied up for months at a the time. It’s going to be right back on your card, you can take all of that. Oh my goodness, if I had that $5,000 and I was able to spend it right then and there in that month, I would have made another $10,000 and then I would have grown at double the pace that I am now. But again, these are issues, hiccups that I have faced that you don’t have to because I am telling you, because you are listening to me. That’s why I want you guys to follow me and hear what I say. If you want to buy my stuff, great, but the point is that I am here really just to allow others to duplicate all of the success I have had and skip over all the failures I have had. Great, right?
So some of the main tips that I like, and let me just pull some of these up. Some of the main things that I like when it comes to solo ads is ensuring that I am just starting small with my ads. You don’t want to go to big, you want to make sure that everyone is tested safely, you want to add retargeting into your campaign like I talked about in Part 2 of this series. You have already paid someone $1 a click to get someone into your squeeze page, maybe they didn’t opt-in, but with a retargeting pixel going from Perfect Audience or AdRoll, one of these retargeting platforms or companies, you can then drive that traffic right back to your website with a little ad banner usually for a very minor amount, not $1 a click, usually anywhere from 10 – 15 cents per click to drive it back to your website. And at the end of the day that is the best thing that could possibly happen, someone that has already seen your offer, they didn’t know about it but now that they are being driven back they are a lot more sure about it. And you are going to get higher opt-in rates and you are squeezing every single penny you can out of your paid advertising when you do that.
So you want to make sure that… of course, I’m going a little bit in depth with the retargeting here for you guys because I know this is a big portion, this is some of the questions I even got. There are only two banner sizes that you really want to worry about, and the main one that I am going to tell you guys to worry about is the 300 x 250; don’t even worry about the other one. I talk about that more inside of my Traffic Mastery courses and Sales Funnel Mastery courses, but 300 pixels x 250 pixels is going to be literally 60 to 70% of all the clicks that you are going to get online are going to come from that one size banner. And when it comes to retargeting that is the banner that is actually the cheapest too, and get you usually the best cost per click. So that is just my advice. The other banner size is more when you are expanding your campaign and you’re looking to drive every single click back to you because you know when you have a funnel that is just $1 in, $3 out, all you want to do is just drive more clicks wherever they are, no matter what they are – good clicks or bad clicks eventually become clicks, it’s weird. But you don’t want really bad clicks obviously; you want good traffic all the time.
So the other thing that I really make sure that I do is you want to make sure that you are pushing that squeeze page and split testing that the most. And then you are bridging them off into a thank you page so that way you are monetizing that solo ad traffic immediately from the get-go. Because it’s not enough just having them on your email list, you can get sometimes 10%, 20%, 30% of your ads money back immediately right then and there instantly from just having an offer that they are redirected to with a thank you page that maybe bridges it in a simple sense of, “Hey wait, please hold on for 3 seconds, I’ve got a special offer I want to show you”, countdown timers, views, Click Funnels, that is what I do and it’s really easy that way. I say, “But wait, have a special offer I want to show you”, it comes down to one, boom, you are redirected and you’re at my sales page. So it automatically pre-frames them with, “Okay, I opted in, I got my free video. He said I got my free video but he is showing me something that is special.” And then I show them my one-time offer, and from there I can make them purchase something that is $7, and if I am running really good traffic then I can get some good up-sells and break even, $1 in, $1 out with my solo ad traffic, or more. But that is not going to happen most of the time like I talked about – it’s the 80-20 rule. Twenty percent of my ads will end up doing that, but even when I run those ads over and over again with the same providers, it doesn’t always happen, you are not going to make sales every time, everyday; unless of course you are pushing enough clicks to make those numbers go up. But once you of course learn what that is, then you can naturally leverage yourself and build up from there.
The biggest thing that people need to realize with solo ad purchases is that it is not just the simple self-liquidating offer, tripwire with the up-sells that will break you even, but it is including also your next value ladder item. When it comes to solo ad purchases sometimes you may need to, again, build up a webinar or like I talked about my High Ticket Hacks or my Perfect Webinar formula, you may need a webinar that offers a product from $1,000 to $5,000, or a high ticket hack where I talk about coaching, how to deliver that from $12,000 to $100,000. Then from there you could spend and get 12,000 clicks and all you need is just one coaching program. Or you could buy 1000 clicks and all you need is one webinar sign up and (well, that’s ridiculous, you’re not going to get that), but anyway, one webinar sign up and one person show up to that webinar and buy your item. And I actually talked about the Perfect Webinar formula and I showed you the script and we break that down; sign up for that if you haven’t already gotten that by now, but we break that down. Honestly it’s just ridiculous if you are not able to monetize a webinar inside of some sort of industry or niche that actually has a need for you. I mean come on, you could be a golf instructor and give away a $2,500 webinar training series and there are golfers that will pay for that. And I’m sure you’ve got all types of ideas that can benefit people even more than someone’s golf swing. I mean if someone is willing to pay $2,500 for a golf swing at the webinar, what do you think they are willing to pay for your product or service or idea that would benefit or change their lives in some way? So, again, you are going up that value ladder and you are turning in that click that you are just squeezing that person from a click into a free opt-in and then you’re hoping, “Hey, will you buy this one-time offer? This trip wire, break me even from this traffic, I will push you to that but if you don’t go to that then after a week I’m going to push you to my webinar and I want you to join that. And my webinar is where I am going to sell you on maybe $1,000 or a $5,000 item whatever is. And then you are breaking even with that traffic there. And really you should do more than break even at that point; you should profit highly from it.
Really, the only idea is that you are sending the relationship, so you are not just ending there, it never ends there, no one is ever done with you. Even when you have given them everything that you can give, someone always wants something more. And when they have gone through everything that you have, the person who asks for something more is willing to give so much to you that you’re almost in exchange like, “Yeah, how could I not?” For example, someone calling me up and offering me $100,000 to come and build out their mini call center and their high ticket platform for them, how can you say no to that? That will get you out of your seat and you’ll fly anywhere in the world just to do that and just spend 3 days with someone, just okay. So it’s all about sending out the value ladder, recognizing that you’re sending a relationship. So buy the solo ads, judge the traffic, judge the quality of them; that is the main idea that you’re trying to get out of solo ads. The quality is always going to dip off eventually, the point is when, noticing when and cutting it off then. And then once you do that you just hop on over to your other provider that you have on your list – like I said, you need to keep up to five – and then you hop over them, purchase clicks, okay, snip it, go to the next person and then you just naturally transfer through all these people. And at the end of the day I have three or four consistent sellers that I go to, and that is week number one, week number two, week number three, week number four and that is where I buy my clicks. And then they have a new fresh list every month because they are building it the way that I have taught them, the way that I have talked about it. And I know their list, the way to sign people up, the way to talk to them; I’ve gotten engaged and I know these things. And that is something that takes time, but you can start small, you can start slow and you can still profit and optimize your squeeze page, your order form, all within the first $1,000 to $2,000 spent right there on your solo ads.
So that is really the biggest thing that I can even push out of it is your first $1,000 in solo ads will really be split testing your squeeze page. You should probably get through somewhere between four and five different split tests for your squeeze page variations. And I usually change it up – when I first started it was every $250 or $300, now it’s about every couple thousand. But the point is that you are leveraging it at a specified scale rate that is accommodated to you and allows you to naturally grow without feeling like it is breaking your bank. Because this is something that isn’t going to instantly give you $1 back out, it’s going to take usually 30 days to do so. And when you keep that in your mind set, things change, your business reforms and you really get the idea of how email can make you grow at an exponential rate.
With that, it is getting a little bit long but we are nearing the end of this. I wish you guys the best, I hope that I have helped you out in a lot of different ways. If you have any more questions, like I said, comment below. If you would like to learn more about these sorts of things or even the webinar, definitely sign up for my Perfect Webinar formula. And again, you don’t have to know anything about webinars, we teach everything about webinars – how to run webinars, how to get that going, how to have a script and everything. Well with that I wish you the best, enjoy your day, bye bye.