SOAP Email Sequence

Soap Opera Sequence

DAY 1: You want to be able to set a stage that allows the reader to visualize and empathize with you.. Usually by allowing a reader to know a personal bit about you and humanize yourself to your dream buyer’s level..

For me, it was dropping out of college and being a failure – even so much as having a 6-figure business but losing it all.

DAY 2: You want to introduce the high point of your story and the drama. This may be a low-point in your fight/struggle with something. This may be a loss/failure that you succumb to for any given reason. You want the drama to build up and the idea to be you had the chance to be great, but when given the opportunity, you lost it and failed. For me, this was losing my scholarship, parent’s support and having <$30 in my bank account.

Tell the backstory of how this came to be..

Describe the wall that you hit and elude to an epiphany in Day 3..

DAY 3: Now you want to finally deliver what your epiphany was and how someONE or someTHING has been holding you & your reader back.. create an enemy to throw rocks at. For me, it’s the gurus who sell you $25k programs, but don’t actually tell you how they make money [email marketing & sales funnel]! Which we addressed in my Inner Circle coaching by setting up your funnel & emails.

You then let them know that there is just ONE THING that they need in order to help/fix/solve their problem/issue. For me, that one thing was people didn’t realize EMAIL MARKETING was how all these gurus made money. So that was the ONE THING they needed, email marketing.

DAY 4: Introduce the hidden benefits of your ONE THING. For email marketing, I talked about how you can reach thousands of people daily and tell them about your product or other cool idea you had. This would make you money in tons of different ways. Which led to you firing your boss, quitting your J.O.B., living the good life, traveling more, etc.

DAY 5: I had a urgent call to action which would raise the price or close the offer [depending on which funnel I used]. You can make it as simple as this statement, “when it’s gone.. it’s gone..” It’s a true – YET – very open ended statement. It makes people act due to the neurolinguistic language used.