What is a Tripwire Offer?

What Is a Tripwire Offer?


Hey, Zach here again and today I’m going to be answering a couple of the questions that I got regarding Tripwire offers.

First off, let’s start off with what is a Tripwire offer. A Tripwire is usually something [sold for] $10 or less.

Anything under $10 is considered a Tripwire offer.  The reason being is that that price point that threshold is usually falling in line with something that’s easy to say yes to without building up a lot of reasons of why they should buy it.

See, just a simple reason is you me or who I am, or I’m offering this information it helps these types of people. That’s about as simple as it gets because when people see a low price point, even if it’s something that they’re not too trustworthy about, they’re willing to shill out their credit card and lose 10 bucks. Especially if you give a guarantee and you simply say, “Hey if you don’t like it ask me for your money back.” and that’s all.

Sales Funnel Secrets

“How To” Tripwire

That’s cool too, but what ends up happening is a lot of people say “yes” because that initial offer is so good that they can’t pass it up. And usually a Tripwire isn’t a large course; it’s actually something where most people will probably have somewhere between three and four modules. So let’s just say that you have six modules and you’re doing kind of like a micro Continuity course or something like that.

You know it’s a large [undertaking] to teach whatever you’re going to with JUST the Tripwire . So you’re going to just take one of these [modules] and bring it down [as a Front-End] and then that’s what’s going to be offered for sale [as a Tripwire].

The Tripwire is going to be a segmentation, also known as a Splinter, of one of your main or core products. So again, it’s not you recreating anything, it’s not you redoing or having to edit [materials].

It’s just you taking one course section [or module] and just going, “BOOM! This is the most important thing I’d like you guys to learn and know and if you like this then you’re going to love the rest of my course.” Which you can unlock for say $30 and that’s your $37 product or maybe $90 and that’s your $97 product. You’re just simply saying this right here [the Tripwire] is going to link into all of this over here [the full course].

So it’s a really easy thing to say “yes” to. People get the hang of it. They’re able to say “yes” to a low offer like that, that’s why it’s called [a] Tripwire. They’re looking at the offer, they’re not looking at the price. Then so they fall over. It’s very easy to say “yes” to you with this.


What Happens After a Tripwire?

From the Tripwire what’s going to happen, is they’re making that initial purchase here right. And let’s face it, less than $10 is probably not going to give you a lot of food on the table. What’s probably going to end up doing is breaking you even if you’re lucky or probably losing a little bit of money.

What you want to find out, is what the (ACV), average cart value or average customer value is. And you want to make this [ACV] higher than whatever this number is you end up spending. Because you’ll end up spending much more than what the Front-End costs.

I can spend sometimes twenty dollars for someone [to convert] as long as I have what I consider upsells or [OTOs] One Time Offers that occur after the purchase has been made.

After that fact, then there’s so much more leverage for someone to say “yes” because: A) I already  have their credit card information so now when I ask, “Hey would you like to unlock the rest of this course for $90” and then [B)] I offer another upsell and I say, “Hey would you like this membership program for $27 every month?”


The ‘Bigger Picture’ of Tripwire Products

All of these things can end up building up [the ACV]. Now, I don’t suggest continuities right off the bat, but that’s something you can do. There’s multiple scenarios.

You can even say, “Hey come get my coaching.” and that’s a high value or high-ticket offer. Or you can offer another One Time Offer for $27-$37 dollars. Most of my offers are usually between $27 and $1997, so you know there’s some room on price for your offer.

So all of these [products] can be offered in different ways, upsells, downsells, One Time Offers will increase your average cart value [ACV], which is the totality of all these products combined.

And that’s going to give you this number right here. Which again, is ACV. In case you’re wondering, this [cost to acquire a new customer] can end up being $20. Then that’s a perfect equivalent exchange of [ACV to] what it costs to get a customer.

Once I have that Tripwire done, again what are we going to do, we’re building our VALUE LADDER! So the Tripwire-it’s supposed to break us even.

So that’s our breakeven point, right? And then from here [the Tripwire], there is our Mid-Ticket and there’s our Back End. The Back End, which you know may be coaching [or a large service], and at the bottom [of The Value Ladder] like I’ve talked about you want a Continuity Program. Whether it’s unlimited [or never-ending billing] or six to twelve months long. Either way, you need a Continuity Program.

Sales Funnel Secrets

The Value Ladder

When you have all of these things [as a Value Ladder], then that Tripwire that you’ve placed up-front, makes sure that [later] you start breaking even. Let’s say it cost $20 to get a customer to come through and make that first purchase. But on average once I get them [in the sales funnel], 15% buy [my OTO #1] here and then 18% buy [my OTO #2] here.

What we’re trying to do is get that conversion page/squeeze page to increase. That’s something where you’re normally asking [the prospect], “Hey, can you give me your name, your email, etcetera. And then click submit, right here.”

So if your first page that they land on [doesn’t convert well], then you need to be editing this THE MOST. This is the first thing to focus on because this is the first thing they [a prospect] lands on.

This, [your sales page] is the second thing you start optimizing. Why? It’s the second thing they are going to land on. Third, [your OTO #1] and so on and so forth.


The Best Part, Maybe?

And then, once you’ve gotten [your] Tripwire to start breaking even, then you have all of these other things: your Mid-Ticket, your Back End, your Coaching, your Continuity. All of those are going to be pure profits when you start selling to that same list that bought your Tripwire. And guess what? Because you can [break even] for every customer that buys [that Front-End], it’s free to build a [buyer’s] list.

So you can spend $10,000, and as long as you have those numbers properly figured out, then you’ll make $10,000 back this month.

What does that do for you? Well that means that you make nothing, sure. But guess what? Out of $10,000 spent I probably got somewhere between 200 to 250 buyers. Those are 2-250 people that know me, like me, trust me, and are willing to buy from me again.

BONUS! And with the use of ClickFunnels you can save their credit card information. So now all they have to do, is click one time – just one time! One time and whether it’s for your Mid-Ticket for $997. Whether it’s the Coaching that can go as high as $25,000, or whether it is a Continuity Program between $20 and $197 a month. All of these things are just one click away.

Bam! They want anything else, those are purchases instantly made so they just have to have that little threshold broken the first time. Then you don’t have to ask them for their credit card information again. It’s so easy to do all these things, and it all [starts] with that Tripwire.



So I hope I explained to you guys what the Tripwire is, how it acts, how it fits into your business, and where it all fits together [in a Value Ladder] so that you can really leverage and build a large customer base going forward.

Think how those 250 people that like you, know you, trust you, and all that they have to do is say “yes” one-time by clicking one button to buy your next product. And imagine what’ll be like when you send a new offer to these 250 people, like your Mid-Ticket.

[You’ll want to] do this a couple days after they’ve gotten done going through your product. Which takes about 48-72 hours. No matter how big it is, you want to offer them that next thing to do.

Afterwards you’re going to take a high percentage of those people, since they already have identified themselves as buyers. They raised their hands saying, “Take my credit card!” and they’re probably going to do it again. As long as you deliver on your promises. With that being said, enjoy! I wish you the best of success, and until then bye, bye.

Sales Funnel Secrets

Why a Sales Funnel is Crucial in Your Online Business

Listen to this post here

Hey!  Zach Miller here again today and today I’m going to be talking about the very basics, Sales Funnels and why they are a MUST-HAVE when it comes to running successful online businesses.

Now when it comes down to it, sales funnels are one of the core methodologies to ensure that any business can have success, leveragability, scalability for growth. The reason being is because you need to tell what everything is being done inside of each portion of each page; or you split testing, ensuring that people are going in finding the card easily that they can add things especially if you have an e-commerce is even more important but even for the simple things. Often times I found that we as people like to offer kind of a grab bag, we’re used to giving everyone every option that they can have: but uniquely enough, giving people options actually confuses them and through a sales funnel you can have a very unique narrow and focused point and that can drive home the most targeted traffic, the most clicks, buyers, whatever you want to call it. The fact is that the more growth and the more that you can see those numbers and how they change when you change something within your sales funnel -each page, each step that they go through in order to make a sale or that purchase-, well then you actually know what you’re doing.

Until then you’re completely blind. You know nothing that’s going on around you. You almost can’t even focus on what your goal is because you don’t know what will help you bring that goal closer to you because you don’t track the numbers. As a great mentor of mine used to say, David Sprag, the numbers tell you what to do. If the numbers say that when you make this simple little change within your page, you all of a sudden increase the double the value of your clients, you double your conversions and you have these numbers goes up. When you’re tracking it, it lets you know that that was a good decision and that you should keep that implemented and maybe make a secondary change over here and see if that improves it and brings the score up even further: and if it does, well the numbers told you what to do. You’re not guessing, you’re not thinking off of what your vision is what you think looks good because let me tell you, basically eight times out of ten (and I consider myself an expert of experts on these sorts of things) ,even my choice, what I think’s going to work with the audience it starts off in the right section: but the acute ideas, those little small changes, what I think is right probably isn’t right: and it’s more so even for you if you don’t have the expertise of knowing the ins and outs of your audience. Even when I’m able to success hack there are still small nuances that I think when you test, you split tests and you track; they let you know what to do and that’s what a sales funnel accomplishes. It allows you to have one singular motive that one singular idea.

For example, with what I call a landing, a squeeze, or a opt in page, there’s multiple names for all the same core idea which is when you land as a visitor inside my website I only want you to do this one thing. It may be contacting us, it may be giving us your e-mail, your phone number, it may be you even purchasing the product right away or may be you sign up for something because we’re going to ship you something free in the mail. Whatever it is, the sales funnel says you’re either going to do this one thing. You’re interested in what we actually had to say and what we had to offer through our ad, through our article that we’ve written: and if you aren’t, then at the end of the day those aren’t the types of people that you want anyways; because they probably aren’t interested or ready to buy. And so a sales funnel weeds all those people out. But it makes it quick and easy and efficient for the people who are ready to take action, people like me who are hyper buyers.

I love to go out and when people tell me what to do, guess what, it’s a lot easier to go out and do that. And again, that’s what a sales funnel does, it accomplishes all that and much more which is why I’ve created my book Sales Funnel Secrets: and it allows you to go in, understand how I’ve built out sales funnels in my more than a decade of experience and everything that I’ve learned in this past decade and more. It’s all on the site here, all of it. Well, obviously I went into as much detail as I could with 300+ pages. Guys, I wanted to give this to you for free and the reason why is I want to get my best materials into your hands. I want you guys to understand all of the things that I know. I want you guys see the big picture and guess what, the cool thing is I use pictures so that way you guys can kind of understand what I’m going through, what’s all being said inside each page. I’m showing you example as I want you guys to know what’s going on, what’s happening and what I’m talking about. Because I think that when you have my best material in your hand, for free, all I need you guys to do you pay the shipping. Pay the shipping to get it: that’s it, not asking for much. And when I get this into your hands, I know it’s going to revolutionize the way that you think, it’s going to revolutionize your business the way that you see it and you’re going to see a bigger picture for how close success really is. It’s much closer than you guys have probably imagined it’s not an overnight millionaire thing, no. But it’s a lot faster than you would have thought and that’s the beauty behind Sales Funnel Secrets.

So again I’m gonna have a link for that inside the description right here and I’m going to show that to you guys. Again, if you haven’t understood why sales funnels are such a godsend, it’s so amazing for business in terms of scaleability and leverage; to be able to go from five figures to six and seven within a twelve month span, you know. Things are just mind boggling and, you know, amazing really to see and witness and you get to see all of that inside my book “Sales Funnel Secrets. I tell you all the stories and everything that I’ve gone through, my clients have experienced and I just want you guys to know all the secrets, all the success.

Yes, it’s going to take some failure on your part, but you don’t have to go through all the trial and error like I did.  All you have to do is what call split testing; that’s why you have a sales funnel. You split test everything, “maybe I make this change, maybe it doesn’t work“, but hey I’m not guessing – I’m testing. I know it doesn’t work and the numbers told me it doesn’t work so I change this over here “oh, that works!“. So now I’ll just keep that and we’ll keep improving it, improving, improving.

And I tell you how to do all of these things, all the secrets, all of this trial and error can just be reduced so much and all what you guys do just click on that link, fill in your information, tell me where to send this book to you and I’ll get it out to you guys as soon as possible. You do need to act fast though because we only have a limited number of copies of these left and my publisher takes thirty days to get these back to me; and from there I have to ship them off to Amazon because I like them to do my drop shipping for me as it gets to you guys faster. What that ends up meaning is that if you don’t end up getting the limited number of copies that we have (I’m not sure the exact number but it’s under 500 right now), if you don’t get this you may end up waiting thirty to thirty five days just to get this in your hands: and let me tell you thirty days with this book in your hands could be enough to just 180 your entire business in your life, and the way that you think can do business so I want you guys get this in your hands as soon as possible.

Go get your FREE COPY of ‘Sales Funnel Secrets’ right now, guys we run out of copies fast! Again, it’s completely free. I want you to get my best materials in your hands right now, and all I ask is that you just cover “the shipping”. That’s fair, right guys? Alright. And with that, I wish you the best of success. Till next time. Bye bye.

Multi-Millionaires Make Fortunes From 3 Core Sales Funnels

Did you know that multi-millionaire internet marketers like Russell Brunson, Amy Porterfield and Lewis Howes (just to name a few) create six, seven, and even eight-figure companies with just 3 sales funnels- just like I do???

It’s true! And if you bought my new book “Sales Funnel Secrets” – you have the ‘sacred’ knowledge as well!  The only question is – what will you do with it?

Will you put it into action?

or will you let opportunity pass you by?

The choice is yours.

I understand that you’re busy (as we all are) with your work, friends, family, children… it doesn’t leave a lot of down time to work on your personal goals like “setting up your sales funnel” that’s still lingering on your to-do list…

Which is why I created Sales Funnel Labs.

Learn More About Sales Funnel Secrets Labs

Sales Funnel Secrets Labs is a 6 month workshop series that will walk you through setting up your 3 core sales funnels step-by-step.  By the end of month 6 you will have your product, webinar and coaching funnels all set up and be well on your way towards making a six, seven, even eight-figure income just like the pros!

Setup Your Sales Funnels for a Six Figure Business in Just 6 Months!

When it comes to marketing your business doesn’t it feel like your always asking yourself: “How can this make me money?” Or “how can I make more money?”

Sometimes that journey feels endless, doesn’t it?…

After all, there’s no shortage of people ready to sell you something and give you 10 reasons why not to buy the competitor…

There’s a lot of noise out there …

So when in doubt about what marketing strategies are truly profitable – simply look for a pattern in trends.

When it comes to sales funnels, I learn the most by funnel hacking the big guys. I study what they’re doing and make it work for me.

Like I teach in my “Sales Funnel Secrets” book, the 3 most profitable sales funnels are:

The Tripwire funnel.
The Webinar funnel.
The Coaching Funnel.

Together they make the trifecta for a 6 figure business!

If you’re ready to get your 3 core sales funnels setup in 6 short months…

Sales Funnel Labs is perfect for you!

In my Sales Funnel Labs workshop, I’ll be walking you through how to set up your 3 core sales funnels step-by-step and in just 6 short months you’ll have your core product, webinar and coaching funnels all setup and be well on your way towards generating 6 figures a year!

Join Sales Funnel Secrets Labs Now>>

“Achieving small goals – leads to achieving bigger ones”,
Zach Miller

Is your sales funnel missing the secret ingredient?

No matter how long I’ve been in the email marketing game..

I’m still always looking for that “secret formula” the gurus are using..


Well.. I’m no guru.. but I make money like ‘em..

How?  Because I find what’s working for the big guys and make it work for me!

And hands down.. the missing ingredient FOR ME was..

Email Marketing + Sales Funnel + Tracking + Paid Ads

If you don’t have a strategy for these 4 things..

Then you obviously don’t have my course.. because..

..I blueprint all the above inside Email Mastery, Modules 1-8.

YES! Give Me That Missing Ingredient >>

“Everything you want is out there waiting for you to ask. Everything you want also wants you. But you have to take action to get it.” – Jules Renard

What do you feel that ‘missing ingredient’ is for you?  Traffic? Conversions? A complete sales funnel? Write it in the comment section below. (Yes, I read all your emails & comments personally).