8 Questions To Ask Yourself Before Building a Sales Funnel


Hey I’m Zach Miller and today I’m going to be talking about the eight questions you need to ask yourself before building a sales funnel. So what exactly are they? Well there’s a lot that you can get into but you need to really guarantee that when you’re building a sales funnel it’s going to properly fit into your business model and the products you’re going to deliver meet what the demand is within your target audience there’s a reason I say that slow but it’s so that you can really understand what I’m speaking of.

These eight questions will really hit on the exact formula and blueprint that you’ll need to get in line before you start building your sales funnel and really making it work into a six and seven figure earner.

#1 – Who is my dream client?

You need to build an avatar for them make sure you can in understand their inner workings their background what are their demographics those are the basic things that we usually just plot out but we need to get even further into it’s not just Are they male Are they you know age eighteen to thirty five whatever their annual income is it needs to be what are their goals what are their challenges whether their hobbies what’s the common objections that they have when you try to sell them on your high ticket or any of your products what are their biggest fears if you can get into the mindset of your avatar then I guarantee you you’re going to have a million plus people on this planet that represent that exact same Avatar and if you can answer this avatars questions you’re going to answer more than a million people’s questions their intrinsic fears their challenges everything that speaks to them you’re going to be speaking to them because people are more alike than they are different and soon as you understand that you understand that you can create your own pie and make your own wealth and money.

#2 – Where are my dream clients online and…

#3- what traffic sources am I going to rely upon?

So there’s a few different ones alright don’t just think of traffic as being exactly what it is just visitors coming in randomly from left or right A-Z it is very targeted there is a place where you get started online and you need to decide where that’s going to be when it comes to relying on traffic so it’s going to be social media? Is going to be digital advertising you know banners things where you’re advertising on other people’s websites to click through from a picture? emailing is probably going to be your primary way. I usually suggest making that your one core way that you interact and engage with your market or your target audience. Outside of that I suggest having one more way that you getting traffic and that’s usually again like I said social media, banner buys through digital advertising, you can do affiliations, you can do marketplaces or price comparisons, you could do a Google Ad Words you know search engine advertising, you could even do S E O Search engine optimization that’s the free form of search engine and then you can do partnerships you can exchange links things like that.

Whatever it is it’s going to be traffic push to your sales page your ecommerce website whatever it is that is your core landing page that you need to get your traffic to push them to your front end offer that’s where you’re going to be pushing all your traffic find out what you’re going to rely on go to that optimize it learn as much as you can about it because it’s better to learn as much as you can about one thing then a little bit of everything I know that so much it took me a little while to finally understand that. You don’t need to be a jack of all trades you just need to be an expert at one single thing that’s what makes you a millionaire. So again whether it’s organic traffic or paid traffic e-mail marketing is the core thing that you will be doing alright you will always have email marketing as a way to push sales after someone has signed up from your landing page they’ve you know opted in through your squeeze and now their subscribers here list the paid route is what I prefer I talked about this on many stances I’m not going to get into it right here now but there is a reason that paid works much better than organic.

Over the long term organic will be much more valuable to you and it has the largest return on investment because your usual investment is a few hundred to a few thousand dollars and the yield will be much greater whereas with paid advertising we’re looking to spend one dollar and get one dollar back so it’s almost a 1:1 right back even still it’s profitable in the long term. We want to build a giant buyers list so that we can remarket through email our next product our next solution our next step and wherever they’re at maybe it’s a mid-ticket, maybe it’s a high-ticket, maybe it’s a continuity, maybe it’s an additional ad on that we just created whatever it is that’s what you’re pushing through email.

#4 – What copywriting do I need?

Effective copywriting is what you have to have in order to engage your audience and get them to subscribe and opt in. It can’t just be the normal run of the middle of hey you know I can pay someone a couple bucks to write a few hundred words. That’s great for search engine optimization and you’ll get you great rankings because you can turn out a lot of content quickly. But when it comes to actually engaging your audience on the main website or page that they’re leaning on they may explore after going through your squeeze page and purchasing your product that right there your blog is what needs to be high quality content what types of content or what type or types are going are you going to use when you write in a certain creative style make sure that you learn how to do that so you know that you’ll always be engaging this certain type of individual that it’s exactly how you build an audience that is rabid for you loves you and is almost cut like in their following towards you that’s exactly how you do it.

#5 – how will my autoresponder be set up?

That’s the next thing you need to ask yourself is it going to be just a five day sequence like I teach you, are you going to have a thirty day sequence where it’s automatically sending out for thirty days letting them get to know you more about your character what you offer things like that. For me I choose just a five day plan and then I get my daily emails going from there because that’s what I enjoy the most being able to get people to understand now that you’re signed up here’s the next thing that you should be looking at because it’s absolutely going to rock your world so when you finally do that you turn out what you’re going to turn out what you’re going to create this content for your auto responder you start getting into your daily Seinfeld’s and you understand here’s where you start picking up now you need to learn all about creating urgencies.

#6 – How do I create that sense of urgency?

Are you going to be removing part of your sales funnel? is it going to be available for a limited time? is it breaking information or news is it something that plays into a fear vulnerability or long held belief? Whatever it is these things need to be real so that way you can automatically play off of these ideas that people can trust you from the get go if it’s something that you’re going to remove, remove it eventually doesn’t have to be today doesn’t have to be tomorrow but maybe in three, six, twelve months from now it’s eventually remove you told people hey this is something that’s going to be limited time not going to have it forever those who get it get it and those who don’t, don’t that’s it it’s simple as that and then maybe you can offer those courses as bonuses later on in other things that’s what I do old courses that I’ve no longer really sell as a friend and offer I utilize as bonuses on the back ends of other offers I give it as an incentives to pay me a thousand dollars for a course or maybe isn’t up sell for twenty or thirty dollars on another course that only cost twenty or thirty dollars as well these are all great things that you can utilize over and over but urgency is what creates the sale all the time alright if someone can come back to this weeks, months, years later than the urgency to buy is not there and the opportunity to buy is closing quickly because of that.

So creating scarcity can be an easy thing to do create a clearance a limited time reduced price while supplies last limited runs special editions whatever it is there’s always a way that you can spin anything that you offer to it being a limited offer something that won’t be around forever so when it’s gone it’s gone that right there is my favorite phrase to use it’s open ended its truthful and it’s absolutely to the point when it’s gone it’s gone if you see it now you need to act now because it’s here but when it’s gone it’s gone and it’s gone forever that’s a simple as it is and it’s absolutely true now when I move those programs away I get to move them whenever I want to so next time I introduce my next product those products all of a sudden from before its predecessors get removed their done their move from search engines everyone that has bought that gets final access to it for a couple of weeks and that’s it I close it off and I make people wait and then I offer it usually a little bit later as like I said and up sell to one of my other products which again increases the people who didn’t get to take advantage of that first offer now seen it this time I’m more likely to buy It’s always agree thing to introduce into any products or value ladders that you have.

#7 – what payment integration am I going to use?

You have a lot of options: PayPal, Google Checkout, Amazon, visa or you can be taking credit cards like through authorized.net. Or are you going to be using stripe there’s one hundred in one different places you can go to know hey I can take these payments but which one will integrate with everything that you have I’ve often found either PayPal or stripe work the best in worldwide integration towards anything that you use whether it be click funnels, WordPress, any website or anything really that’s the best that I use.

#8 – Are my numbers adding up?

Like I say if you’re going to invest a thousand dollars in your sales file you’ve got to make sure you’re not just getting a couple hundred dollars back out it’s got to be a thousand dollars start small work your way up I usually start at fifty to one hundred dollars in buying paid ads and then I’ll double up every time I see a success to me is getting at least fifty percent of the money back because I know on the back end I’m going to naturally make that up even more I just want to build my buyers list that’s what’s most important to me and my position as where I’m at because I know again when you have a full value ladder that you will be able to make much more money because you can remarket to those people the next step the next product mid ticket high ticket continuity whatever it may be. Then when you know that you having a sales funnel that is giving you at least fifty percent hopefully one hundred percent (inaudible06:13) back so one dollar in one dollar back out then you know that you can invest and build a large buyers list from that after that you need to determine who is your ideal customer who exactly are you looking to target.

With that being said those are the questions you really need to start addressing before you start building your sales funnel and your value ladder out when you do have all of these things answered you have a great marketing blueprint to step forward into and envelop the success that you deserve.

With that being said I wish you the best I’m Zach Miller bye, bye.

What is a Tripwire Offer?

What Is a Tripwire Offer?


Hey, Zach here again and today I’m going to be answering a couple of the questions that I got regarding Tripwire offers.

First off, let’s start off with what is a Tripwire offer. A Tripwire is usually something [sold for] $10 or less.

Anything under $10 is considered a Tripwire offer.  The reason being is that that price point that threshold is usually falling in line with something that’s easy to say yes to without building up a lot of reasons of why they should buy it.

See, just a simple reason is you me or who I am, or I’m offering this information it helps these types of people. That’s about as simple as it gets because when people see a low price point, even if it’s something that they’re not too trustworthy about, they’re willing to shill out their credit card and lose 10 bucks. Especially if you give a guarantee and you simply say, “Hey if you don’t like it ask me for your money back.” and that’s all.

Sales Funnel Secrets

“How To” Tripwire

That’s cool too, but what ends up happening is a lot of people say “yes” because that initial offer is so good that they can’t pass it up. And usually a Tripwire isn’t a large course; it’s actually something where most people will probably have somewhere between three and four modules. So let’s just say that you have six modules and you’re doing kind of like a micro Continuity course or something like that.

You know it’s a large [undertaking] to teach whatever you’re going to with JUST the Tripwire . So you’re going to just take one of these [modules] and bring it down [as a Front-End] and then that’s what’s going to be offered for sale [as a Tripwire].

The Tripwire is going to be a segmentation, also known as a Splinter, of one of your main or core products. So again, it’s not you recreating anything, it’s not you redoing or having to edit [materials].

It’s just you taking one course section [or module] and just going, “BOOM! This is the most important thing I’d like you guys to learn and know and if you like this then you’re going to love the rest of my course.” Which you can unlock for say $30 and that’s your $37 product or maybe $90 and that’s your $97 product. You’re just simply saying this right here [the Tripwire] is going to link into all of this over here [the full course].

So it’s a really easy thing to say “yes” to. People get the hang of it. They’re able to say “yes” to a low offer like that, that’s why it’s called [a] Tripwire. They’re looking at the offer, they’re not looking at the price. Then so they fall over. It’s very easy to say “yes” to you with this.


What Happens After a Tripwire?

From the Tripwire what’s going to happen, is they’re making that initial purchase here right. And let’s face it, less than $10 is probably not going to give you a lot of food on the table. What’s probably going to end up doing is breaking you even if you’re lucky or probably losing a little bit of money.

What you want to find out, is what the (ACV), average cart value or average customer value is. And you want to make this [ACV] higher than whatever this number is you end up spending. Because you’ll end up spending much more than what the Front-End costs.

I can spend sometimes twenty dollars for someone [to convert] as long as I have what I consider upsells or [OTOs] One Time Offers that occur after the purchase has been made.

After that fact, then there’s so much more leverage for someone to say “yes” because: A) I already  have their credit card information so now when I ask, “Hey would you like to unlock the rest of this course for $90” and then [B)] I offer another upsell and I say, “Hey would you like this membership program for $27 every month?”


The ‘Bigger Picture’ of Tripwire Products

All of these things can end up building up [the ACV]. Now, I don’t suggest continuities right off the bat, but that’s something you can do. There’s multiple scenarios.

You can even say, “Hey come get my coaching.” and that’s a high value or high-ticket offer. Or you can offer another One Time Offer for $27-$37 dollars. Most of my offers are usually between $27 and $1997, so you know there’s some room on price for your offer.

So all of these [products] can be offered in different ways, upsells, downsells, One Time Offers will increase your average cart value [ACV], which is the totality of all these products combined.

And that’s going to give you this number right here. Which again, is ACV. In case you’re wondering, this [cost to acquire a new customer] can end up being $20. Then that’s a perfect equivalent exchange of [ACV to] what it costs to get a customer.

Once I have that Tripwire done, again what are we going to do, we’re building our VALUE LADDER! So the Tripwire-it’s supposed to break us even.

So that’s our breakeven point, right? And then from here [the Tripwire], there is our Mid-Ticket and there’s our Back End. The Back End, which you know may be coaching [or a large service], and at the bottom [of The Value Ladder] like I’ve talked about you want a Continuity Program. Whether it’s unlimited [or never-ending billing] or six to twelve months long. Either way, you need a Continuity Program.

Sales Funnel Secrets

The Value Ladder

When you have all of these things [as a Value Ladder], then that Tripwire that you’ve placed up-front, makes sure that [later] you start breaking even. Let’s say it cost $20 to get a customer to come through and make that first purchase. But on average once I get them [in the sales funnel], 15% buy [my OTO #1] here and then 18% buy [my OTO #2] here.

What we’re trying to do is get that conversion page/squeeze page to increase. That’s something where you’re normally asking [the prospect], “Hey, can you give me your name, your email, etcetera. And then click submit, right here.”

So if your first page that they land on [doesn’t convert well], then you need to be editing this THE MOST. This is the first thing to focus on because this is the first thing they [a prospect] lands on.

This, [your sales page] is the second thing you start optimizing. Why? It’s the second thing they are going to land on. Third, [your OTO #1] and so on and so forth.


The Best Part, Maybe?

And then, once you’ve gotten [your] Tripwire to start breaking even, then you have all of these other things: your Mid-Ticket, your Back End, your Coaching, your Continuity. All of those are going to be pure profits when you start selling to that same list that bought your Tripwire. And guess what? Because you can [break even] for every customer that buys [that Front-End], it’s free to build a [buyer’s] list.

So you can spend $10,000, and as long as you have those numbers properly figured out, then you’ll make $10,000 back this month.

What does that do for you? Well that means that you make nothing, sure. But guess what? Out of $10,000 spent I probably got somewhere between 200 to 250 buyers. Those are 2-250 people that know me, like me, trust me, and are willing to buy from me again.

BONUS! And with the use of ClickFunnels you can save their credit card information. So now all they have to do, is click one time – just one time! One time and whether it’s for your Mid-Ticket for $997. Whether it’s the Coaching that can go as high as $25,000, or whether it is a Continuity Program between $20 and $197 a month. All of these things are just one click away.

Bam! They want anything else, those are purchases instantly made so they just have to have that little threshold broken the first time. Then you don’t have to ask them for their credit card information again. It’s so easy to do all these things, and it all [starts] with that Tripwire.



So I hope I explained to you guys what the Tripwire is, how it acts, how it fits into your business, and where it all fits together [in a Value Ladder] so that you can really leverage and build a large customer base going forward.

Think how those 250 people that like you, know you, trust you, and all that they have to do is say “yes” one-time by clicking one button to buy your next product. And imagine what’ll be like when you send a new offer to these 250 people, like your Mid-Ticket.

[You’ll want to] do this a couple days after they’ve gotten done going through your product. Which takes about 48-72 hours. No matter how big it is, you want to offer them that next thing to do.

Afterwards you’re going to take a high percentage of those people, since they already have identified themselves as buyers. They raised their hands saying, “Take my credit card!” and they’re probably going to do it again. As long as you deliver on your promises. With that being said, enjoy! I wish you the best of success, and until then bye, bye.

Sales Funnel Secrets

Why a Sales Funnel is Crucial in Your Online Business

Listen to this post here

Hey!  Zach Miller here again today and today I’m going to be talking about the very basics, Sales Funnels and why they are a MUST-HAVE when it comes to running successful online businesses.

Now when it comes down to it, sales funnels are one of the core methodologies to ensure that any business can have success, leveragability, scalability for growth. The reason being is because you need to tell what everything is being done inside of each portion of each page; or you split testing, ensuring that people are going in finding the card easily that they can add things especially if you have an e-commerce is even more important but even for the simple things. Often times I found that we as people like to offer kind of a grab bag, we’re used to giving everyone every option that they can have: but uniquely enough, giving people options actually confuses them and through a sales funnel you can have a very unique narrow and focused point and that can drive home the most targeted traffic, the most clicks, buyers, whatever you want to call it. The fact is that the more growth and the more that you can see those numbers and how they change when you change something within your sales funnel -each page, each step that they go through in order to make a sale or that purchase-, well then you actually know what you’re doing.

Until then you’re completely blind. You know nothing that’s going on around you. You almost can’t even focus on what your goal is because you don’t know what will help you bring that goal closer to you because you don’t track the numbers. As a great mentor of mine used to say, David Sprag, the numbers tell you what to do. If the numbers say that when you make this simple little change within your page, you all of a sudden increase the double the value of your clients, you double your conversions and you have these numbers goes up. When you’re tracking it, it lets you know that that was a good decision and that you should keep that implemented and maybe make a secondary change over here and see if that improves it and brings the score up even further: and if it does, well the numbers told you what to do. You’re not guessing, you’re not thinking off of what your vision is what you think looks good because let me tell you, basically eight times out of ten (and I consider myself an expert of experts on these sorts of things) ,even my choice, what I think’s going to work with the audience it starts off in the right section: but the acute ideas, those little small changes, what I think is right probably isn’t right: and it’s more so even for you if you don’t have the expertise of knowing the ins and outs of your audience. Even when I’m able to success hack there are still small nuances that I think when you test, you split tests and you track; they let you know what to do and that’s what a sales funnel accomplishes. It allows you to have one singular motive that one singular idea.

For example, with what I call a landing, a squeeze, or a opt in page, there’s multiple names for all the same core idea which is when you land as a visitor inside my website I only want you to do this one thing. It may be contacting us, it may be giving us your e-mail, your phone number, it may be you even purchasing the product right away or may be you sign up for something because we’re going to ship you something free in the mail. Whatever it is, the sales funnel says you’re either going to do this one thing. You’re interested in what we actually had to say and what we had to offer through our ad, through our article that we’ve written: and if you aren’t, then at the end of the day those aren’t the types of people that you want anyways; because they probably aren’t interested or ready to buy. And so a sales funnel weeds all those people out. But it makes it quick and easy and efficient for the people who are ready to take action, people like me who are hyper buyers.

I love to go out and when people tell me what to do, guess what, it’s a lot easier to go out and do that. And again, that’s what a sales funnel does, it accomplishes all that and much more which is why I’ve created my book Sales Funnel Secrets: and it allows you to go in, understand how I’ve built out sales funnels in my more than a decade of experience and everything that I’ve learned in this past decade and more. It’s all on the site here, all of it. Well, obviously I went into as much detail as I could with 300+ pages. Guys, I wanted to give this to you for free and the reason why is I want to get my best materials into your hands. I want you guys to understand all of the things that I know. I want you guys see the big picture and guess what, the cool thing is I use pictures so that way you guys can kind of understand what I’m going through, what’s all being said inside each page. I’m showing you example as I want you guys to know what’s going on, what’s happening and what I’m talking about. Because I think that when you have my best material in your hand, for free, all I need you guys to do you pay the shipping. Pay the shipping to get it: that’s it, not asking for much. And when I get this into your hands, I know it’s going to revolutionize the way that you think, it’s going to revolutionize your business the way that you see it and you’re going to see a bigger picture for how close success really is. It’s much closer than you guys have probably imagined it’s not an overnight millionaire thing, no. But it’s a lot faster than you would have thought and that’s the beauty behind Sales Funnel Secrets.

So again I’m gonna have a link for that inside the description right here and I’m going to show that to you guys. Again, if you haven’t understood why sales funnels are such a godsend, it’s so amazing for business in terms of scaleability and leverage; to be able to go from five figures to six and seven within a twelve month span, you know. Things are just mind boggling and, you know, amazing really to see and witness and you get to see all of that inside my book “Sales Funnel Secrets. I tell you all the stories and everything that I’ve gone through, my clients have experienced and I just want you guys to know all the secrets, all the success.

Yes, it’s going to take some failure on your part, but you don’t have to go through all the trial and error like I did.  All you have to do is what call split testing; that’s why you have a sales funnel. You split test everything, “maybe I make this change, maybe it doesn’t work“, but hey I’m not guessing – I’m testing. I know it doesn’t work and the numbers told me it doesn’t work so I change this over here “oh, that works!“. So now I’ll just keep that and we’ll keep improving it, improving, improving.

And I tell you how to do all of these things, all the secrets, all of this trial and error can just be reduced so much and all what you guys do just click on that link, fill in your information, tell me where to send this book to you and I’ll get it out to you guys as soon as possible. You do need to act fast though because we only have a limited number of copies of these left and my publisher takes thirty days to get these back to me; and from there I have to ship them off to Amazon because I like them to do my drop shipping for me as it gets to you guys faster. What that ends up meaning is that if you don’t end up getting the limited number of copies that we have (I’m not sure the exact number but it’s under 500 right now), if you don’t get this you may end up waiting thirty to thirty five days just to get this in your hands: and let me tell you thirty days with this book in your hands could be enough to just 180 your entire business in your life, and the way that you think can do business so I want you guys get this in your hands as soon as possible.

Go get your FREE COPY of ‘Sales Funnel Secrets’ right now, guys we run out of copies fast! Again, it’s completely free. I want you to get my best materials in your hands right now, and all I ask is that you just cover “the shipping”. That’s fair, right guys? Alright. And with that, I wish you the best of success. Till next time. Bye bye.

Multi-Millionaires Make Fortunes From 3 Core Sales Funnels

Did you know that multi-millionaire internet marketers like Russell Brunson, Amy Porterfield and Lewis Howes (just to name a few) create six, seven, and even eight-figure companies with just 3 sales funnels- just like I do???

It’s true! And if you bought my new book “Sales Funnel Secrets” – you have the ‘sacred’ knowledge as well!  The only question is – what will you do with it?

Will you put it into action?

or will you let opportunity pass you by?

The choice is yours.

I understand that you’re busy (as we all are) with your work, friends, family, children… it doesn’t leave a lot of down time to work on your personal goals like “setting up your sales funnel” that’s still lingering on your to-do list…

Which is why I created Sales Funnel Labs.

Learn More About Sales Funnel Secrets Labs

Sales Funnel Secrets Labs is a 6 month workshop series that will walk you through setting up your 3 core sales funnels step-by-step.  By the end of month 6 you will have your product, webinar and coaching funnels all set up and be well on your way towards making a six, seven, even eight-figure income just like the pros!

Setup Your Sales Funnels for a Six Figure Business in Just 6 Months!

When it comes to marketing your business doesn’t it feel like your always asking yourself: “How can this make me money?” Or “how can I make more money?”

Sometimes that journey feels endless, doesn’t it?…

After all, there’s no shortage of people ready to sell you something and give you 10 reasons why not to buy the competitor…

There’s a lot of noise out there …

So when in doubt about what marketing strategies are truly profitable – simply look for a pattern in trends.

When it comes to sales funnels, I learn the most by funnel hacking the big guys. I study what they’re doing and make it work for me.

Like I teach in my “Sales Funnel Secrets” book, the 3 most profitable sales funnels are:

The Tripwire funnel.
The Webinar funnel.
The Coaching Funnel.

Together they make the trifecta for a 6 figure business!

If you’re ready to get your 3 core sales funnels setup in 6 short months…

Sales Funnel Labs is perfect for you!

In my Sales Funnel Labs workshop, I’ll be walking you through how to set up your 3 core sales funnels step-by-step and in just 6 short months you’ll have your core product, webinar and coaching funnels all setup and be well on your way towards generating 6 figures a year!

Join Sales Funnel Secrets Labs Now>>

“Achieving small goals – leads to achieving bigger ones”,
Zach Miller