Why A Sales Funnels Alone Won’t Make You Successful
Hey my name is Zach Miller, and today I’m going to be talking about value ladders if you guys haven’t already heard… value ladders are the in the thing if you don’t have this for your business already… now and you’re struggling, Well, that’s probably why.
Inside, of your business, there is such a fortune that you don’t understand, is there just yet, but I’m going to show you how. If you look at side this picture right here, the value ladder is something that I like to explain to people as a parable of walking, I am a marketer if you guys already don’t know, I’m the type of guy who wants to make your business better no matter what your business is, I find ways for you to leverage your knowledge, and make your money, the money that you’re worth, compared to being working in an hourly position. I rather the I leverage your knowledge and get paid for your knowledge. Again, everything that we do in trade in this world, is just our professional observations, and that’s all we pay for. So, when you really think about, that you see that your expertise are much more grandeur, than first thought. That being said, your value can instantly be brought to people’s light or attention, all at once, in fact it has to be done nuance throughout time. The best way to do that of course, is the deliver as much values you can for free up front, that being of course the case of the value ladder, the value ladder builds the value over the price, if you came out with someone who you walk into say a subway, or you know a McDonald’s, and I’m sitting there as a marketer, and I say hey I don’t know who you are, but if you give me a hundred thousand dollars, I can build out the most amazing business, the most amazing sales funnel, to value ladder, and it’s going to have multiple sales funnels that interconnect, build a value, give your expertise, and you going to make a lot of money from it, but again I just need you give me one hundred thousand dollars up front… what are most people going to end up doing? laughing in my face because… guess what? bet you ninety nine point nine percent people haven’t heard of Zaman Zach Miller, and if they have, have they built up enough value in that sense that they know enough of my expertise, and how much can make a difference in their lives, if they don’t? the answer is always going to be a recognizable, and astounding no! With that being said, there’s a way to it’s can transverse that from a no, into a yes! and that’s by rebuilding a relationship, with a value and price, over time. Now, when you do that, you need to offer obviously a decent amount of value upfront, for a low to nothing cost, the way that I do it is with of course my sales funnel secrets book for free, I send this to you anywhere in the world, although I ask that you do, is pay for the shipping so that we get there quickly. Again, because I want this to get your hands, instead of you know, in ten fifteen days when to get there probably three to five days, so just pay for the shipping, I’m going to give this to you for free has over three hundred pages of my best materials, everything I’ve learned in a decade, everything I’m talking about here, way more, we’re discovering on probably what’s about one page inside of this, but the value letter is so intrinsically important, because what you end up doing through it, is again establishing a relationship, on the very forefront, where people can pull up their credit card, trust you with just a few dollars of their money, and go. Even if you’re a scam artist, or you’re the worst person in the world, I guess no harm done, it’s just a couple of bucks… but, if you end up being what you said you were, then I guess I can take that next step with you when you ask me, which I show you of course how to do inside sales funnel secrets quickly, so that you can have someone to send upside up all the way all of your value ladder, sometimes in five ten to thirty minutes, and I mean all the way from a free plus shipping book to well a twenty-five thousand dollar coaching program. Quite amazing, but again it’s all about how you set up each of those transitions each of your sales funnels and properly bring that next step inside someone’s head, so they understand that what you offer each level is valuable to them, and pertinent to their success in whatever that you offer as expertise. Now, the Other that be of course like I say… weight loss, making money online, being affiliate for another product and whatever that product establishes, is it doesn’t, matter the value ladder fits into every single business, no matter what you do, no matter all the accolades that you have, there’s always a value ladder that you can place inside your business in life. Now, when I say that, I like to of, go through and show a few examples of that, so the value ladder for a chiropractor may seem very odd. For example, when you think of a chiropractor, you think well adjustments, adjustments, and more adjustments, and that’s about all that runs through people’s heads, and I can’t blame them because most chiropractors don’t have a value ladder, and that’s why most chiropractors struggle.
So, if you are a chiropractor listen up this is one cool thing that you guys can do, we end up taking this, I told a lot of these stories, because I like to tell stories, and parables, because rather than teaching on these things like I do so briefly, and topographically, tell stories that are very deep in detail, and tell how this is affected, real people in the real world, and how this has been applying, and how this can be worked for your business, or your matter, what it is but for a chiropractor just diving in without telling deepness of the story, and how we came to this. We ended up offering something that was sexy on the front end because adjustments are sexy, it’s kind of that you know not absolutely necessary medical, where you’re dying, but it’s also not kind of that are… how would I say? Pretty Donner. but you know you’re trying to Get your sickness out of the way ahead of time… right?
I’m losing the sense of the word there, but it’s kind of that middle tier, it’s somewhere where you do have pain, but it’s like it’s not that bad, it’s kind of bad for fifty bucks, a pop, you know, it’s a hard sell, It really is. So, what we end up doing is offering massage, and messages just naturally… Everyone wants a massage, and you offer a cheap massage to get people in through the door, maybe a freebie to get people in through the door, and once you do that massage, is a very sexy offer that gets a lot of people in and you train the massage therapist to identify any ribs or bones that are out of place so that way, they can naturally recommend an adjustment which is of course, very easy to say yes to, since they’re already there, you can fit in the slot, Maybe they’re waiting five, ten, fifteen, twenty minutes and they didn’t adjustment, and the massage therapist lets the know, when you get this adjustment, it’s going to you know, increase and allow your muscles to relax even more, because you know it’s not pulling them at the same use out of place, and when you really explain that stuff to people, they get it…people are really idiots You know, people are all idiots to start with, but when you start explaining things to them, everyone catches on very fast, we’re all intelligent.
So, the adjustments are naturally explained as the next step for them, to increase the value of their message so, they get that and then through the adjustments that they have you know, some very, you know extensive work that needs to be done, a wellness center, an up sell for five thousand, ten thousand dollars, then sold to them and guess what not everyone’s going to say yes, but since you offer it, there is a select few who will say yes, and pay for it right on the spot so, it’s quite amazing.
I’ve actually been able to take chiropractors who are filled up, thinking about retiring, didn’t want to do it anymore you know, they every single minute of their day was adjustments, and I simply, we added this front and this back into them, and now they didn’t add any more patients, they didn’t add any more hours to their work schedule, but they doubled the amount of money they were able to make, and that’s because they doubled the amount of value that they gave in the price that they charged the timing, didn’t increase, it was because the way we structured it, which again I talk about, and so that site sales funnel secrets, and sales funnel secrets labs, but all of that is something that’s very unique and delivered through the value ladder as long as you have it established, people say yes to it, but how can people say yes to something that doesn’t exist yet… So, with that being said order sales funnel secrets labs – I’m going to give you information, in the description in the video, and you can go in, tell us where to ship the book off, we’ll send it your way, you can learn all of these things and so much more inside.
Start building and expanding your business because like I said, it’s like an iceberg, there is a huge hidden business inside of your existing business, and my goodness I can’t wait till we find it together. With that being said, I’m Zach Miller and wish you the best success bye bye…