Hi! I’m Zach Miller. Today I’m going to be talking about the art of online sales: whenever, whatever, forever. Now the things that I teach are evergreen. I follow the same things that I teach and are meant to be applied to any business. Because the marketing techniques I teach are foundational.
Online Sales Broken-down
Whatever you do online, everything should be quantifiable. What that basically means is that, you need to know your numbers. You need to have the statistics showing how many visitors came to a certain page, how many took the one action that you asked them to take, how many left, and how many of those that took the action then went on to take another action. Then from there, you’re quantifying every single step understanding the exact process a visitor goes through. A person comes in not knowing anything about you and goes all the way through your sales funnel gaining trust throughout. Even taking out the credit card to give you that vital information.
What is it that makes this process so easy? Well, it’s one of the core methods that I teach. It’s called a sales funnel. Sales funnels are absolutely vital to the longterm success of an online business. Sales funnels come in a multitude of variations. But the one core feature that makes a sales funnel a sales funnel, is that every step along the way has multiple steps. Each step asks for the visitor to take one action at each step. If there are two or more options than this can confuse a buyer and immediately diverts from being a funnel.
Online Sales & The Power of Segmenting
The only way I really quantify the funnel in allowing a multitude of steps, is when you don’t know anything about your prospect. It’s ice cold traffic so you can pop them through a quiz that will ‘warm them up’ and allow them to tell you what exactly they’re interested in. What exactly they’re looking to do inside of their life, what their desired result they want to achieve. When you can identify that, you can more properly segment these people into the various sales funnels that they would best fit in.
For example, not everyone within the health niche is looking to lose weight. While everyone that’s looking to lose weight isn’t always looking to do it through workouts. They may want to do it through dieting or cleanses. So to narrow these people down and get them much more segmented, give them a more targeted offer.
Increase Online Sales with Sales Funnel Stacking
This all starts with a sales funnel. The sales funnel has one action even when you segment these audiences up. The one option is take this quiz or leave. Take this quiz, usually with a free report to see what type of person you are. For example what type of body builder you? or what type of entrepreneur or billionaire are you? There’s a multitude of ways that a quiz can be used. Alternately you can have funnels work together. There may be one sales funnel that offers a weight loss plan another that offers a gain muscle plan another all-together that talks just about wellness or increasing energy.
Make More Online Sales Using Click Funnels
So all of these things can be segmented to offer a product that’s more relevant to the person. A sales funnel allows you to go through this traffic in a very concrete fashion and form that equates into trackable numbers. Especially when using a system like click funnels. You can get a free trial of click funnels by going to Zack-Miller.com/clickfunnels. Now setting up your sales funnels in click funnels helps you quantify all of these variables. Using all of these steps will ultimately bring forth the success that you need because you can split test. With split testing you can understand if an improvement made a positive or negative impact on your campaign.
Summary of Our Online Sales Tips
Utilizing sales funnels is the beauty in the art of online sales. It is the ability to know what you’re doing is working or not working. That right there is knowledge and that’s the power of marketing. All marketing consists of, is how well we know our audience members, how well we can direct them to the next step, how well we’re able to communicate with them. When we do that properly, sales become easy sales. With that being said I’m Zach Miller and I wish you the best of success online and in creating your next sales funnel bye, bye.