Giveaway Promotion [CASE STUDY]

So I’ve had a lot of emails and comments on how to run a “Giveaway” that I talk about so often..


It’s quite easy and I’m going to take you through the steps on how you can add 200-500 emails to your list in the next 7 days..


Yeah, you heard that right – 200 to 500 new emails in 7 days..

What You’ll Need

  1. Website to Run Promotion from (must be WordPress)
  2. Buy KingSumo Giveaways plugin & install [use Facebook50 code]
  3. CLICK “Add New” to create contest. Fill in the information [pretty standard stuff] start & end dates, prize, value, details, etc.
  4. Hire a Virtual Assistant to post to freebie sites OR follow my paid advertising strategy below [see CASE STUDY]


  1. If you don’t have a website or WordPress, use RaffleCopter. While you have to pay a monthly fee (adds up quick), it’s a must if you cannot use KingSumo Giveaways.
  2. CLICK “Add New” to create contest. Fill in the information [pretty standard stuff] start & end dates, prize, value, details, etc.
  3. Hire a Virtual Assistant to post to freebie sites OR follow my paid advertising strategy below [see CASE STUDY]


What to Give Away

The biggest factor you need to determine.. what to provide as a prize..


If you giveaway money, a gift card or generic item – you’ll attract contestants who won’t want to hear about what you have to offer..


Someone who signed up for an Amazon Gift Card WILL NOT want to learn more about Solar Panels & Green Energy..


HOWEVER, someone who signed up for a GetResponse, MailChimp or Aweber contest, WILL 100% BE INTERESTED in hearing about Email Marketing..


Get it?


The trick is, you have to offer a prize that CLOSELY relates to your exact product/service, so people who enter – will want to hear more about what you have..


So think about a prize that will attract your ideal customer..


Heck, it could even be your own product or service [to save on costs]..


Just make sure the prize is over $30, but under $100..
I’ve found that prizes over $100 don’t get many more signups, and the ROI really starts dropping..


Preview of Giveaway

So when the page is all setup [using KingSumo Giveaways], it’ll be very plain, which is what you want. You can change the background color & side images, but I found SIMPLE IS BEST.

Giveaway Preview


Case Study Results

We ended up doing quite a bit of case-studies [13 total] to find the best PAID giveaway sites.. [and FREE ones].. below are the results..

Giveaway Promotion Statistics

This case study was one best at showing where the most results came from..


Hands Down.. GIVEAWAY PROMOTE was our leader, time after time..


Giveaway Promote was sooo good, I actually had to interview the owner, Bridget and got some pretty sweet tips.. can Click Here to read my interview with Giveaway Promotes founder, Bridget Gillian..


Long story short, when we did PAID vs FREE promotion, PAID still won..


And this is paying a Virtual Assistant $3 / hour, to post to 200 freebie sites, which cost us an average of $76.50.


When we spent those $76.50 with Giveaway Promote [#1] and Giveaway Monkey [#2]. We saw a 800%+ ROI (Return on Investment)..




Now, we don’t even do FREE advertising anymore. We just drop $50 with Giveaway Promote and don’t look back..



So now you know how to run a contest..

You’ve thought about what you’ll offer..

You’ve seen my results..

You know PAID ADs with Giveaway Promote & Giveaway Monkey are better than FREE ADs..

What are you waiting for? Go get started!!


Giveaway Blogs I Love

So here’s my list of giveaway blogs that have helped me through my years online, especially with giveaway promotions. These are the sites I’ve used so far that have helped me get the most opt-ins with my own giveaways and I will continue to update this post as I find more great sites that can help you too. I highly recommend visiting any one of these sites for coupons, freebies, and giveaways. Go check ’em out!

Julies Freebies

Julie’s Freebies & Sweepstakes – The most awesome giveaway blogger we’ve met yet!

Giveaway Junkie

Giveaway Junkie – These are some awesome guys that help with any giveaways you may be doing – get more exposure with their help.

Sweepstakes Crazy

Sweepstakes Crazy


Free Samples | Freebies | Free Stuff on CoolFreebieLinks – Useful free samples freebies and free stuff for babies, kids, teens, teachers, christians, men and women. All free offers hand picked and reviewed to weed out junk!

Contests for Moms

Contest for Moms

Just Free Stuff

Just Free Stuff!


Sweet Free Stuff


Mr Free Stuff

Mr. Free Stuff

Mrs. Sweepstakes

Mrs. Sweepstakes

Giveaway Archive

Giveaway Archive

Sweepstakes Directory

Sweepstakes at

Enter Online Sweeps

Enter Online Sweeps

The Free Site!