Entrepreneur Lesson #1 – Pick ONE Teacher & Follow Young Grasshopper
I had to make this number 1 because there is SO MUCH NOISE ONLINE it’s easy to get distracted! In fact it took me a few years of reading hundreds of blog posts and trial and error only to realize I was really just wasting a lot of time. So how you do you prevent that from happening? How do you learn what you need to get your online business started without getting drowned in information along the way?
Find someone who has already accomplished something very similar to what you’re looking do and make that person you’re go-to teacher. No matter what type of online business you’re planning to run – pick ONE person to take advice from and follow it. I know it’s tempting and easy to get lost in the many blog post-rabbit holes but if you hope to cut down on your learning-curve time, this is a must. The only reason this works so well is because you’re only focused on one main ideology and you get to put the advice into action and see if it really works or not. When you’re following multiple strategies at once – its much harder to tell what’s really working. And that brings me to #2…
Entrepreneur Lesson #2 – Find & Engage Yourself in a Community
This is another big mistake I made early on. Back then, my motto was “any money is good money” – NOT TRUE! I learned that the hard way! I was out to “get rich quick” but it took me 7 years to figure out – it really doesn’t happen like that anymore… and if it does – consider yourself a golden goose! You gotta have a proven business model and community of good business people to follow. Although hard to admit, no successful person got to where they’re at by “going it alone”. The”lone Wolf” is a myth – wolves hunt in packs because there’s safety in numbers. We all need support and guidance from time to time – especially when you have temporary failures (which you will!) but having that community or coach there to talk to, can really take away the sting and help you can back on the horse.
Entrepreneur Lesson #3 – Know Your Market – Message – and Medium
If you’re not familiar with Dan Kennedy’s Marketing Results Triangle –
this simple little method will simplify the way you do business.
A) What’s Your ONE Message?
B) Who’s your Market (audience)?
The more you can learn about your audience and customers – the more you can craft your content and products to better meet their desires.
C) What Media Will You Use to Communicate with your audience?
For media, I always recommend selecting just 2 platforms to begin with. Email will be your first platform and you can select one other (like your blog, Facebook, Twitter, Instagram, Periscope, YouTube, Pinterest, ect.) *Landing pages don’t count
Entrepreneur Lesson #4 – Do Not Compare Yourself to Others – Focus on What Makes You Unique
This is one we ALL struggle with but it bears repeating –
DO NOT COMPARE YOURSELF TO OTHERS.
I’m not exactly like you and you’re not exactly like me – we’ve gone through different experiences and all of that collectively is what makes us who we are.
INSTEAD FOCUS ON WHAT MAKES YOU UNIQUE & DIFFERENT THAN EVERYONE ELSE IN YOUR INDUSTRY AND HONE IN ON THAT.
Entrepreneur Lesson #5 – It Costs Money to Make Money
This was a difficult one to learn as well. *Now I do want to say that it’s not impossible to start making money online without a dollar to your name – I’ve done it more than once, but it requires more effort and takes a lot longer to get started that way. If you have at least $500-1,000 to get your online business up, things can be up and running within a matter of weeks. To take that one step further, a lesson that I just recently learned in the past few years is – if you have $400-800 to spend each month in paid advertising that will double your efforts in half the time!
Entrepreneur Lesson #6 – Don’t Cut Corners – Do Try to Find the Shortest Path from Point A to Point B
Whenever possible look for the simplest and quickest way to achieve the goal you’re going after. So for example – When it comes to creating new content – find a way to work it into your daily tasks and hit two birds with one stone so to speak by creating two pieces of content at once like a video and podcast. If you’re planning on selling digital courses – find a way to plan out and make all of your products at once; almost like one big product that you “cut up” into smaller pieces that will be easier for your audience to consume. If you’re interested in learning more about my product creation hacks – email me for details, I cover it in depth in my coaching program which will be opening soon!
I hope you’ve found this post helpful and motivating! If you’re not already, be sure to subscribe so you never miss a post.