Why Parables Are So Powerful for Your Sales Funnel

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Why Are Parables So Powerful?

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Hey guys! My name’s Zach Miller and I want to welcome you today. Today, we’re really going to be discussing and one of the really truly most powerful things about the attractive character, which is the ability to tell parables, or stories. Now, I’m just going to quickly recap this and the idea behind the attractive character, is that you need to be polarizing, you need to have character flaws, but most importantly, you have to tell your story, your back story, through parables, and those are the four really creative points that make the attractive character attractive to anybody. So, when I talk about parables I think sometimes, we all get a little confused we think that we have to have this grand scheme behind the things that we tell, but just like Jesus, you know of Nazareth, or Muhammad, or all of the great you know teachers, and wise to kind of philosophers throughout our time, they’ve always too told parables, But these parables really only had one core teaching behind them, there wasn’t this grandeur scheme this there wasn’t this you know, learn this learn, that learn this there’s always one lesson behind, everything that you do, there’s always one thing, one idea. So, when you tell your parables, make sure that they do get involved but make sure to keep around that one idea, that one topic whatever it is, however, that you get that out of the story, whether you know you kind of make, one point connects to another point, or whether it’s just very obvious in leading to the eventual lesson that you’re about to teach. Whatever it is, parables make sure that someone remembers your story, not today not tomorrow but for decades to come. parables are what connects people, between a life lesson, and their memory retention being able to keep it inside for use, forever and ever, inside of someone’s individual life.

So, when you look back certain, books especially like the Bible, the reason that they’ve lasted so long is because of all of the information, and the stories, and the way that they’re told, inside each of those simple you know chapters, or books of the Bible, and when you really find out that parables are something that’s easy to tell, I think it makes it a lot less, I would say scary for us, to start telling stories of other people, even if they’re not us, that’s the beauty of parables. You get to tell everything that you want, and it really doesn’t matter if it hooks in too well into what you’re going to be telling, but the fact is that there’s the ability to simply burn and hatch your memories, into another person’s mind, and that’s the beauty of what parables do.

So, one of the ways that I like doing this is, of course, I like telling the parable, of when I learned how to tell parables, before this point in time, my attractive audience had unfortunately only been people that had been geared towards me. which is as you can see… right over there I love basketball. Yeah! I love basketball, and I love video games, right there so you can kind of see that behind me, those are the attractive characters of people that used to, oops…! Right there, that used to attract, and you know, that was ok, that was great. But, I wanted to attract different parts of my life you know, people who care about family, people who cared about you know educating themselves, people who were interested in health, people you know, had some conspiracy ideas like I do, all those types of things, I want to attract those people, but how did I do it? Well, it wasn’t just showing my background props here you know, and the things that are interesting in my life, what I did, was I told stories about other people in my life who had these types of interests even more than I did, they made it their life’s journey, and I told stories and parables about them, and how they succeeded with my products, and when I started doing that… I all of a sudden look back, I’m able to research kind of, who gets on my list, who my purchases, because I can see their social media profiles background research, and discover a whole plethora of information on everybody that buys.

So, I went through Dave today the normal sports guys were there, you know the people who love basketball, love sports training, who have something like that involved in their life, they were all there but afterwards, after I’d shared a little bit of a story regarding me and my wife, and our struggle in starting their business, I had found out they had had entrepreneurial women, on my buyers list now, which was very cool, so all of a sudden expanded this audience, that had never been able to relate to me because, I told a parable, and while the parable involved me, it was really about my wife, and it attracted all those female entrepreneurs now.

So, I had this new list that was open to, me I spoke to them in a beautiful way, that they were finally understanding me, and what I was delivering, and once I connected like that, with that simple parable of struggling with my wife, all of a sudden this new audience that never been opened up to me, opened up to me, and it was just fabulous, and I kept doing this telling different parable, different stories, different walks of life, and all of a sudden those people from each of these walks of life, started connecting with me, they started buying my products, and that right there… I think is the true power of telling parables.

Now, if you want to learn more about parables? I highly suggest checking out my book sales funnel secrets, it tells you everything that you’re going to need to know, about how to create your attractive character, your sales photos, how to do everything. It’s a very beautiful book, I have a lot written inside of it, over three hundred pages, so it’s a lot stacked inside, and if you see inside each of these I have pictures for everything inside, you know little kind of drawing, so that way, you guys, you can see that I got a little drawing inside, and you guys are going to be able to understand everything that I’m telling you. Because I try and break it down in the easiest way, I tell parables and show you guys how to do it, give you examples and I think the sales funnel secret is probably, it is, I know for sure the best product I’ve ever made, and the beauty behind, it is… I’m offering this for free for you guys, all I ask you to do is just pay shipping and handling, that’s the only catch there is to it, the thing is you got to be urgent about this because it takes about thirty days to get back from my publisher.

So, I think I only have like I think two hundred or less copies available, so if you want to get this you need to act fast now, or else you may be waiting thirty days to get your hands on the best materials, I’ve ever written, and given out and the best thing is I’m giving it to you for free, all I want you guys to do is just simply click the link, that’s going to be inside this email, or inside this video, you’ll be seeing that in the description, I want you to go there, fill out the order form, it’s going to ask you, where we should ship this all? you’re doing again is paying for the shipping and handling. Everything else for the book, it’s all free, everything that I’ve done, all of the cool promotions, the bonuses that come with this, that’s all inside.

So, again if you want to learn how to use the attract character tell parables, do those sorts of things, then sales model secrets are the book that you are looking for. This is everything that I have learned in the last ten years so, take it, use it, and love it. With that being said, I’ll see you guys later, bye…

Attractive Character

Attractive Character

Hi! Zach Miller here again. I just had a client who I had recently undertaken the process of building a funnel for and there were a few things that we went through. And one of the main questions that he had was the Attractive Character and really how to put that together into a Star Story Solution email sequence. So that way you can really start getting into the minds of your customers and your buyers, and of course, start letting them get to know you, and of course, the attractive you by simply positioning yourself as a specific type of identity whether it be a sort of leader, adventurer, a reporter or even the reluctant hero, which happens to be my favorite. Now, I’m going to be going through these three sorts of topics that we are going to be covering which basically consists of the attractive character, the elements, the identity and story line.

4 Elements of An Attractive Character

So to get started I like to go with the elements first. The elements always are these four things:

  1. Your backstory
  2. Parables
  3. Character Flaws
  4. Polarity

 

Your Backstory

So going through, number one, your backstory should just simply be something that lets people know a little bit more about you, how you came into the position of knowing what you do and why you are the authority to go to for what product or service that you do offer to them.

Parables

Now number two, I like to use parables, which is basically the exact same way of saying you tell stories that have some meaning at the end that people can associate with, a lesson that can be learned. So parables are a great way for people to remember the story, remember the reason why it’s important to do what you’re saying. For me, I tell them about a plato plomo which is a silver or lead deadline.

parables vs fables

Basically it gets them to set their date immediately ahead of time, start taking action right away, and I just put that into context with by your deadline you’re either going to consider it a success or lead (silver or lead). And if you do not make your deadline, whatever you need, then it’s basically your dream is dead, you can count it like that. Now, a lot of people, they take that of either my dream is going to die or it’s going to live and it’s going to produce a lot of money. And they produce the latter, they make it successful, they make it work. So telling parables and stories of why certain people should follow you do certain things is a really great way to get them interactive and involved.

character-flaws-quote

Number three, character flaws. When it comes to character, do not be perfect. No one likes a perfect person, no one wants to follow a perfect person. If you are perfect, no matter what industry you’re in, it’s just going to end up causing more issues down the line. For example, my character flaw – I’m not smart, I’m a college dropout, I’ve had a few businesses that were six figures before and they failed. But I got back up, dusted myself off and restarted.  I discovered email marketing and the sales funnel and now I have built a six and seven figure empire with that.

So those are my character flaws, I’m not perfect, I have failed before too. Every successful person has first failed in some regard, but by learning from others, we can fail less.  In fact just follow me and you can skip all of those mistakes that I have worked so hard to overcome.

be-polarizing-george-carlin-quote

Number four, polarity. When it comes to polarity, polarity means you want to make people choose a side. If you say, “Are you a leader or a follower?”, “are you a critical thinker or do what you’re told?”, “do you take action right away or are you a procrastinator?” and nowadays even asking people “are you male or female” can be polarizing. These are all polarizing questions because they are immediately placing someone in a box and immediately making them chose a side. And the beautiful thing is you want them to chose a side. You don’t want someone to be a wishy-washy in the middle. The more that you polarize, the more that someone either says yes or no to you, the more that you are creating a hyper-buyer, someone who is going to religiously follow you. So polarizing someone is the best way to make sure that you create a loyal following & make more money.

Now, to clarify, I’m not saying go out and say terrible things, like “this specific group of people have no right to do so and so“, or stating that things are strictly wrong or right; no. You need to have a specific reason you’re polarizing. If you’re using the “us vs. them” inception method – you need to know exactly what you’re against and why.

Think Tom & Jerry, Willie Coyote & The Road Runner or Tweety Bird and the Pussy Cat – they all had ONE enemy.

who is your enemy

Who is your ONE enemy?

It could be an organization, an occupation, an industry, the government, ect.  Personally, I’ve never even made my political stance openly available, and honestly, politics are a little silly. But there are three arenas that I don’t recommend “attacking” – those are: religion, politics, race (and I would also add gender to the list).  If you avoid making those your direct enemies you’ll keep yourself out of hot water. If you do happen to find yourself in an industry that’s going directly against any one of those arenas – just be careful how you’re positioning your opinions. At no time do you ever want your comments to come across as a hate-crime.

Again, polarize in some very unique ways. For example, one way that I polarize is I say, “If you signed up just for something for free from me, get off my list and unsubscribe right now.” A lot of people unsubscribe in that email. But who are the people who unsubscribe? The people who aren’t going to buy anything. So, I’m immediately polarizing people. And then people instinctively by not unsubscribing have made a decision that says, “Yes, I will buy from you in the future.” So that’s why you polarize.

house-of-cards-leadership

Moving on to number two which is the identity. There are four types of identities you can choose from. I am going to start off with number one, the leader. It just simply means that you are at the forefront, you’re someone to follow, you’re a social engagement or a thought leader in your industry. A lot of people wish that they can be this, but it is really hard to do. At the end of the day it’s kind of already being successful and now you’re just creating your character behind your success and telling your story of how successful you are. So number one doesn’t happen a lot, but if you are truly an expert and you have already had all the success, use that, you’re the leader.

number one mountain climber

Otherwise I like to go with number two, the adventurer/crusader. It simply means that you are trying out new things, you’re the person who is willing to go different places, maybe even travel around the world. Your product doesn’t have to do with traveling around the world, but just the fact that you are doing that, that you’re the crusader, you’re out there and enjoying life, people will want to emulate and follow you. So if you’re a traveler, an adventurer, a crusader, report on simple things like that and create that to be your identity.

the reporter identity type

Otherwise you can go on to be the reporter/ evangelist. This is a very easy thing for people who have no talent, no skill, nothing about the industry that they know, you go through, and this is called the Oprah formula. All you do is you’re interviewing people nonstop, great, huge industry leaders and when you do that, you’re going to naturally be seen with them. So you’re going to be understood as being an industry leader too simply because you interviewed these people and are beside them. So again, it’s simply being successful by association.

Russell Brunson Tony Robbins

Number four, this is my favorite, this is the one I always use because it’s me. I’m the reluctant hero. It took me 10 years to come out and be public about how I’ve made my six figure empires, but now here I am. I’m a little reluctant about it. Everything that I have done I’m not really too often willing to share with people, so when I do share it this is a one-time come once, come all while you can get it sort of thing.

ATP-The-Sales-Funnel-Specialist-With-Russell-Brunson-637x320

So the reluctant hero kind of places you back. Again, you’re not an expert, you’re just simply someone who has seen some issues within whatever your industry or service or product is, address those and simply say, “Hey, I didn’t want to be the hero who made this really great product that solved this one solution, but I had to be because no one else was. So I’m the reluctant hero because I did that for you.” And then you just position yourself with, again, “I didn’t want to do this but I did it because I knew that you and I both needed it. It wasn’t just a solution for you; it was for me first. And then I came forward and I built it for everyone else because I saw success with me, and it wasn’t just me but it was also my friends and these people over here, and now I’m opening it up to the public.” So that’s one of your identities for the reluctant hero.

The final thing is your story line. Now when it comes to the story line, you want to use all six of these things:

  • Loss and Redemption
  • Us vs. Them
  • Before and After
  • Amazing Discoveries
  • Secret telling
  • Third person testimonial – which is two thumbs up. That is the best by the way.

Now, I’m just going to go through them. When it comes to loss versus redemption, all it’s simply going to be is… I tell all of these six basic story lines inside of my Soap Opera Sequence. And my loss versus redemption is I had a six figure business, I had a scholarship, I was enrolled in college and then I flunked out, had to become a dropout, parents disowned me. I went from having money in the bank to having basically none, less than $30. I had a six figure business; I lost it overnight because my account was suspended. So there is my loss. And then my redemption was I built it back up and I got something new.

And through that building back up I used the us versus them scenario which is ‘us’, the people who are working online to build our email empire who relate with me. Because I’m not a guru; I’m just an average person like you. And I am showing, “Look, it’s us. This is how we can do it together.” Because versus ‘them’, the gurus, that’s who I place as my person to throw rocks at, versus them, you’re never going to do it. You’re always going to be spending money, spending thousands of dollars on coaching, products and seminars and courses. Or you can just spend time with me, and that’s it; it’s us versus them.

 

So then I go before and after. And all this simply is, is before you got my course you were like this struggling, and then after you got it, you were like this and look at all the success that you had, and you got these many emails to sign up to your list. So before versus after, it’s just a preview shot of what someone was like before coming into contact with you, and then what happened after. Which is again, another third person testimonial, it’s another way of placing that. But the third person testimonial is purely just an email dedicated towards, you know, “Zach is so great, he did this for me, he built my funnel, he got my traffic solution set up and six months later I have a six figure empire.”

 

Number four, you can do amazing discovery. “Hey guys, I found something really amazing, this is something I just discover today and we had to share it with you.” And then… tell them about whatever you want. It doesn’t have to be an amazing discovery and it doesn’t have to be groundbreaking or new, it just has to be amazing for them and really it just has to be decent enough that it will intrigue them.

 

Number five is secret telling. When it comes to secret telling, this is a really good one. Number one, people always think that people are holding secrets back from them. So just simply enlarge or expand on that idea and simply say, “Yeah, you’re right, so and so is holding a secret back from you. Here is what it is and here is how you can use it to your advantage.”

 

So through all of that, these three ideas that I covered – the elements, the identity and the story lines – you can create your own attractive character and be very well on your way to incepting yourself inside of people’s ideas and mind when they think of success and who to go to and ask what to do to create their success also. I hope that helps. I’ve been Zach Miller. You guys enjoy the rest of your evening. Bye, bye.