Ruthless NOT Heartless – Why Being Ruthless is Good


You’re now asking yourself..

..if you’ve been following my email..


Remember, the definition of ruthless..

ruth·less: having or showing no pity or compassion for others..

So how does this help you in business?

The Breakdown

Actually, science has figured that out for you: the answer is you should trust everybody until somebody gives you a reason not to.

Let me explain how science came to that conclusion:

Game theory is the study of strategic decision making.
In a nutshell, it studies those situations where the outcome of a decision depends on the decision of other gameplayers. A classical example is that of the Prisoner’s dilemma.

Now, scientists have played games with players interacting sequentially and repeatedly with multiple other players, e.g. the iterated prisoner’s dilemma game, where a player needs to make strategic decisions upon every interaction with another player. Previous decisions are remembered by all players, so reputations can be built up. Tournaments with this game have been played with scientists using and testing different strategies.

The most successful strategy ever is Tit for tat:
(from Wikipedia:)



The most important condition is that the strategy must be “nice”, that is, it will not defect before its opponent does (this is sometimes referred to as an “optimistic” algorithm). Almost all of the top-scoring strategies were nice; therefore, a purely selfish strategy will not “cheat” on its opponent, for purely self-interested reasons first.


However, Axelrod contended, the successful strategy must not be a blind optimist. It must sometimes retaliate. An example of a non-retaliating strategy is Always Cooperate. This is a very bad choice, as “nasty” strategies will ruthlessly exploit such players.


Successful strategies must also be forgiving. Though players will retaliate, they will once again fall back to cooperating if the opponent does not continue to defect. This stops long runs of revenge and counter-revenge, maximizing points.


The last quality is being non-envious, that is not striving to score more than the opponent.


Translated to social life:


  1. Be nice
    Always trust people, even if you don’t know them well
    Be open
  2. Retaliate
    Retaliate ruthlessly once you realize your trust is abused
  3. Forgive
    Don’t hold grudges.
    When the other admits his/her mistake and doesn’t take things
    further, you should be easy to forgive
  4. Don’t be envious
    Don’t try to have success at the expense of others.
    Don’t strive just to be better than your opponent, have and follow your own standards.


So the answer to your question is definitely: the best strategy is to trust everybody until you know they don’t deserve your trust.

When your trust is abused, it will hurt for a while, but you’ll get over it.
The positives of this strategy, the trust and friendship of those people you have been open to, are much bigger than the negative of getting hurt every once in a while.


Ever since I found out about these principles, I have consciously put them in practice in my life..


I am convinced it makes a difference..


You should try it yourself..


I’ve actually put my neck out on the line for some industry leaders.. and some don’t come through [so I know to never work with them] and others.. have created life-long friendships that will make ME & THEM millions together..


That’s what this principle has helped in regards to business..


So, I tell you this..



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Posted on March 11, 2017 in Email Expansion

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Zach Miller

About the Author

Hi, my name is Zach. I want to welcome you to my marketing laboratory. Yeah I know, it kinda looks like a blog, but there’s a reason for that. So you’ve heard a little bit about me (hopefully all good), and you want to learn why I’m ‘the guy to follow’. And I don’t blame ya, I don’t follow a man till I know where he’s headin’ too. So, who am I to tell you all these marketing marvels & secrets? Well, let me tell you I’m no genius – I’m actually a college drop out! But even with sub-par collegiate skills, I've made myself and others millions online.

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