5 Ways to Use a Sales Funnel to Build Your Network Marketing Business

Hey guys! Zach Miller here. Today I’m going to teach you five ways you can use a sales funnel to build your network marketing business. So maybe you’re not seeing the results from network that others are raving about, right? Well, let me explain what you might be doing wrong. I’ll also cover how you can use a sales funnel to build your networking business.

The Network Marketing Business Cliche’

If you’ve watched any network marketing videos online it probably went something like this. Some guy or gal explaining they have a great opportunity. Then you see the video that show off their awesome lifestyle and how they’re making the seven figure salaries, right? That’s usually not what comes with it, but I get it you’re eager and you want to earn a seven figure salary too.

What Happens to Most Network Marketing Businesses

So you start your own network marketing business.  After some time you realize that you’re just not seeing the money rolling in like everyone said. Don’t worry, you’re not the only one. The problem is the tactic.

Outdated Network Marketing Business Methods

The real root of problem is, that the tactics that you have probably heard are well outdated and far too basic. So it’s time that you step into the present and start using digital marketing and the sales funnels to reach your target audience. Before I move on I just want to show you how you can use a sales funnel to build your network marketing business. And I’m going to cover a few of the old school methods that you shouldn’t be doing anymore.

I think you’ll be surprised if you haven’t been told to follow at least one of these outdated methods in the past year. Some of these are probably why you’re watching this very video right now. Things like trying to recruit all your friends and family to join your new network. But then you’re left wondering what to do once you’ve exhausted that list. Then there’s also the embarrassment of rejection and failure.

5 Reliable Ways to Leverage Your Network Marketing Business

#1 – Network Marketing isn’t for everyone!

Network marketing can be like the classic ‘throw it on the wall and see if it sticks method.’  Especially, if you’ve been told to try and recruit anyone and everyone. By those standards, of course it’s not going to work. You’ll get some recruits, but not nearly as many as if you were using a strategy.  By using a sales funnel, you’ll be able to leverage your entire network marketing business.

Without having a strategy for leverage – you’re wasting time & energy

Without it, you’ll be wasting a lot of time on contacts that have a very low chance of signing up. Instead, you could be spending more time on qualified customers or expanding your business. When you watch many of the Network Marketing videos on YouTube, they’ll advise you to just get out and put yourself in front of people. Wrong! That’s another huge time waster. Really Zach, why? Because, you’re not an employee of your business – you’re the owner!

That means, you need to work on growing your business – not working in it! To do that, means you need to find a streamlined way to leverage everything you’re doing in your networking business. This can all be done with the help of a properly structured sales funnel.

Sales Funnels Can Do More Than Generate Leads for Network Marketing Businesses

Again, the idea is that you’re incorporating all the aspects of your business into your sales funnel. Not just gathering leads. I’m sure another lie you’ve heard at one point or another, is doing home meetings. Yeah, that’s a great method if you have a ton of friends in your neighborhood. But in this day in age, that’s such an outdated method. I mean you’re going to be working super hard doing home meetings with very low conversion rates and virtually no way to leverage it.

That also goes for handing out flyers at your local market, attending lunch-ins, and high-priced network marketing events. You’re just going to waste a lot of time energy and money doing all of this. There’s a better way!

There are so many more efficient ways to get network recruits!

In fact, you can actually recruit more people and make more money using online methods with a sales funnel. Instead of home parties, events and lunches. That means utilizing landing pages, email marketing, social media, paid traffic and all those things I’m going to move into right now.

So first and foremost, you need to start with finding an interest, alright? The first stage of a sales funnel is to find prospects. Now this doesn’t mean that you need to even go out of the house or hand out flyers. You can call people’s homes just from the comfort of your own living room. Everything’s digital now.

Social Media Is the New Network Marketing Business Event

So the first method I use is social media. One of the best places to look for online prospects is different social media networks. I like to use Facebook personally and it takes all the guesswork out of it. Plus I’m not exhausting my friends and family lists. And instead I’m moving on and sending direct messages to all of these people friends of friends, not strangers. I don’t even send to people within the first circle of people that know me see personally.

That’s a list that you don’t want to exhaust right away. Especially, if you’ve already exhausted your friends and family list.  Otherwise the messages will be sent into their other inbox and no one ever sees these things. So what you need to do is, start sending messages to friends of friends. It’ll help you getting those types of manual prospecting inside at that level.

#2 – Utilize paid traffic in your network marketing business

Another way to find network marketing prospects is with paid traffic. Usually Facebook ads, Google Ad Words or even remarketing such as retargeter or solo ads where people send out e-mails on your behalf to their audience. Once you’re able to target your demographic, you can better find who these people are. And where they’re at and the types of ads that will best suit them. When utilizing a paid ad to advertise to its fullest potential, you want to make sure that you create a strong offer.

Targeting the right audience is crucial or else it’s going to be a waste of time and energy. So you can bring those two parts of the advertising direction together when you have a sales funnel. It allows you to put yourself in front of people who want to buy what you’re selling over and over again. Otherwise what’s the point of selling a great opportunity or product if you’re not giving it to people who want it, right?

#3 – Create a Landing Page for Your Network Marketing Business

The other thing that you can do is setup a landing page. Even if you found thousands of prospects, you haven’t captured their email address yet. You’re wasting a lot of energy just to recruit them and add them to your contact list. In order to capture their email addresses, you’re going to need to build a compelling and conversion optimized landing page.

The landing page needs to be optimized for that specific message that they want to hear. What’s your big promise? That promise is the reason they’re opting in. It’s also important that your landing page is completely relevant to your paid ads or social media messages. So remember congruency is the key.

Urgency is what makes them want to sign up right now. So give them a reason sign up now.  It could be that you’re going to be removing this page or taking the offer down or it’s limited to a certain number of people, ect. Whatever it is, urgency will get them to sign up even more.

#4 – Make Sure You Have a Call-to-Action

A C.T.A. also known as a call-to-action. Having a C.T.A. on your landing page is a lot more important than you may realize. Actually it’s what directs the user to take the next step in their journey. See if they don’t know that they’re supposed to, people won’t do it. That’s kind of the trick to it. You need to tell people what to do, for them to do it. So if you haven’t been telling people what to do, that’s half of your battle.

#5 – Use E-mail marketing in Your Network Marketing Business

E-mail marketing is the best way that you can do everything in marketing. Why? Well, firstly, once someone opts in to your email list that’s your data now. You can reach out to them whenever you want. Providing that they don’t decide to unsubscribe. Which I teach you how to use what’s known as negative unsubscribes. Phrasing such as “if you don’t want to make any money online unsubscribe.” or “if you don’t care about losing weight unsubscribe” or “if you don’t care about the reason that you signed up unsubscribe.” Those will reduce unsubscribe rates.

Now once you have the emails, you can email them daily and I suggest you do. Because that’s how you make the most money. Once you have their e-mail addresses you can start using different services to send them success stories, F.A.Q., starter packs or just a daily broadcast about what’s going on in your life. Or help them answer questions about how they can benefit from establishing a Network marketing business.

For maximum success, follow this crucial email marketing rule:

An important rule with email marketing is to segment your contact list. Once people start responding or they sign up to become an actual network marketer under you, you need to segment them to make sure that they get separate messages specific to who they are and the action that they’ve just taken. This message is targeted to each specific person how they came to become a prospect on your list. By doing this, not only will you have higher quality prospects, you’ll also stay relevant and build a stronger relationship with your readers.

Summary of our network marketing business tips:

So again, you’re just moving in with the times by taking these five steps. They all have one thing in common and that’s digital marketing. Once you start revamping how you find prospects, recruiting becomes more efficient. The more efficient you become, the more success you’ll have and thus the more money you’ll make.

Often people are afraid to dive in and start. It’s just a matter of them getting to know you and you putting your funnel in front of them using paid advertising, social media, ect.

What are your biggest struggles in your network marketing business?

Go ahead and type down in the comments below. I want to hear about it so that way we can help you and even create updates to this post with that being said I’m Zach Miller I wish you the best success bye, bye.

How to get more traffic and an endless sea of buyers

Hi! I’m Zach Miller. Today I’m going to be talking about how to get more traffic by tapping into the endless sea of buyers all around.  The only question is – where are you? I see a lot of people struggle with three main things in their online business: conversions, traffic and having a high enough cart value.

When it comes to traffic, let me tell you there is so much everywhere – it’s unbelievable! There’s eight billion people on this planet. I believe about five billion have access to the Internet nowadays. So with that being said, it’s not that there’s not enough traffic. It’s that you don’t know how to tap into that traffic. There’s a few million people that want to hear about the solutions you have. It’s only a matter of finding where those people are at. which is really in quite a number of places but where do they congregate.

What does congregating have to do with getting more traffic?

Now when I say the word congregate or even congregation what probably comes to mind? Something like a church or religious following or a network of group or group that gets together for one idea, right?  That’s exactly what your audience is like. They’re interested in sports, building their own house or just losing a few pounds over the summer.

Whatever it is there are forums, websites, Facebook groups all around that are talking about these things day in and day out. They’re just waiting to hear what you have to offer. All you have to do is set yourself down in front of these groups of people. But have you been able to do that yet? If not, here’s a few little tricks that I use to make sure that I’m successful whenever I launch a product.

How to Get More Traffic to Your Website or Sales Funnel

Step 1 – Get More Traffic by Researching Forums in Your Niche

See the very first thing I do is go out and find these forums and Facebook groups just by doing a Google search. Usually sometime like “niche keyword + forum.” Something that usually has to do with my niche or industry. People who are looking to make money online, lose weight, manage their finances, ect. Any of these things can be typed into Google with the word forum.

You can find Facebook groups even easier by going into Facebook and typing in your niche-related keyword/s and see what groups pop up. These people congregate together and are looking for the solution that you’re about to offer them. The only problem is you’re not there yet.

2 – Success Hack Competitors With ‘What Runs Where’

This endless sea of buyers is even easier to find when you just look at your direct competitors and I use a website called www.whatrunswhere.com and you can get a one dollar trial by visiting Zach- Miller.com/WRW and that will enable you to get a one dollar free trial and you can now spy on all of your competitors and where they place their ads what ads they’ve placed and even the age of those ads! It’s pretty awesome!

Now you may be asking why would I need to know the ad’s age Zach? Well here’s the reason is, the longer that an ad has been running – the more successful it’s been. See if you have a losing ad you’re not going to continue running it for three hundred or five hundred days. You’re probably going to cut that off after one to two weeks.

So when you find an ad within what runs where and your direct competitors advertising on website A F G and Z. Now you can go to those places instead of wasting your time on a bunch of other places. Instead you can go right to those websites.  Place similar ads talking about similar solutions and you’re going to get similar results.

Get More Traffic & Profits by Success Hacking!

This is what I like to call success hacking! It’s the way that I’ve built a lot of my business and my clients’ businesses. And I teach my students to use the same success hacking methods. It helps you instantly verify that the industry or niche you’re about to go into is viable for profits. If it is not, and you don’t find a lot of competitors, that means there’s probably not a lot of pie to be had. See it’s not that you need a large amount of the industry of a niche; it’s that you need to have an industry that has a lot of demand.

What if you owned just .01% of your industry?

Take for example the health industry which has six billion dollars a year that it is getting from health related sales. Now that’s amazing when you think about the need to only have .01% of that entire industry. You’d be making six hundred thousand dollars a year. Just by having the smallest portion, like a tenth of one percent of the industry.

What is success hacking in a nutshell?

Success Hacking is all about going where the competition is. Looking at their offers, copy, ads, ect. and finding if there’s a lot of demand for your product. Then begin asking these people in forums if they think your type of product would be a good idea. Being able to get this direct feedback makes sure that you’ll have an endless sea of buyers that’s rabid for your product.

To summarize, you can get more traffic to your site by:

  • Researching forums in your niche
  • Success hacking competitors
  • Using competitor spy tools like ‘What Runs Where’
  • Getting direct feedback from people in forums, facebook groups, ect.

Now with that, you can start envisioning the endless sea of buyers is all around you. The only question now is, will you be in front of them? or will your competition?  When you start thinking like that, the entire game of marketing takes a complete 180.  It instantly becomes easy again. Well with that being said I’m Zach Miller and I wish you the best of success bye, bye.

Paid Advertising vs. Free Traffic Methods

Paid Advertising vs. Free Traffic Methods

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Hey guys, it’s Zach here again today. So, I was getting a few questions on why I use paid advertising? Why are paid ads so popular?  Can you really bank on paid ads even if you’re just starting out?

I know you make think it seems too expensive, or seems like there’s a lot to it and a lot to lose…

But that’s pretty contradictory in fact, when it comes down to it you’re either going to be spending time or money and at the end of the day, there’s one and only one limited resource in this world and that’s time. Because at the end of the day you can utilize O.P.M. which is “Other People’s Money” and I teach you how to do that with our inner circle coaching but basically laid out, it’s simply taking investments and banking off of those investments and using them as frontend money in order to use paid ads.

Now, when we say paid advertising, that doesn’t mean that you have to be spending thousands or even tens of thousands of dollars to be successful, in fact it usually starts out with you spending anywhere from $50-$100 on a campaign to “test the waters” and get used to the paid method that you’re going to be using.

Now, with that being said, there are a lot of different paid advertising opportunities out there but we use: solo ads and Facebook ads the most. There are a few others that I talk about such as banner ads and retargeting etc. but whatever kind of paid ads you’ll be doing, you’re going to be starting that with what I call a ‘sample size’.

Now, a lot of these providers especially the smaller ones when it gets to Banner ads, and solos you know even certain pay-per-click campaigns those are going to be small budgets you know you’re going to spend $50-$100 going to see what you get and that’s why we want a front end offer because it needs to be a low price but a high value; which establishes authority. These are people who raise their hands and say “I know you now, I know what you’re offering and I trust you enough to give you my credit card here it is. I want that first item that you’re offering me.” And if you sell any up sells as one time offers or you know how to use an order form bump like I do for my free plus shipping, then you can obviously increase the average cart value which means you can now spend more money in those paid ads to acquire one individual customer.

For me some of my average cart values go somewhere between $25-$35 and of course the traffic really determines if it’s going to be on the low end of $25 or on that high end of $35. So, that’s the quality of traffic and that’s why I talk about traffic temperature and even more you’ll hear me say that not every click is the same. You know, if someone comes from a negative pre-frame and the article or whatever is saying you know: “Zach’s products weren’t what I expected, I didn’t like them, blah blah blah, I think he’s a bad guy whatever” it’s going to be a lot harder to sell that person versus an article or video that says “ hey Zach’s having a new product release go check it out!” When they click through to that link, what are the chances of that link that click being a buyer? Probably a lot more than the first pre-frame, right?

Exactly! So if that makes that makes sense then you understand that boy if I bought 100 clicks like that and I spend $100 for every click, I’m probably not going to make any profit and the average cart value is probably going to be $0. So you know that’s a terrible front end there. But at the same time once you do get a decent traffic you know my decent traffic starts and really picks up, and you get it up to $25 average cart value – from there you can spend $25 you know you’ll get one sale to get one person to raise their hand and say yes and from there, you’re leveraging everything.

So, do you have a clearer picture now of how Paid advertising is so much easier to leverage Vs organic traffic? That’s always the big debate. But you’re either investing time or money.  Money is always replenishing, time isn’t.

So, this right here, you know this is the one limited resource in this world. We only got maybe I mean depends on how they advance the age and slow down the oxidation process for our bodies (which is the only reason we die by the way). You got 100 years, but if they slowed down the oxidation process we could extend that to a couple of 100 years – maybe half a millennia, but the point is that you got that that’s it you can’t really have ‘infinity’. You can become a billionaire, you can have unlimited wealth in a sense but in order to get there you have to think like a billionaire which is: “I don’t have time to wait for this you know, I don’t have time to wait for my investment to double over next year. I need to make sure that my investment can double over in the next you know 3months- 30days” that’s what you’re looking at. So, with the paid route, it’s all about leverage.  You’re trying to really scale your business like I talked about earlier.

Let me just quickly draw this out. So this right here and you may even have something that I would consider free and here’s the price, here’s the value. With that being said, again as you go up this this debate right here maybe free you know sign up for something awesome and you know just give me your e-mail if you do a free plus shipping with a D.V.D. or something else that will compliment the front end which I love to do these two with your friend. You know a little slow for some reason and when that ends up happening again those are people who have raised their hand and the entire idea of your friend right here, is just to break even. All you’re trying to do is break even. That’s the whole goal, and if you can do that, then you have the leverage.    I mean a lot of my students, and I’m so proud to say this, they kick my ass in what I teach them, they take their amazing ideas, implement them, and their ideas are probably more amazing than mine and that’s the beauty! I’m just giving you guys the tools and teaching you the frame work to take your ideas and make it even more amazing than this. I’m just teaching people how take their ideas and just expand on it.

$25-$35 that’s what the front end does, so I can pay $25 to get a customer and that front-end funnel is going to break me even. So, I can pay $100 for a 100clicks, my free plus shipping has about 8% conversion rate. When I do all my follow ups sequences right I get a 3-4% conversion rate. When you follow up with these people through a connection sequence, obviously that increases up to that 8% that we talk about, but the point is, right from the get go, you buy – you get clicks, that’s what paid does.

Paid means you get instant clicks. Organic means you are going to waiting days, months, years, God knows how long.

Well, paid is like this, paid can come here and just go very millennially, you have Time Vs Money whatever that is; that’s what Pid advertise is, you can work out the scalability and it goes on and on and on, that’s why we want to use paid. And we start out small $50-$100 if something didn’t work; we miss the least half of our money back on the front end that’s a pretty good traffic source to say the least. You know that’s decent enough to keep continuing keep split testing you know you maybe you make a separate funnel just for that traffic for that traffic source because they may think a different way because they’re coming from this specific area you know they come from an economics magazine and they’re learning about business, the way that I like to talk to you is by using my 100clicks a day calculator because that’s a numbers game, you know they love that in Economics. So, you know then all of a sudden my average current value can go up to $35-$40 because I’m split testing that one thing. And now again, that creates that leverage ability that’s Time versus Money you can easily boom boom boom boom just you can if you get that little small sample size to work, then you can go like that and expand extremely quick. Now, with organic it’s the other way it’s going to start out very slow you know I’m sorry I should relate this the other way for Money versus Time for this it’s going to take a lot of time and then the money’s going to come off like that and it’s really great because you can have you can get way more ROI from organic way more ROI than you can from paid but the time that it takes sometimes just unworthy of such a cause.

So, that’s what paid versus organic I always go with paid talk about pay because all you’re trying to do when you get this kind of bigger picture, all I want to give you guys every time is a bigger picture a little bigger picture you don’t need to understand the details that’s what you hire people for, that’s how you become a millionaire or even billionaire, because you hire people to have the expertise and then you just understand the big picture and the better you understand the big picture, the more you can go “this isn’t right”, “this needs to change”, “we’re not thinking correctly here so something’s wrong” and the fact that you can identify that something’s wrong that allows you to instantly become aware and becoming self-aware is the quickest way to grow. And action of course is something that comes behind awareness so now that you’re aware that Paid is much more powerful than organic why it is that awareness needs to come into the fruition of action and that’s what I want you guys to do, is take action go on understand how to build front end if you don’t have it already. Oh my goodness I should have this. I have here around here somewhere… Anyways if you don’t have it yet, get my book – ‘Sales Funnel Secrets’ again it’s going to teach you all of this how to build your front end, middle and back end. Of course I go into much more detail into what it takes to build a front end, I can cover right here in 300pages but what it takes to build it backend, and the middle I do need probably a few dozen more hours I’m sure you guys understand that to really understand how you get it to convert so well. But you build your front-end funnel to break even and now all of a sudden you have a huge giant buyers list because you’re getting $1 in $1 out and now with 500-1000 buyers the very next product you introduce whatever it is whether it’s a $10 product probably should be a $50 product little bit more reasonable or a thousand dollar product because these people know you like you can trust you and now the people who are ready to take that next step with you are going to. It’s a lot easier to convert 20people out of 1000 or even out of 100,000 again that’s just a 2% conversion rate for a thousand dollar product right.

But in order to make and that what they’ll end up equally is twenty three and that’s a that’s a heck of a payday guys right now just from introducing one product having one weapon are doing one mid ticket and now when you introduce your backend I’m telling you can 2X. to 3X. And that’s where the back end is for so again those are great paydays to have.

And now if you try to do these say and I explain why again you can price it better you should price higher but if you had say $100 product now all of a sudden you know you have to close out of a thousand, 200people to make the same amount of money do you see why this isn’t adding up properly for you how this can be a lot of time and effort spent without really what you expected to get back because you have to convert 10times as many people you know and one hundred dollars product is still going to take a bit of effort bit of sales copy and you’re not going to convert 20% of your people on your next product even if they are buyers because at the end of the day that 20% of people are going to you know you’ve got to get at least probably 50% of those buyers to your sales page interested understanding etc up so when you offer him the next thing that’s a little bit higher priced even $500 you can probably still get 40 of those people convert That’s 4% you know that’s not many of your buyers so when you do everything keep it within reason to believe that you know if I got 1-2-3-4 which you should aim for on a front end you know if you’re doing like a $97 product you should probably aim between 1%-3% conversion rate. But if you’re doing a free shipping you should name between 4%-8% you know so it all varies but when you go and hire just play it safe you know you can go boy you know now that I’ve broken even, I’ve paid, I’ve gotten these thousand people within a single month, because it’s easy and free to do right you know dollar in dollar out all I have is a huge buyer’s list, that’s what’s free that’s what’s valuable and now I offer those thousand buyers my next thing and this.

Month 20 out of those thousand are going to by next month another 20 are going to buy because they’re going to be at that step where they’re ready to take the next you know step up with you in your value added. So, you know on top of that I’ve got another thousand people to my buyers list you know them what’s going to happen I’m probably going to convert 20 from the previous month and twenty from this month and that’s going to make me $40,000 the next month and you can keep growing like that and that’s how that goes so again growth is extremely leverageable Well as you can understand to see in these silly little numbers here and there that paid again, it gives you this type of growth where you’re able to come in renewable to understand hey this is able to leverage right from the get go.

There’s no waiting, there’s no setbacks, there’s no nothing so long as your poll works as long as it’s up and running and you start having something where you’re breaking even after the front end or at least 50% I keep continuing I keep split testing until I can raise it up more and more because 54% from the get go from a cold never tested never done anything that’s a great stance to begin with and then you can split tests with that traffic more and that’s going to allow you to break even you go on you build more and it’s just it’s so easy to do. So, I hope that really helps you guys understand how to be actionable and aware on your advertising and getting traffic. So, with that being said, I hope you guys enjoyed it learn a little bit, tune in every day, I’m going to be teaching a lot more, bye bye.

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