Hey guys! Zach Miller here. Today I’m going to teach you five ways you can use a sales funnel to build your network marketing business. So maybe you’re not seeing the results from network that others are raving about, right? Well, let me explain what you might be doing wrong. I’ll also cover how you can use a sales funnel to build your networking business.
The Network Marketing Business Cliche’
If you’ve watched any network marketing videos online it probably went something like this. Some guy or gal explaining they have a great opportunity. Then you see the video that show off their awesome lifestyle and how they’re making the seven figure salaries, right? That’s usually not what comes with it, but I get it you’re eager and you want to earn a seven figure salary too.
What Happens to Most Network Marketing Businesses
So you start your own network marketing business. After some time you realize that you’re just not seeing the money rolling in like everyone said. Don’t worry, you’re not the only one. The problem is the tactic.
Outdated Network Marketing Business Methods
The real root of problem is, that the tactics that you have probably heard are well outdated and far too basic. So it’s time that you step into the present and start using digital marketing and the sales funnels to reach your target audience. Before I move on I just want to show you how you can use a sales funnel to build your network marketing business. And I’m going to cover a few of the old school methods that you shouldn’t be doing anymore.
I think you’ll be surprised if you haven’t been told to follow at least one of these outdated methods in the past year. Some of these are probably why you’re watching this very video right now. Things like trying to recruit all your friends and family to join your new network. But then you’re left wondering what to do once you’ve exhausted that list. Then there’s also the embarrassment of rejection and failure.
5 Reliable Ways to Leverage Your Network Marketing Business
#1 – Network Marketing isn’t for everyone!
Network marketing can be like the classic ‘throw it on the wall and see if it sticks method.’ Especially, if you’ve been told to try and recruit anyone and everyone. By those standards, of course it’s not going to work. You’ll get some recruits, but not nearly as many as if you were using a strategy. By using a sales funnel, you’ll be able to leverage your entire network marketing business.
Without having a strategy for leverage – you’re wasting time & energy
Without it, you’ll be wasting a lot of time on contacts that have a very low chance of signing up. Instead, you could be spending more time on qualified customers or expanding your business. When you watch many of the Network Marketing videos on YouTube, they’ll advise you to just get out and put yourself in front of people. Wrong! That’s another huge time waster. Really Zach, why? Because, you’re not an employee of your business – you’re the owner!
That means, you need to work on growing your business – not working in it! To do that, means you need to find a streamlined way to leverage everything you’re doing in your networking business. This can all be done with the help of a properly structured sales funnel.
Sales Funnels Can Do More Than Generate Leads for Network Marketing Businesses
Again, the idea is that you’re incorporating all the aspects of your business into your sales funnel. Not just gathering leads. I’m sure another lie you’ve heard at one point or another, is doing home meetings. Yeah, that’s a great method if you have a ton of friends in your neighborhood. But in this day in age, that’s such an outdated method. I mean you’re going to be working super hard doing home meetings with very low conversion rates and virtually no way to leverage it.
That also goes for handing out flyers at your local market, attending lunch-ins, and high-priced network marketing events. You’re just going to waste a lot of time energy and money doing all of this. There’s a better way!
There are so many more efficient ways to get network recruits!
In fact, you can actually recruit more people and make more money using online methods with a sales funnel. Instead of home parties, events and lunches. That means utilizing landing pages, email marketing, social media, paid traffic and all those things I’m going to move into right now.
So first and foremost, you need to start with finding an interest, alright? The first stage of a sales funnel is to find prospects. Now this doesn’t mean that you need to even go out of the house or hand out flyers. You can call people’s homes just from the comfort of your own living room. Everything’s digital now.
Social Media Is the New Network Marketing Business Event
So the first method I use is social media. One of the best places to look for online prospects is different social media networks. I like to use Facebook personally and it takes all the guesswork out of it. Plus I’m not exhausting my friends and family lists. And instead I’m moving on and sending direct messages to all of these people friends of friends, not strangers. I don’t even send to people within the first circle of people that know me see personally.
That’s a list that you don’t want to exhaust right away. Especially, if you’ve already exhausted your friends and family list. Otherwise the messages will be sent into their other inbox and no one ever sees these things. So what you need to do is, start sending messages to friends of friends. It’ll help you getting those types of manual prospecting inside at that level.
#2 – Utilize paid traffic in your network marketing business
Another way to find network marketing prospects is with paid traffic. Usually Facebook ads, Google Ad Words or even remarketing such as retargeter or solo ads where people send out e-mails on your behalf to their audience. Once you’re able to target your demographic, you can better find who these people are. And where they’re at and the types of ads that will best suit them. When utilizing a paid ad to advertise to its fullest potential, you want to make sure that you create a strong offer.
Targeting the right audience is crucial or else it’s going to be a waste of time and energy. So you can bring those two parts of the advertising direction together when you have a sales funnel. It allows you to put yourself in front of people who want to buy what you’re selling over and over again. Otherwise what’s the point of selling a great opportunity or product if you’re not giving it to people who want it, right?
#3 – Create a Landing Page for Your Network Marketing Business
The other thing that you can do is setup a landing page. Even if you found thousands of prospects, you haven’t captured their email address yet. You’re wasting a lot of energy just to recruit them and add them to your contact list. In order to capture their email addresses, you’re going to need to build a compelling and conversion optimized landing page.
The landing page needs to be optimized for that specific message that they want to hear. What’s your big promise? That promise is the reason they’re opting in. It’s also important that your landing page is completely relevant to your paid ads or social media messages. So remember congruency is the key.
Urgency is what makes them want to sign up right now. So give them a reason sign up now. It could be that you’re going to be removing this page or taking the offer down or it’s limited to a certain number of people, ect. Whatever it is, urgency will get them to sign up even more.
#4 – Make Sure You Have a Call-to-Action
A C.T.A. also known as a call-to-action. Having a C.T.A. on your landing page is a lot more important than you may realize. Actually it’s what directs the user to take the next step in their journey. See if they don’t know that they’re supposed to, people won’t do it. That’s kind of the trick to it. You need to tell people what to do, for them to do it. So if you haven’t been telling people what to do, that’s half of your battle.
#5 – Use E-mail marketing in Your Network Marketing Business
E-mail marketing is the best way that you can do everything in marketing. Why? Well, firstly, once someone opts in to your email list that’s your data now. You can reach out to them whenever you want. Providing that they don’t decide to unsubscribe. Which I teach you how to use what’s known as negative unsubscribes. Phrasing such as “if you don’t want to make any money online unsubscribe.” or “if you don’t care about losing weight unsubscribe” or “if you don’t care about the reason that you signed up unsubscribe.” Those will reduce unsubscribe rates.
Now once you have the emails, you can email them daily and I suggest you do. Because that’s how you make the most money. Once you have their e-mail addresses you can start using different services to send them success stories, F.A.Q., starter packs or just a daily broadcast about what’s going on in your life. Or help them answer questions about how they can benefit from establishing a Network marketing business.
For maximum success, follow this crucial email marketing rule:
An important rule with email marketing is to segment your contact list. Once people start responding or they sign up to become an actual network marketer under you, you need to segment them to make sure that they get separate messages specific to who they are and the action that they’ve just taken. This message is targeted to each specific person how they came to become a prospect on your list. By doing this, not only will you have higher quality prospects, you’ll also stay relevant and build a stronger relationship with your readers.
Summary of our network marketing business tips:
So again, you’re just moving in with the times by taking these five steps. They all have one thing in common and that’s digital marketing. Once you start revamping how you find prospects, recruiting becomes more efficient. The more efficient you become, the more success you’ll have and thus the more money you’ll make.
Often people are afraid to dive in and start. It’s just a matter of them getting to know you and you putting your funnel in front of them using paid advertising, social media, ect.
What are your biggest struggles in your network marketing business?
Go ahead and type down in the comments below. I want to hear about it so that way we can help you and even create updates to this post with that being said I’m Zach Miller I wish you the best success bye, bye.