Hi! I’m Zach Miller. Today I’m going to be talking about underdog ideas. You’re an expert – you just don’t even know it yet. I think that’s truly a powerful statement! We all need to absorb that inside our very being. Because through osmosis our expertise naturally shine out of us and people want to be around us. But only when we recognize our own expertise; do these expertise truly take form and shine through into other people’s lives.
You’re an Expert!
Now what do I mean by having your own expertise and not knowing it? Well, we all have things that we do in our day to day life that we take for granted. Unfortunately, that’s just one of the side effects of being inside the monotony of your own life. See you may not realize it but there are things you do in your day to day life. There are lots of things that people pay money to learn. Like knowing how to eat properly, how to be a vegan, knowing how to drive a sixteen wheeler. Or how to lose weight, gain muscle, or other things that you’ve taken a lot of time to learn.
You’ve forgotten how to utilize your expertise
But unwittingly you’ve forgotten to learn to take advantage of your knowledge. And now other people don’t have advantage of that. You can do yourself and others a service or dis-service by what you do inside your head day to day. What you do may seem mundane. But to others it’s absolutely brilliant. That is the expertise that we’re looking to yield from your mind and put onto a certain form of media.
There is something that you can offer to the world. Whether it be in print, video, audio or anything else. Your expertise are waiting to be shared! It’s all a matter of how you go about presenting it. Inside my book, “Sales Funnel Secrets” I show you how to take your expertise and how to show it off in the online world. Giving yourself a platform to be able to speak from. Reaching audiences of tens even millions of followers who are eager and ready to hear your message.
There’s a Community Waiting – You’re an expert they’ve been waiting for!
With the planet of eight billion people and growing, there’s definitely going to be a few million people that are ready to hear your message. People who are ready to reach out and want to learn how you did what you did. Even if it’s something as simple as learning how to cook.
Even simple skills are valuable!
I guarantee you that within the U.S. alone there’s over one hundred thousand college students that do not know how to cook anything outside of a package of ramen noodles. So that can be an absolute breathtaking experience to be able to learn how to cook inexpensive and healthy meals. Recipes that give you lots of energy and make you ready for each day inside of the busy world of a college and especially collegiate athlete.
You’re an Expert Because The Riches is in the Niches
Everything that can be niche, can be sold. Everything that can be written, can be sold. It doesn’t have to seem like it’s an expertise. If you’ve taken time and you take it for granted and other people would like to hear it. It can be sold.
All of these things are waiting inside my book “Sales Funnel Secrets.” This book is completely free. All I ask is that you pay the shipping so we can ship it off to you anywhere in the world. And get it to you as quickly as possible. You can get that book by visiting www.Zach-Miller.com/book So you can take advantage of the decade of knowledge and wisdom that I’ve put inside of this three hundred plus page book.
You’re an Expert – Don’t Let Old Stinkin’ Thinkin’ Hold You Back!
Now again like I said, these seem to be underdog ideas, people don’t think that they can sell their own expertise. That’s just what they’ve come to believe inside of their own mind. But I and so many others are living proof that we each have valuable expertise. What you know is actually valuable to people that you speak to on the World Wide Web.
Will you take your expertise for granted or will you leverage for cash?
You may take all of these things for granted right now. But it’s magic when you present these ideas to a hungry audience or congregation, that’s looking for these types of ideas. You shine. And that’s what people want. They want your expertise, no matter how simplistic it may seem (to you.) There’s a message. There’s a path that you can give that was never thought about by a group of people. People who are looking for the exact secrets that you hold inside your mind.
Find out What You’re an Expert In!
So with that being said. I wish you the best of success in finding what your expertise are. So that you can put them inside of a book or a video. Or even speak about them through audio. Whatever it is, go and write it down, make it a reality. I guarantee it’s going to eventually become the life you love to live. Sharing your expertise as an entrepreneur. With that being said, I wish you the best of success I’m Zach Miller Bye, bye.
Zach Miller: Hi, everyone! Zach Miller here again. Today I have a very special interview. I’ve been able to get a hold of Alex Genadinik and he is from problemio.com.
If you guys don’t know who Alex is. He is a top-selling Udemy coach, with over a hundred thousand students! He’s a best-selling author on Amazon. He has over a dozen publications on there.
He is a business and marketing coach with thousands of students and more than four thousand five star reviews detailing his expertise. He’s flat-out one of the top guys online right now. So whether you know nothing about marketing or you know everything, this is the brain that you want to pick. So guys I’m happy to introduce Alex Genadinik. How you doing Alex?
Alex Genadinik: I’m doing great, Zach, thank you for inviting me it’s a pleasure.
Alex Genadinik’s Area of Expertise
Zach Miller: Awesome. So diving right in. I know a lot of people in my audience are just starting off, some are at that intermediate stage. For that portion of the audience that doesn’t know what you do. Why don’t you just explain a little bit to them about what you teach and your expertise…
Alex Genadinik: Right. So, I spend a lot of time online. Because of that, I have few areas of expertise. I’ve dabbled in mobile apps, and I have some mobile apps with a few million downloads. After that, I started teaching others how to do it and coaching others. I have a book about mobile app marketing, and mobile app business. My apps are more about business planning and I’ve helped over a thousand people what that so far.
Business Development Coaching
Since then, I’ve started my coaching practice. I offer coaching in business planning and I’ve even created an innovative way to plan a business. Traditionally, creating a business plan was really hard to innovate and expediate.
The business model canvas is a little complicated, so I made a very simple way around that. You just start with a 3 sets of business plans and turn that into a one page. Then turn that into one full business plan. That helps people stay with it and not quit.
Most people, if they just followed a template, they ‘re still going to be confused afterwards. The most problematic thing, is that they’re entering the wrong content in each section which dilutes the quality of the entire business plan.
Top Seller on Udemy
My way of helping people, is guiding them & showing them how to do it correctly. I also sell books on Amazon. And now I have a large Udemy following and expertise for becoming a Udemy top seller. I have a few other areas of expertise, but I guess that’ll be enough for us here.
Alex Genadinik Talks Business Development
Zach Miller: Awesome. So for those of you who don’t understand. Basically five minutes of planning can save five hours or probably even five months of work. That’s what personal business development is really all about. Getting that plan so you know how to take action and move forward, right Alex?
Alex Genadinik: Yeah. Early in my career, I was making mistakes that were so easily averted. If I had just talked to a coach or somebody who knew the industry a little better, they would have saved me like six months of bad business. Not to mention money and effort by just steering me in the right direction. So that’s really why I got into business planning. Because I saw that I personally was making so many mistakes that were easily avoidable.
Zach Miller: Oh, I’ve been there. I can tell you it’s a hardship that every entrepreneur goes through, isn’t it?
Alex Genadinik: Yeah.
How Did Alex Genadinik Get His Start?
Zach Miller: So first off, how did you get started in your industry, Alex?
Alex Genadinik: Well, I have been in so many industries. I was in San Francisco during the.com boom in the late 90s and you know I just caught the bug. I wanted to do startups. It was very electrifying! It had so many promises. When I finished high school, it was like wide open for me and I jumped in and I rode that way up. And I it rode the way down and it just never stopped and I was always like “really?!” But the main thing that really persisted personally, was pursuing my own ideas in the beginning they flopped completely because I liked my ideas but I didn’t know business.
So making those mistakes on top of my ideas at first, led me to spectacular failures. Then they were just okay failures. Then they were kind of successes. Then I just started slowly becoming a little bit… Well, I’m not going to say successful, but you know, the things I had been doing started getting better and better overtime.
So it’s just kind of an evolution. Mostly the theme that I’ve had is: I like pursuing my own ideas. And I think that’s true for everybody. I like it so much that it really pushes me, like a lot of people like it but not every one takes action on it.
Zach Miller: Awesome.
Alex Genadinik: yeah
You’re Going to Fail Your Way to Success
Zach Miller: What I want to get through to the audience is, that failure is inevitable. You failed Alex. I failed. I’m trying to get that through to my audience.
But I think that a lot of the modern-day gurus (obviously we don’t try to be them). We just try to be the experts that we are. Gurus fail often to tell people that they themselves fail. I think that kind of creates a mentality where people being to expect instant success. But it’s actually failing your way to success. That’s how you got to where you are, right?
Alex Genadinik on Failing in Business
Alex Genadinik: That’s totally true. I remember my first success. It was right after a real, real struggling business that ended up failing. But through that failure, I had to figure out so many solutions and things out on my own that it actually made me a stronger entrepreneur.
It taught me what real hustle is and then on top of I gained experience I feel like I’d rather have avoided. But it made me a stronger entrepreneur. A lot of people do say that it’s not necessary to fail like Peter Thiel. You know he has a big theme that he doesn’t think people should fail.
I think it’s debatable. I feel like that failure gave me a lot of really hard experience. I also know it’s really hard to talk about your failures. Because you know you don’t like to admit your failings (it becomes an ego thing) because I fail more than I’d like to admit.
Zach Miller: I think we all have. That’s the thing to keep on everyone’s mind. Whenever you see all the success that someone is having or that we have that we’ve created for ourselves, remember there was definitely a long journey behind it, it didn’t come overnight as a lot of people think.
Alex Genadinik: Definitely not overnight and longer than I would have liked.
Alex Genadinik Speaks on Why People Fail
Zach Miller: So from your experience what is the number one reason that most people fail?
Alex Genadinik: They flake on themselves (myself included). I used to try to search deep like “why did I fail” and it’s not the business. The business part is easy, like business strategy is easy you know. You can put together a good business strategy and if you’re sitting with an expert.
For example, I can put together a business strategy for people within 30 minutes an hour no problem. That’s the easy part. The human issues are the really hard part. The business things you can solve them quickly, but there’s a reason that psychologists retain clients for years.
What Tendencies are Holding You Back?
So it’s really our human tendencies. Like some people may procrastinate. Some might have low confidence. Some people might have a hard time being accountable to themselves.
I see this a lot, they get really excited. They’re like “oh I’m going to totally do this” and then they don’t do it. They don’t have the self discipline. So it’s really super basic human things that are hard to fix. Because if they were easy to fix, whoever has them would already fixed them. For example focus is a huge one. Let’s say I’ve solved goal setting. For me that seemed to be easy, but staying focused is like a never ending thing that’s hard to maintain.
Importance of Developing Soft Skills
I already fixed all the things that were easy. It’s the things that are hard that linger and pull people back; causing failures in their business. I think as soon as people focus on developing soft skills they’ll begin to improve their business. Soft skills are things like anger management, emotional management, emotional intelligence, goal setting, ect.
There’s about 30 different fields under which you can call soft business skills or productivity skills. Everyone has a few that really hold them back. As soon as they fix it, their business shoots through the roof. Because they’ve already solved a whole bunch of other ones. They just need to solve the ones that are currently holding them back.
Which is really the hard part. Then you usually hit a plateau. Plateau and then I fix something in myself that used to hold me back and I’ll leg up you know and then again plateau, plateau, plateau and then leg up so on.
Self Development is Crucial for Long-Term Business Success
Zach Miller: Amen. I couldn’t agree more with that. That’s exactly on point. So with that in mind, really it’s self-development holds us back from the success that we can achieve. It’s not any external forces.
Is It Too Late If You’re Just Getting Started Online in 2017?
So with that in mind, if you really get started online today 2017. I know there’s a lot of people that feel like they’re “late to the party.” I’m putting big air quotes on that one, because there’s always plenty of pie to be made. And if you started today online Alex, what would be that first step that you would take to getting started?
Alex Genadinik: Yeah. Actually, today is a really good time to start; there’s so many new things. Like crypto currency, AI tech, virtual reality. I guess it’s not early days, but it’s not late days. So they’re right on time. Facebook live, YouTube live. There are so many things that are happening today and it’s still early for them. It would be silly to think that it’s late to the game. So that’s one thing I think when people get started online they want to be successful right away.
Zach Miller: Right.
Alex Genadinik on How Stress Alters Our Brain
Alex Genadinik: Going back to the soft business skills. There is a really interesting thing that like no one ever talks about. There’s something that happens to your brain. Why do most people go into business online? It’s rarely out of hobby. Because if that was the case they would have already been in online business. If that’s the case, they’d already be the kind of nerds that are in on it.
It’s usually people who maybe have a financial hardship that need extra income. And financial income causes some of the worst kind of stress you can have. So for people starting out when they’re in stress… And usually when they’re first starting out, they’re totally stressed.
Stress is Killing Your Business
That stress causes the part of the brain that has the long vision the good decision-making (the pre-frontal cortex) to just shut off. And the only part of the brain that’s working fully is what’s known as the animal brain, the amygdala. Which is responsible only for like things like anger and stress. It’s only concern is how do you relieve the immediate stress and than make a buck today. That leads to all the problems people face. They try to make a buck today which does not coincide with long-term solid strategies.
Zach Miller: I agree with that. Yeah. We over here in the states we call it the reptilian part of our brain. We’ve all been taught that’s the one part of your brain you don’t want to operate from unless you want to make bad decisions, am I right?
Alex Genadinik: Hundred percent. That part of the brain can only handle the immediate so when I say fix your goal-setting. Or fix your emotional intelligence, whatever has that stress, they’re thinking “that sounds great, but I cannot focus on that right now.” The person has to conscientiously be say “okay I’m in stress, I need to get a hold of myself or else I’m going to cause more damage to myself if I keep going in this direction”.
Reduce Stress And Run A Better More Profitable Business
There are many things people can do to relieve the stress. Eat better, sleep better, exercise more. Those are all things that will put you in a better state of mind. Do more meditative tasks, not necessarily meditate but like take a walk without your phone. Something that gets your better part of your brain working.
So those are a few immediate steps to get motivated right now. Improve your thinking so that your reptilian brain doesn’t completely take over. Because if you’re 24/7 in front of the computer stressing, naturally you’re just not going to listen to sound advice. Following bad decisions over and over will continue leading to bad decisions which will lead to lack of success. Lack of success will lead to low confidence, low confidence will lead to quitting and so that’s why people fail.
Is Your Reptilian Brain Controlling You?
Zach Miller: I couldn’t agree more. I mean a decade plus ago, when I first started online, I could totally say that my reptilian part of my brain was making all the decisions. And that’s why I spun my wheels for so long.
Alex Genadinik: That’s why I talk about it. I think back to myself. It was really hard to get out of the reptilian brain thinking. Really hard. But whoever can do it will be so much better off. Like three years from today they’ll be so much further along than if they didn’t change their ways.
Tools to Ensure Success
Zach Miller: With that in mind, that leads me perfectly to my next question. A lot of people are fighting with these sorts of issues. A lot of people like you said, they’re starting out coming from a place of fear. Instead of a place of peace or happiness where they focus on helping people. Versus trying to make that quick buck.
So what are some resources that are available to help ensure success? What are some things that you offer that would help people get past these issues?
Alex Genadinik: Right. So after a while of looking into soft skills and working through them with myself and my clients. I wrote a book called ’20 principles of productivity’. In the ‘20 principles of productivity‘ is where I talk about everything. From getting focused, to self discipline, to making productive decisions and life goal setting. Because if you choose a wrong life goal then no matter how productive you are, its almost entirely wasted.
The other part, is increasing your emotional intelligence. It’s like a course in how to be smarter – emotionally. I also teach how to think outside the box. How to be more creative and teaching the logical fallacies we fall into. You know for example like, inductive reasoning versus deductive. Where you make a conclusion and then find the facts that support it. Which can totally leave you in the wrong direction. But when you actually look at the facts objectively, and let the facts lead you; the outcome can be a lot different.
Personal Development = Business Development
There’s about ten logical fallacies that often come into play. Even after I put them together, I started noticing myself still falling into them. I’m not one to toot my own horn. However, I think it’s fair to say I’m not a beginner anymore. Those are the things that I focus on that have helped me the most. I think for beginners, they want actionable things they can follow click by click. Like how to make money or how to relieve the immediate stress.
But to become more experienced you’ve got to develop soft skills because your mindset dictates every second of your life. Your brain controls everything you do. Make the best decisions you can every second, because your mind directs everything you live in it, it’s your whole world.
Are You The Master of Your Fate and Captain of Your Soul?
Zach Miller: Exactly! And for those of you listening, you’ve probably heard me talk about Richard Bandler, the founder of neuro-linguistic programming. These are the exact same techniques Richard talks about. Bandler says that all you guys need to do is operate from the perspective of cutting down the time you work on your tasks by at least half while making at least four times as much money, when you have that state of mind it’s a lot easier to be successful, isn’t it?
Zach Miller: Awesome! So you can get that… I believe the Kindle book version is free if you want the paperback version which I always suggest guys…
Alex Genadinik: The Kindle version is $4.99
Zach Miller: Ah, $4.99
Alex Genadinik: Paperback is $12.99 but I recently started accepting Bitcoin too. So whoever wants to pay in bitcoin it can be cheaper.
Zach Miller: Awesome. So that’s another great book for you guys and then we’re just going to be wrapping up here. Cause I think that that perfectly places everything in people’s heads of which direction to go. But, I just want to finish by talking about a few misconceptions inside of your industry. Anything that you’d like to clear up for the audience, before getting involved with you and diving into your products?
Alex Genadinik on Consistent Action & Healthy Habits
Alex Genadinik: What I see a lot, is people get very excited and enthusiastic about their ideas. You know, things they want to do. But there’s very little follow-through. That’s crucial because the excitement isn’t the business. The excitement is just a good emotion to get started.
When you get started it’s kind of like nerdy work. It’s not always fun. Sometimes, it’s boring. Often, you’re sitting at home a lot by yourself. So that excitement quickly drains if you if you don’t develop the discipline. Which over time develops healthy habits like time management and all that stuff. They’re easy if you consistently implement them.
Give It 100% Every Time!
They don’t work if you only implement the strategies to 60% or 80%. After all, you’re competing with Giants, you’re competing with billion-dollar companies in almost every industry. And even if you’re not competing with billion dollar companies – you’re competing with a swarm of online entrepreneurs. Some of them are not very good, but some of them know the rules and they’ll take your lunch. So you got to bring your A-game.
You always want to work on yourself and implement everything 150%. It doesn’t have to be overnight – it won’t be overnight. Because this kind of advice can immediately trigger the perfectionist in people. They begin thinking things like “oh my gosh, if it’s not amazing then I can’t start.” Done is better than perfect. Start now. Just don’t stop until your product is the best in the market and your marketing is the best in the market and then you’ll win big.
Zach Miller: I agree. As I always tell my student’s: one step forward in your marketing – one step forward in your knowledge and you’ll be balanced.
Alex Genadinik: Perfect. Yeah.
Zach Miller: So the final thing that I want to wrap up with and I love doing this because I want you to stick out from the crowd. What is something that’s true in your industry, that almost nobody agrees with you on? What’s something that you kind of feel is your little seek your little dirty secret?
Alex Genadinik Shares His Success Hack
Alex Genadinik: Well, I don’t have a conversation about how to promote a business without mentioning Facebook marketing. Especially, Facebook ads. For me it’s going great things for my businesses. But what I really like, is to look where everybody is going, then I’m going that way. That’s what I like and you know I kind of take a little bit of pride in that. I’m a little creative so what I like to do is I like to look for all the green pastures.
It could be Facebook marketing, it could be SEO. A lot of people think SEO is just Google but it’s not really just Google. It’s like Amazon, it’s a search engine. YouTube is also a search engine. iTunes is a search engine. The google play store is a search engine. The apple store is a search engine – they’re all search engines. Even Udemy is a search engine.
Who Do You Show Up Next To? – It’s Not Just About Rankings
Then people make the mistake of thinking “okay, I’ve got to rank my product in search and then I’ll be good” right? Well, yes and no. Yes, you’ll rank and you’ll get more sales of course. But you’ll never get more sales than their are people searching for them. Which is sometimes a low ceiling; if it’s a high ceiling you always want to try and break through that.
The best way to win is to choose a platform. For example, if you sell a book on Amazon. Or a course on Udemy or a video on YouTube. You’ve got to be next to the books or videos or portions that have a million views.
You’ve got to get yourself to be recommended next to them. Because that is the quickest way to get the platform to promote you. It’s the biggest way to drive not only traffic but real sales right real revenue. That’s the number one way to build authority fast.
You Need to Be Seen As an Authority
I think most people, they think in terms of strategy and that’s alright. But outside of the funnels and email marketing getting ranked next to the best-selling experts that’s where it’s at and no one talks about it. Everyone’s like Facebook, Instagram, ect.
Zach Miller: Awesome. Well, that definitely does set you apart from the crowd pretty starkly. With that being said, I want you guys to understand that Alex is creme de la crème of his industry. If have any questions on personal development and productivity. You can contact Alex for coaching here.
Again, the first thing that Alex suggests that you get his “20 principles of productivity.” You can get that on Amazon, it’s just $4.99 very inexpensive. And it’s going to revolutionize your business so why the heck not. Alex, I want to thank you once again for joining me and my audience today. We can’t wait to have you back on again.
Alex Genadinik: Awesome. Thank you for having me. I really appreciate it.
One Step Towards Knowledge = One Step Towards Power
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Hey guys Zach Miller here again today and I’m just browsing the world of YouTube and I’ve really gotten into Def-Con you know a lot of these hacker conferences where they get together. It’s so awesome to see how technology is growing and helping to advance basically our ease of use in living. After all knowledge is power, right? Yeah things are going to get a little scary, things are going to get a little dicey at times of course but that’s how life naturally is so it’s really amazing to see these blasts in technology I’m sure at the end of the day history repeats itself you know somehow we’ll always send ourselves back into a stone age but while we have it – let’s enjoy it, right?
Well with that being said the one thing that I know that has been here and will still stay here is Click Funnels and I have been loving the way that they have been making these advancements inside of their machines inside of their software it is really helping to be able to build funnels quicker than ever. If you guys don’t know already click funnels is actually what I use to build all of my sales funnels I talk a lot about this inside of my book sales funnel secrets there’s a lot inside that really goes over the aspects of what do you offer for a front end, what about your middle, have you ever even thought about there being a middle to your business, what about a backend, what do you mean a back end, well what are you selling to people after they purchase that first initial product that you’re trying to get everyone in the world to buy oh this is what I’m trying to get everyone in the world to buy but what do you offer afterwards.
I have an entire product line built up for you guys so that you can take it step by step this is basically what I call the 80-20 rule. Eighty percent of all my knowledge I give out and twenty percent I keep and give out in my other products. There’s lots of money to be made online whether you are an expert you want to be an expert you’re just an affiliate you’re looking to get your start online whatever it is there’s technology that helps you get ahead Click Funnels is what I use but when you’re ready to actually get ahead in the sense of knowledge because you need to take one step forward in power what I call technology and then one step forward in knowledge what I offer here. See this will be able to get you revolutionized and ready for the new wave of marketing that is about to hit the world if you’re not with it then you’re going to be behind it that’s as simple as it goes.
So in order to get on the new marketing wave and understand how a sales funnel will revolutionize your business even if you have no business yet this is how you get one started in less than thirty days and I’m talking a full complete business because like the old adage says it’s better to study or to plan or to even think for five minutes to save five hours of work that’s exactly what sales funnel secrets‘ does and you can get it by going to Zach-miller.com/book and if you want to get same sales funnels that I use the real Click Funnels then just go to Zach-Miller.com/clickfunnels you’ll get a lot of the same templates that I use I’ll even be giving you a lot of the exact same sales funnels piece for piece inside Sales Funnel Secrets showing you how you should be building your entire business so that way it’s not that you have to really think about it it’s that you have to do it. So with that being said you know what to do I’ll see you guys later bye, bye.
Hey, hey, hey, what’s up guys it is Zach Miller here and today I just want to talk a little bit about daily goals, the daily agenda that we all have. Now there’s a lot of things that we can do in our day to day and let me tell you when you’re a business owner you’re wearing a lot of hats. So the first thing you need to really get down to doing is choosing the hats that you want to wear and the ones that you’re willing to put to the side maybe completely forget about or hire someone else to do. Once you start doing that you’re going to prioritize your life and be able to really reach into the areas that really deliver the most amount of money for you and your bottom line. Now what that comes down to I often find is communication between you and your direct audience that are your buyers if you’re not communicating with them on a daily basis then there is a huge glaring issue inside of your business.
The idea is that you don’t need to provide continual support but you need to provide continual communication about new things that they can do with things they have already bought or other services and or products that you also offer they can of course alleviate other pains give additional gesture to the first product that they bought, obviously it can improve whatever they did it can two X. three X. them I talk a lot about that inside of my book sales funnel secrets. A lot of my scripts are actually written down for you to be able to use whatever you need that way you can just simply go through and pull up one of the easy little scripts here and let me just quickly pull up one that kind of show you what it looks like. So here’s how simple they are right there start story solutions little things that I break down I show you what to say how to say it usually it’s just a couple sentences you follow the pictures and you’ll know what to do.
Those simple ways that you communicate with your audience and the way that you really present yourself as a company as a tract of character as a person in an individual because at the end of the day I had a great mentor that always used to tell me David (unclear) he would say you know. At the end of the day in unfair world I’m sorry in a fair world people buy from people in an unfair world people still buy from people I think that was always something that that really got to me quite uniquely in the sense that I understood that when you simply stopped making a number no one wants to feel like a number that there are a large portion or you know a small a small speck in a large scale company they always want to feel individualized they want to feel the communication is there and the best way to actually do that is by communicating with them via email.
Anyone who’s giving you their email address especially when they’re a buyer they have a different type of communication that you want to present to them because hey they’ve already bought your first front end product whatever that may be and I talk about that that’s the reason why you need what’s called a value ladder, that something where you’re offering multiple services multiple ideas for your audience in order to purchase and increase the value in which you deliver and the price in which they pay you. Now when you do that this daily communication that’s all of a sudden going to make that big gap or that that price increase that they see for the next thing they’re going to buy it’s very easy to do because guess what you’ve been there you’ve been helping and you talk about unique things you talk about why this thing that they’re about to buy that they’re looking at right now that they you know click through on a link from your e-mail when you get them hyped up for that that absolutely makes the sale so much easier because let me tell you most people usually don’t buy on their first time when they see you in fact it’s usually their tenth eleventh or twelfth time. It’s a unique study and I just always I’m amazed to see that these results are the exact same online with e-mail communications all different forms even if it’s video. It usually takes about a dozen videos for someone to become usually a subscriber and then immediately after someone becomes a subscriber they start viewing a little bit more my channel they find my website and then they’re usually sold already on what my first product is which of course is sales funnel secrets the same book that I want to give you guys again it has over three hundred pages of a lot of great content material for you to be able to build your sales funnels and take all the short cuts basically you’re short cutting all of my failures over the last ten plus years or decades and you get all very formulated down compressed into three hundred pages of pure success formulas that you can follow like I said scripts funnels what I use for my track of character how I write my emails so much more inside all of this I’m giving to you by the way for free and I just want to get this is in as many people’s hands the reason being is because I know that it’s going to be an absolute breakthrough for you in your business and that’s why I’m giving this away for free all I ask is that you cover the shipping will get a lot faster that way rather than me sending it via Media Mail for ninety cents.
And then what we’ll end up doing is getting this in your hands, there’ll be a couple other bonuses inside there’s even cool ones that I’m giving away like golden tickets you get one of these one of the golden tickets inside of this then you’ll actually get personal one on one help from me and it’s kind of a unique thing that we’re giving away I just want to really help as many people as I can and then from there I just know that hey like Zig Ziglar used to say when you start helping people achieve their dreams you unwittingly find that you’ve achieved your own and that’s why I think that the best way that I can say that I go about my business I want you guys to be as successful as you can learn what I’ve learned I mean I’ve comprised a lot of things down so that way you guys can know how to make your daily agendas work for you.
When you have a daily agenda the power that comes from that is usually almost hypnotic in a sense I would say. That there is truly a law of attraction that after thirty days you have this magnetism that instantly turns on towards things that you’ve dedicated yourself towards and thirty days of doing that wow there’s just like these instant you know if you want to do interviews you’re going to go out and thirty days later going to find a you’re going to get one or two interviews they’re just like wow that was amazing I’m so glad I got this but it takes consistent daily going at it every single day and sometimes it happens quicker but usually takes thirty to ninety days and I believe that getting inside of that way that you communicate with your audience via e-mail I teach you how inside sales funnel secrets how to not do it but not piss them off every day talking to him and trying to pitch them on something new because I don’t send out any e-mails unless it has a link where they can buy something from me imagine how furious most people would get unless you know how to position yourself so that every e-mail is very helpful to everything that they look forward to it is why they stay subscribed to you so at the end of the day again get my book sales funnel secrets and I actually kind of got a shirt just to commemorate the book coming out sales funnel secrets recession proof your income.
Let me tell you guys if you study money markets you study stocks things like that especially more the mortgage crisis that was actually inevitable lot of people saw that coming I see the same thing unfortunately coming for the year 2020 and few years in between there sometimes it takes a few years for the money markets to catch up on what actually occurred you know the financial collapse I’m sorry the housing market collapse that came you know actually took two and a half years before people in government actually basically recognized it and then when they recognized it guess what it became a real thing then. It’s actually how all economies are based off of it is faith based economies we all have fiat currencies which means well once the trust inside your system is given up a recession happens. So the one way to recession proof your income is to build your own brand to build people that trust in you and when they trust in you guess what you are your own money your own system and that’s how you recession proof your income by building a sales funnel and using the secrets that I tell you inside here that’s how you get through recessions. With that being said I’m Zach Miller I wish you the best the success.