Well once I do a course take that step then there’s going to be a lot of people that go into my high ticket my coaching and they’re going to want to come in and they’re going to want to do that but what do I do and what do I serve to them after they’ve purchased. Well that’s my inner circle my inner circle is a $25,000 renewable annual you know membership program but there’s even steps outside and beyond that why because I want to provide that type of quality that type of value to all of my clients those that can reach that level of course take that level and take me up on that offer that I give to them. But it’s not for everybody so that’s what we have the value ladder that goes up.
Now how many steps getting back to that mean question I know that you asked Josh it’s not really a matter of how many steps it’s a matter of frames value that you deliver but most often I like to keep it very simple a freebie, a front end, a middle and a high ticket or your back end. Those are the steps the four steps and like I said the first two the freebie and the front end can be combined if you do a free plus shipping so that in an essence you’re going to have the other three or four steps and then you can have your continuity which again by the end of that continuity if you do a micro six or twelve months that’s the perfect time to then reach out to those people who have gone that far made it to the end let them know hey I would love to reach out and you know see if you would be a great fit for this you know for this application for the inner circle for the quantum whatever you decide to call your backend.
But once you get to that point again you may end up creating like some entrepreneurs do you know Mike Russell Dan candy they create another value ladder so you’re going to have another one after that and it’s going to be its own separate thing with its own separate front end and you know it has a different slight focus right because your main one desired result may not always cover everything that you really want to do maybe you want Mind Body wealth and well being you know money is one thing but mental health is a completely different thing money can’t even get you close to that some people are just miserable no matter how much money they have but it’s just a matter of what images you look at or how you feel about your day and what you’ve accomplished and things like that. Whatever it is there’s another value ladder inside that because you’re achieving a new desired result. Or as I go forward you know I understand that I want to get people even more money so money that people go into that rhythm I’m sorry we got to reverse because the camera but go into this rhythm you know they want to go up much higher and what that’s going to do is offer higher levels with that same desired result but at different values.
So those are the two ways to go about it and again like I said I prefer the straight linear way that I’m going for ultrahigh end clients you know a small percentage of people what most entrepreneurs do of course though is they’ll build a second value ladder that offer something slightly different of a desired result like I talked about. So that’s what you can do three or four steps, once you build that out you have you know a million dollar a year business it should at least be half a million like I show you inside of my high ticket hack that’s the very minimum that you should be- your sales people should be closing for you every year every year. But once you have that put into place then again another value ladder’s what most people move on to again it’s the idea of wow I want to have all my eggs in one basket I get that. But I would say Rich is in the niches and there’s always pay to be created so whatever you choose whether it’s you know creating an ultrahigh value ladder that eventually goes on to offer a million dollar programs or you just build another value ladder that goes up and offers you know like I said $100,000 coaching programs as backend and that’s usually what I get into my steps or up to the million dollar range.
But all these things you wouldn’t think there would be people that would say yes to that but there are you’d be amazed once you finally actually have someone that says yes to you know that first 100,000 even your first coaching. It’s going to be like Ah Yes it’s that Eureka so that’s what you just need to keep in mind throughout the entire equation. Now the value ladder has a lot of unique different stereotypes behind it a lot of people think well value ladders only fit in with the certain things that I’ve seen or heard you talk about Zack or someone else that’s not true there’s a value ladder inside of every single business I prove that even inside of my books sales funnel secrets I even go into a mechanics value ladder I think we’ll even get into that here, I got into a chiropractor’s value ladder which for a lot of people I’d even when you just think about that what do you go to a chiropractor for.
I already know what you said so you don’t even have to say it. And can you think of anything else that you go to a chiropractor for now. Right it’s probably just adjustments just chiropractors the chiropractor or what else am I going there for I’m going to give adjusted and that’s it that there is a value added inside of a chiropractic clinic and chiropractic clinics are really that mid-range hard to sell thing because it’s not immediate you know necessary help like critical condition I got a bullet inside me I obviously need to get this out E.R. but it’s also not you know full out preventative and you know immediate amazing feeling while most chiropractors there are certain chiropractors I’ve dealt with that can give you instantaneous results they’re really great. But in the either case you do wouldn’t think oh there’s a value ladder there but every business has a value ladder.
Hi, I’m Zach Miller and today I’m going to be talking about The Value Ladder. Now when it comes to The Value Ladder, a lot of you guys are asking me questions about: “do I have a full Value Ladder”, “is it complete”, “what am I doing wrong”, “should I switch this step”, “how many products should I add”, “what about these up sells”.
I’m going to go through all of that in a series of videos/posts/podcasts.
So today, is Day 1. I don’t know how long this is going to go on, but it’s definitely multiple videos. I want you guys to be able to learn this in consumable parts.
What I need you to understand, is that for 5-10 minutes, you need to stop what you’re doing, look at the screen, look at what we’re going over. This The Value Ladder series is something that is absolutely crucial to have visibly [in front of you] so that you can understand and really absorb what we’re going over. Now, I want you to obviously see me, connect with me. But I want you to also see what I’m writing down because we have a lot of drawings that visually enhance this series.
How Many Steps In A Value Ladder?
I know a lot of you sometimes get confused because I’ll draw a Value Ladder with multiple steps. And you’ll say to yourself, “well I thought it’s always been three steps Zach”. But most will have four steps to start [and a continuity below]. Think about it. You’ve got your Freebie , your Front-End , your Middle , your Continuity Program , and then your Back-End .
Getting back to Josh’s question, it’s not a matter of steps, it’s a matter of value levels that you deliver. However, most often I like to keep it simple: Freebie, a Front-End, a Middle and a Back-End. So you know, the first two steps of The Value Ladder, the Freebie and the Front-End, can be combined if you do a Free + Shipping (kind of like I do here).
With that in mind, you’re going to have three steps. But always remember your Continuity/Micro-Continuity as well [, although not counted as a “step” on The Value Ladder].
Once you build out that Value Ladder, you start having six, and with the Back-End, seven figure businesses.
Just like I talk about inside of my Email Mastery course, you need to get that number (you need to earn each month to be happy) in your head right NOW. That’s what that 100 Clicks A Day Formula is for.
What is it?The formula shows you how to turn 100 clicks a day into $20,000+ each and every month. It’s seems impossible, but when we do the math [and remember the Value Ladder’s importance], we’ll see it really does only take 100 clicks a day.
Your Front-End vs Your Back-End
Understand, your Front-End is only there to break you even. Your Back-End, your Middle, your Continuity – that’s what really makes your profits.
Why? Because you’re remarketing to an audience [via email] that you’ve already built a relationship with.
We’re only looking to get as many people as we can through the top of our sales funnel. I call this a Front-End. Then [those buyers are] going to go through the rest of The Value Ladder.
Just remember, the life-blood of any company is a continuity, [which charges clients on a recurring basis] for 6-12-infinite months.
I personally like to do Micro-Continuities. [They] have an end date, and that end-point is the perfect time to contact these people about my Back-End. They’re more likely to participate after time has passed, than right away up-front. The entire point of the Middle, Continuity and continued communication is to get buyers to buy the Back-End.
For me, that’s my Inner Circle, which is a $25,000 / yr coaching program. Sounds crazy, right? But, there are steps to get there, and that’s why people buy. They step up to that decision over time through The Value Ladder. So, I want to provide quality to all of my clients, so those that can pay, do. Don’t worry about criticism or people who cannot afford that level. That’s why we have The Value Ladder. There’s a step/level for each person’s time & financials.
Is There Life Beyond The Value Ladder?
YES! Once you get to a certain point, you’ll end up creating another Value Ladder like some famous entrepreneurs: Mike Filsaime, Jeff Walker, Mike Dillard, Russell Brunson, Dan Kennedy. They all created another Value Ladder after making a successful business [with their first Value Ladder]. So you’re going to have another [Value Ladder] after that, and it’s going to be its own separate idea. It’ll have it’s own unique Front-End with a slightly different focus.
Keep your one Desired Result close in each Value Ladder you build. You may not always cover everything that you really want to, so that’s what other Value Ladders are for.
For example, you want Mind-Body-Health-Wealth, but you know money is one thing, and mental health is a completely different one. This is where you develop different Value Ladders. [But remember, your first Value Ladder should make you six-figures before moving on.]
Even if you don’t feel like there is “another Value Ladder” – there is! When you’re looking to achieve a new desired result, [then that’s a new Value Ladder].
If I’m going for ultra high-end clients, which is a small percentage of people; most entrepreneurs will build a second Value Ladder that offers something slightly different. And you can build a whole new business and make those new 3 or 4 steps. Once you build that out, you have a million dollar business.
The Back-End’s Importance
It [the Back-End] should earning at least be $500,000. Don’t believe me? I show you inside of my FREE Webinar, High Ticket Hack. Again, that’s the minimum you should earn. Is that all profits – no. But your sales people alone, should be closing $500,000 [in Back-End sales] for you every year.
[And when most] have that put into place, [they build] another Value Ladder. It’s the idea of, “I don’t want to have all my eggs in one basket” and I get that. But I would say “the riches in the niches”. Whatever you choose to go into, creating an ultra-high Value Ladder that eventually goes on to offer a 1 million dollar program or you just build another Value Ladder that goes up and offers a $100,000 coaching program. Back-Ends can keep [being added] or branch into a new Value Ladder. Just keep adding steps to go up to the million dollar range.
You wouldn’t think there would be people that would say “YES” to that high of a price tag, but there are! You’ll be amazed once someone says “YES”. And they will, eventually. It’s going to be like that “Eureka moment”. That’s what you need to keep in mind throughout the entire equation.
Everyone Has A Value Ladder (Even a Chiropractor)
Now, a lot of people think, “Well, Value Ladders only fit in with the certain businesses. Like the ones that I’ve seen or heard you talk about Zach”. But that’s NOT true! There’s a Value Ladder inside of every single business. I prove that even inside of my books Sales Funnel Secrets. I even go into a mechanic’s Value Ladder & a chiropractor’s Value Ladder… which for a lot of people, I’d like to have you just try, just try to even have you think about ANYTHING you go to the chiropractor for, that isn’t an adjustment.
That’s hard, isn’t it?
You wouldn’t think there’s a Value Ladder in there, but there is. Every business has a Value Ladder!
One misconception is that you already have a completed Value Ladder, and most don’t! See, everyone has to start somewhere. Most have a Front-End, some have a Middle, some are affiliates and that’s OK.
What Are The Price Points?
When you have a Value Ladder, you have to have multiple steps [, thusly] multiple values. [Your Middle] course may have to be six or seven hours, [then you can] charge $1000. Now that’s one-time and you can profit forever from that course you made.
But when you’re making a million that, doing sales – it’s a little complex for me to explain it. But let’s just say – it isn’t your high ticket. Your Back-End should be a million dollar a year program, and you only deliver 40-60 hours of work for that pay each month. When most smart business owners hear this, they go “Oh wow! You know it becomes easy to leverage an idea like that.”
But again, you have to least value yourself at $2500 / hour if you’re an expert, right? Take this a step further; if you’re an affiliate and you’ve even made a few dollars online. As an affiliate, you have affiliate marketing knowledge that I would say 80% of the affiliate newbies would like to know. There’s so few that stay past that 6 month mark or even the 3 month mark. Help them get past that month or 3 months. You have some expertise that all of these newbies would love to ascertain. Now let me tell you, they will pay 7, 12, 15,  bucks just to be able to get that knowledge and create the shortcut [for themselves].
Front-End: Free – $497
Success Hacking – What Is It?
There’s so much that you can Success Hack, like Tony Robbins says, “If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.”
That’s it!That’s Success Hacking.
For us, it is understanding The Value Ladder. There isn’t just the Front-End, there’s a Back-End, there’s a Middle and there’s a continuity. There’s even upsells. Everything that you do, is to push a buyer to your Back-End. Why? Well, your Back-End is probably going to make you about 60% of your profits.
It’s simple math. It’s really easy to do high ticket sales and make a large profit [with low overhead]. I think there’s about 45% that end up [going into] the delivery process, from: the Open Office Hours, to the videos, 1 on 1, paying for plane tickets, paying my sales people, commissions, all that sort of stuff. Then I get to keep 55% of those as profits.
That being said, all my promotions lose me money on my Front-End. You’re going to be losing money on your Front-End. Deal with it. That’s what an amateur focuses on! You need to focus on the Middle, the Continuity the Back-End!
Let’s go back to the chiropractor’s Value Ladder. What do you think it’s [consisting of]?
Just adjustments and… you’re coming back for more adjustments? I used to have scoliosis; very terrible thing. It’s basically a curvature of the spine usually around what’s known as L3-2 & 1. And it’s because of how I sit, I’m a desk jockey.
My Chiropractic Parable
So it was a terrible thing to go through. I went through about 22 chiropractors [trying to solve this], and it was my wife’s suggestion to try this one using a special therapy. [It’s] called The Activator Method. After, I think 3 months of adjustments, I was good as new. No more scoliosis, nice straight spine, everything’s been good since! [It was like a miracle.]
“But outside of adjustments, [what else do you offer]” I asked my chiropractor. “I love what you do. You know, you made me a fanatic for life. You got me every 2 weeks, that’s fine. But isn’t there more? I want to give you money. I want you to make me better because I imagine that if you made this better what else do you have inside your head that could just improve my life?!?!”
[Lone behold, he didn’t have a Value Ladder!] So what we ended up writing down was a plan. We understand that adjustments aren’t sexy. Besides, he was great at his career and had a full schedule already. No more hours in a day.
So we created a Front-End, called M.A.T (Muscle Activation Therapy) and it was the same thing he used to fix my scoliosis, The Activator tool.
Heck, I even have the tool [The Activator]. I know The Activator Method [and studied it]. I love it so much! I’m not a licensed chiropractor, but I got a certified, going through the schooling and courses.
So this technique that was added, didn’t take any extra time. It was an adjustment almost beside the ones he already did. So it was an upgrade basically. With that, he was able to double the money made, without doubling the time he spent making it!
You can do the same for a typical chiropractor, just add a masseuse who can tell when ribs orthe spine is out of place. They ask if they’d like to have an adjustment to keep the relaxed muscles longer, and a portion of them will say, “YES”!
The Big Bang for a Chiropractor
“Hey, if you want to make this adjustment even better, you can attend my Wellness Clinic. It’s a one week event. We’re going to come out here and learn XYZ. It’s five thousand dollars.” I said “yes” instantly. So did over a dozen other people from his clients. He instantly made $80,000+ in a single week. More than he ever thought was possible in that short of a time!
The Wrap Up
So again, there’s a Value Ladder for almost everything. There’s a Value Ladder for authors, do a quiz asking them what types of books they enjoy, then send them to a Free + Shipping book offer with an upsell for the Audiobook version for $37. Then a One Time Offer of the entire series for a discounted price.
There’s a million different things that you can sell. You can even do coaching programs that teach someone how to do what you do.
One cool thing about my sales funnels. When you do a Free + Shipping, people will give you their email first to get the book. Then a 2nd step will show up, asking for their credit card information in order to ship the book off. From there, people often leave. But guess what? Since they filled in that email address first, and clicked the “NEXT” button, their email can be used to market to them about finishing their order.
I show you how to do this and more, including the segmentations that understand if they haven’t fully checked out. The system I use is called ClickFunnels. Sign up through that link to get my sales funnels I use currently. You can go to get a 14 Day FREE Trial and use a lot of the same templates I use. Bye, bye.
How to Integrate ClickFunnels and Aweber, GetResponse or MailChimp
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Hi my name is Zach Miller and today I got a question from Sam regarding Click Funnels. Sam wanted to know how to integrate ClickFunnels with a third party auto responder or mail service. Good question Sam! I want to quickly answer that for you so that way you can get right into collecting e-mails without any hiccups, let’s dive in, shall we?
STEP 1 -Log into your ClickFunnels Dashboard
First off, what you’re going to do to is: log into your click funnels dashboard. It’s going to look just like this..
Then you’re going to scroll right over to account integrations and you’re going to click on that button right here.
It’s going to bring you right over to this page.
STEP 2 – Now you’re just going to click on “Add new integration” that little orange yellowish button.
STEP 3 – Authorization
Next you’re going to type in the autoresponder in aweber or you can simply select it from the dropdown menu.
It’s going to ask you to connect the service and it’s going to bring up a new window which will bring up an authorization token or A.P.I.
STEP 4 – enter a username & password
Now you’re just going to log in here and enter your name and password. Once you do that, this is going to be added in here like I have done with my Ship Station account. Actionetics is a replacement if you have the upgrade inside of Click Funnels. I do recommend using Actionetics so you don’t need to use a third party processor. There’s a lot of other bonuses too like the backpack feature. Actionetics is also able to segment your list automatically, but we’ll talk about that in another video.
So it’s going to show up right there and it’s going to say “aWeber.” Now let me show you how this looks in action.
This is one of the funnels I’ve setup – it’s an opt-in funnel. What I have here is for a chiropractor and all you’re going to do is go to the tab “automation.” Once you go there you will see that basically you’ll have one option and it’s just going to delete the old setting.
STEP 5 – Add new action
You’re going to click add “new action.” It’s going to say “aWeber opt-in” and you are going to add them to a list from the drop down menu. For me it happens to be click funnels internal because I’m using Actionetics but for you it may end up being a third party processor like GetResponse, aWeber, Mail Chimp, ect.
Then you’re going to say which list you’d like to add them to. Create the funnel action and now all of these opt-ins will come in through here.
Now sometimes these automation tabs are not always available on Click Funnels – I’m not sure why exactly. It does this with new users sometimes. I guess they don’t unlock that tab; if that’s the case – here’s my backup plan:
Zach’s Backup Plan
STEP 1 – Go into “edit page” and once that loads you’re going to have a little tab up here that says “settings”.
STEP 2 –Then you can see the integrations and I get to choose from which integrations I would like to setup. Like I mentioned, I have actionetics set up right now but you can go right inside of here and set up almost any auto responder integration. So we can remove the integration again it’s going to be a dropdown just like this for me it happens to be actionetics. So I add them to a list – let’s say it’s my soap list. Now it’s connected and we’re done. We go ahead and save that!
STEP 3 (POST) – What I like to do after I have this all set up and working is, I like to verify the inside of my third party autoresponder and make sure that I have a single click opt-in not a double opt-in setup.
I know that’s contrary to what a lot of people teach but for me it works and if you’re just getting emails – make getting the email as easy as possible and then segment your list. Anyone that doesn’t open an email from you after thirty days is probably not the best subscriber and I get rid of them by scrubbing them off my list. That’s how I keep my list clean and I get a lot higher of an opt in rate up to seventy five percent because I do single opt-ins.
So make sure that your autoresponder allows you to do that and then the way that I checked that all of it is set up properly is to go to type in ten minute mail one hour mail whatever you want but these are temporary email addresses that you can sign up through your own opt in page so that way you can verify that you are receiving the emails first off and second that you did actually get opted in subscribed to your third party autoresponder.
I hope that has helped answer your question Sam! If you have any other questions comment in the section down below and be sure to like and subscribe if this helped you. The whole point is that I want to keep making these videos helping you guys through the minutia of every day troubles I know you guys get hung up on and it wastes a lot of time even though it usually takes just a couple minutes to solve.
So again type any of those questions you have in the comment box below I’m going to be making more future videos for you guys and your future success with that being said I’m Zach Miller bye, bye.
Hi I’m Zach Miller and welcome! Over the last decade, I’ve built 3 six and seven figure businesses for my clients. Everything that I have done to succeed in marketing my company and clients is all contained inside my book sales funnel secrets.
It’s literally the success hackers playbook for multiplying your business online. It contains everything that I teach. From the scripts that I use, to the copy I write on the sales pages, even the emails I send and how I build my sales funnels. I even give you and inside look at how to sell using a simple free plus shipping book funnel like I’m offering right here, all the way to a $12,000 coaching and consulting program. And before you shake your head in disbelief; yes there are people that will actually pay that much money for your services! It’s all about how you position yourself. Keep the stuck to the front of your mind! It’s crucial.
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Whether you’ve had an existing business for a while or you’re looking to finally make this your year to get in on the rush of online success that’s all around; Sales Funnel Secrets is gonna be your playbook & new best friend!
Regardless of whether you think you have expertise (or you even don’t think that you have expertise.) You simply need to realize that it’s all about positioning through your message, market and media. Everything inside sales funnel secrets will help you achieve finally that financial freedom that you’ve been looking for. It even works with affiliating other people’s products even if you don’t have your own.
Starting To Make Money Online
When it comes to starting a successful online business that’s built for efficiency and scale-ability; sales funnel secrets takes you through it step by step. Handing you each piece that you need in order to create a highly successful business online and in order to guarantee that you have a profitable venture where ever you go inside every industry or niche.
I want to give this book completely FREE because I want to put my best materials inside your hands; really in as many hands as I can. Because I know that with these three hundred pages of real actionable steps; inside your hands and used as a playbook this will help you have so much success that you’ll want to go on to buy more of my products and services. So I’m giving you the keys to the kingdom for you to be successful, grow your income and multiply your business online. The question is; are you ready to take action on what I share?
So how can you get your hands on a copy of the book? Well there’s going to be a form on this page that you’ll see and it’s going to ask you where you would like us to ship this book to now once you do that you’re just going to click on the next button you’ve got to fill it out.
and all that I ask is that you cover the shipping for this book and we’ll deliver it anywhere in the world! Like I said we’ve got the book, we’ve printed it, I’ve done everything; simply pay for the shipping and we’ll ship it off today!
Did You Get A Special Golden Ticket With Your Book?
One out of every ten books sold is going to get something called a “golden ticket.” This golden ticket is going to be found right inside the cover of sales funnel secrets book. If you happen to get this there’s going to be secret URL in the back and you’ll be personally invited to an exclusive web class where I’m going to teach ‘how to instantly add high ticket sales to any sales funnel without you personally talking on the phone ever.’ Isn’t that awesome? You guys are gonna love it!
Guess what else?
These lucky golden ticket finders are going to be getting lots of cool bonuses!
Want to Get One-on-One Training with Zach Miller?
Not only are the golden ticket finders invited to my exclusive web class; for those that stay till the end and go on to join my High Ticket Hack course will also get the opportunity to book a FULL HOUR of one on one training time with me. A lot of you have been asking for my time so I’m going to work with you one on one to plan out your value ladder and answer any questions that you may have.
What’s The Catch?
So I know you may be asking yourself “Zach, there’s got to be a catch, what’s the catch?” Well here’s the catch – there is no catch. I just want to put three hundred pages of my best materials sales funnel secrets and over a decade of all my knowledge in your hands. Showing you the sales scripts, sales funnels, images, case studies, showing you everything that I use so that you can success hack me and just fill in the blanks for yourself with your own expertise in your own niche and profit.
How Can I Get Started?
Just tell us where you want the book delivered to and we’ll ship it today! All I ask is that you pay the shipping. And you want to get ’em now because it my publisher about two to three weeks to get these back to me and we only have a limited supply right now. I know we have about at less than 200 books currently in stock so you need to act fast and buy today. Because we run a lot of promotions and we ship out and sell out of these books pretty quickly usually within a couple days. I don’t want you guys to have to wait so order now.
Do You Have A Guarantee?
My guarantee is you’re going to love this book and you’re going to find the material actionable and relevant. If you don’t, my guarantee to you is just let us know and I’ll refund everything you paid. As a token of my friendship to you, you can keep the book that way we will part as friends. That sounds fair, doesn’t it?
Once again, I’m giving you my book sales funnel secrets completely FREE and it’s going to take your business from zero to hero. Whether you have your own business, you’re an affiliate, you’re looking to get started online, maybe you’re in network marketing; whatever niche it is, sales funnel secrets will take you through our proven system step by step. Mapping out exactly what you need in order to be successful and have a six and seven figure business online.
What makes Sales Funnel Secrets different than every other marketing book?
Sales Funnel Secrets isn’t just a playbook for success; it’s an accumulation of lessons that I’ve learned over the last 10 years. It’s going to shortcut all of the problems that you would normally have to go through. The same problems that I struggled through for over a decade. My main inspiration for writing this book was to provide an actionable plan that can short cut your path to success.
Now you need to get this quick because again we do sell out very fast with these books there’s a limited number of copies. Otherwise you may be waiting a few weeks and every single day that you don’t have this book in your hands you could be building your business, so it’s critical to your success you get this in your hands and read it ASAP; it’s going to change your life!
What To Do
Fill out the order form and tell me where I’m going to be shipping this out to you. If you’re lucky, maybe you’ll be one of the golden ticket finders! I think one out of ten people are going to be able to get the golden ticket. If you happen to have this you’re going to get the opportunity to have one on one personal time with me just go to that U.R.L. and we’re going to train you on how to build out your backend.
So that way you can get consulting and coaching clients that can pay ten, twelve, twenty five even one hundred thousand dollars! You probably don’t believe it all yet but let me tell you it’s all about framing and the way that you attack all of your prospects. When you have that linear sales funnel system setup and you know what you’re going after; you can achieve your desired results so much quicker! Sales funnel secrets short cuts every bit of those processes by showing you what you need to focus on, how the sales funnel should be built, and what they should look like; everything from A to Z.
With that being said I’m Zach Miller I wish you the best of success in your business! You’re going to just love it – I can’t wait! And we’re going to get to know each other so much more over the coming months and years well with that bye bye.
Hey guys it is Zach Miller here again! Today, I’m going to be breaking down a website. We’re going to be talking about a few common things that confuse buyers online. This is actually a little bit more off topic than what we usually do but, I thought it was relevant because a lot of people deal with these issues with their websites. Especially how they update them, design them, ect.
When it comes to website design, there’s not much that needs to be done; simple is best. In fact, if you don’t want to setup a traditional website, you don’t even have to buy a new website domain or new theme. Simply go to Zach-Miller.com/clickfunnels. There’ll be a software for a 14-day free trial that will allow you how to quickly build all of the sales funnels I talk about.
Confuse Buyers with a Dated Website Design
Now what we ha ve here LOOKS like a classic 90’s-early 2000’s website team from the artist called ‘Abra’ who has been signed with awful records – (and no that’s not a typo) here in Atlanta, Georgia. It may seem like this website is from the early 2000’s but believe it or not it’s only a couple years old; it’s actually from early 2015.
This really says to the visitor: “hey look at all these things you can click on.” It leaves a lot open to the visitor to choose and navigate for themselves. It’s best to keep things very simple. The main issue with this site is that you have all these different places that you can click off into. As you can see right here, all these little images detract away from the main idea. The only focus should be on the artist playing her music or how can I shop and buy merchandise. Remember to choose ONE THING you want people to do on your site. You want to make it idiot proof!
You know what else confuses buyers?
What’s unique about this website is that there is virtually no real sales funnel displayed here. For example; there are too many links on the home page; like the shop page etc. The more links you have the more you’re going to confuse buyers on where they should go. Which is bad news because a confused mind, never buys.
I recommend getting rid of any links that you don’t need from your home page. That way you’ll drive more traffic to the offers you want and let people discover other parts of your website in other ways. Keep landing pages as clean, simple and streamlined as possible for maximum results.
But won’t it confuse buyers to NOT have other info?
Yes, there is some information that you want them to be able to have access to from the homepage. But only the parts that are important like upcoming shows, videos and contacting reaching out to the person. Leave the home page to sell the music or merchandise that’s available. As you can see here, this is available for pre-order. You’ll also want to sell it on iTunes or different music platforms that all have pre-ordering available.
What do you think about pre-ordering?
Having preordering is OK as long as you can tell people exactly what they need to click in order to buy. See most people aren’t going to understand that you need to click on an album to buy the album. They’re going to be looking for a button that says ‘Click here’, or, ‘buy now’ or ‘click to add to cart’ all of those things are calls to action. If you’re not specifically telling someone exactly what they need to do on your site, there will be confusion between what you want your buyers to do and what they’ll actually do.
Every time that I’ve had even slightly open language where I don’t tell visitors exactly what I want them to do, I usually end up having sh*t for conversion rates. And that’s obviously bad for business. On top of that, most times you’re hoping they’ll do this and this and they end up doing nothing. Because a confused mind never buys.
Never Confuse Buyers Again By Having One Action per Page
There’s only really one thing you want in a homepage or landing page and that is: having one message and action you want your visitors to take. Then tell them what to do, it’s that simple. That’s what a sales funnel is all about.
So if you’re a visitor on this website then guess what? I probably want to see your tour dates on this page and where those tours are at. So that way I can go buy a ticket, maybe from Ticketmaster. Then right below that ‘buy my new album.’ Because there’s a lot of people after finding your tour dates that won’t be able to travel to see you. So it’s a good idea to offer them your latest album instead while they’re here.
Website Review Wrap Up
Alright there is how you go from confusing buyers to a seriously profitable sales funnel. Now you can go from the big thing to the bigger earner as a musician. Focus on selling ticket sales to your concerts, then apparel and then the music. That you actually sell secondary believe it or not.
People in this day and age buy the brand. That’s more important than anything else, all right? So you need to really focus on being yourself. Keep what you offer simple and let people know what they need to do in order to buy that offer. It’s not simply enough to say hey there’s an order form on this page somewhere. No, you need to tell them in the sales video (if you have one) “there’s an order form to the side of this video and you can purchase X. Y. Z. once you fill out the form and click the button.”
Don’t want to confuse buyers? Tell Them What to Do!
I know it seems idiotic, after all you just need to fill out the form. But believe it or not some people don’t even realize what they need to click. Some of these people have even been involved in the internet for years. I know because some of these people are my clients and these are normal issues. We just need an automation mode that makes things quick and easy. Then we need to be told what to do. If people aren’t being directed they won’t go.
See even in today’s Internet age people have to type in “what today’s date.” We all get a little lackadaisical sometimes. I mean how many times have you been in to the modem of something and go “crap, what’s the year again?” Not that it happens often, but it happens sometimes.
That’s why you need to remember that sometimes when people land on your website they’ll forget very basic intrinsic things. If it just so happens to fall on you and your website and that lapse of memory it’s nothing that can really be helped. Unless you tell them exactly what you need exactly what to do. All the time.
Never have a confused buyer again by using calendars
If you’re a musician, speaker or just a coach or consultant offering people a calendar or upcoming events or availability is great. Having calendars letting people know about a specific date with calls to action is perfect for increasing conversions. A sales funnel helps deliver that in a very concise and efficient manner. That’s why I suggest getting a subscription of Click Funnels. Copy the funnels that I have made for you guys & success hack me and go off and have working sales funnels instantly.
So again all I need you to do is go to Zach-Miller.com/clickfunnels in order to get your 14 day free trial and templates that I myself use building out my own sales funnels. That way you don’t have to go through the split Testing, the issues of building a funnel from the ground up or just any of the hassles of having to D.I.Y.
I can guarantee that almost 99% of what you’re having issues with right now, Click Funnels solves. It makes your sales funnels streamlined. That way you know what your numbers are and can split test easily. Just like my mentor David Sprague used to tell me, “the numbers tell you what to do.”
When you split test something and bet one of your pages performs better, that automatically lets you know that you need to just switch over to the winner. If you can do that every time you make a small change, you’re going to build sales funnels that make a lot of money very quickly but it all comes through split testing knowing your numbers.
All in all you want to have just one call-to-action that your visitors can do once they hit that sales page. With that being said I wish you guys the best of success I’m Zach Miller bye, bye.