Hey I’m Zach Miller and today I’m going to be talking about the eight questions you need to ask yourself before building a sales funnel. So what exactly are they? Well there’s a lot that you can get into but you need to really guarantee that when you’re building a sales funnel it’s going to properly fit into your business model and the products you’re going to deliver meet what the demand is within your target audience there’s a reason I say that slow but it’s so that you can really understand what I’m speaking of.
These eight questions will really hit on the exact formula and blueprint that you’ll need to get in line before you start building your sales funnel and really making it work into a six and seven figure earner.
#1 – Who is my dream client?
You need to build an avatar for them make sure you can in understand their inner workings their background what are their demographics those are the basic things that we usually just plot out but we need to get even further into it’s not just Are they male Are they you know age eighteen to thirty five whatever their annual income is it needs to be what are their goals what are their challenges whether their hobbies what’s the common objections that they have when you try to sell them on your high ticket or any of your products what are their biggest fears if you can get into the mindset of your avatar then I guarantee you you’re going to have a million plus people on this planet that represent that exact same Avatar and if you can answer this avatars questions you’re going to answer more than a million people’s questions their intrinsic fears their challenges everything that speaks to them you’re going to be speaking to them because people are more alike than they are different and soon as you understand that you understand that you can create your own pie and make your own wealth and money.
#2 – Where are my dream clients online and…
#3- what traffic sources am I going to rely upon?
So there’s a few different ones alright don’t just think of traffic as being exactly what it is just visitors coming in randomly from left or right A-Z it is very targeted there is a place where you get started online and you need to decide where that’s going to be when it comes to relying on traffic so it’s going to be social media? Is going to be digital advertising you know banners things where you’re advertising on other people’s websites to click through from a picture? emailing is probably going to be your primary way. I usually suggest making that your one core way that you interact and engage with your market or your target audience. Outside of that I suggest having one more way that you getting traffic and that’s usually again like I said social media, banner buys through digital advertising, you can do affiliations, you can do marketplaces or price comparisons, you could do a Google Ad Words you know search engine advertising, you could even do S E O Search engine optimization that’s the free form of search engine and then you can do partnerships you can exchange links things like that.
Whatever it is it’s going to be traffic push to your sales page your ecommerce website whatever it is that is your core landing page that you need to get your traffic to push them to your front end offer that’s where you’re going to be pushing all your traffic find out what you’re going to rely on go to that optimize it learn as much as you can about it because it’s better to learn as much as you can about one thing then a little bit of everything I know that so much it took me a little while to finally understand that. You don’t need to be a jack of all trades you just need to be an expert at one single thing that’s what makes you a millionaire. So again whether it’s organic traffic or paid traffic e-mail marketing is the core thing that you will be doing alright you will always have email marketing as a way to push sales after someone has signed up from your landing page they’ve you know opted in through your squeeze and now their subscribers here list the paid route is what I prefer I talked about this on many stances I’m not going to get into it right here now but there is a reason that paid works much better than organic.
Over the long term organic will be much more valuable to you and it has the largest return on investment because your usual investment is a few hundred to a few thousand dollars and the yield will be much greater whereas with paid advertising we’re looking to spend one dollar and get one dollar back so it’s almost a 1:1 right back even still it’s profitable in the long term. We want to build a giant buyers list so that we can remarket through email our next product our next solution our next step and wherever they’re at maybe it’s a mid-ticket, maybe it’s a high-ticket, maybe it’s a continuity, maybe it’s an additional ad on that we just created whatever it is that’s what you’re pushing through email.
#4 – What copywriting do I need?
Effective copywriting is what you have to have in order to engage your audience and get them to subscribe and opt in. It can’t just be the normal run of the middle of hey you know I can pay someone a couple bucks to write a few hundred words. That’s great for search engine optimization and you’ll get you great rankings because you can turn out a lot of content quickly. But when it comes to actually engaging your audience on the main website or page that they’re leaning on they may explore after going through your squeeze page and purchasing your product that right there your blog is what needs to be high quality content what types of content or what type or types are going are you going to use when you write in a certain creative style make sure that you learn how to do that so you know that you’ll always be engaging this certain type of individual that it’s exactly how you build an audience that is rabid for you loves you and is almost cut like in their following towards you that’s exactly how you do it.
#5 – how will my autoresponder be set up?
That’s the next thing you need to ask yourself is it going to be just a five day sequence like I teach you, are you going to have a thirty day sequence where it’s automatically sending out for thirty days letting them get to know you more about your character what you offer things like that. For me I choose just a five day plan and then I get my daily emails going from there because that’s what I enjoy the most being able to get people to understand now that you’re signed up here’s the next thing that you should be looking at because it’s absolutely going to rock your world so when you finally do that you turn out what you’re going to turn out what you’re going to create this content for your auto responder you start getting into your daily Seinfeld’s and you understand here’s where you start picking up now you need to learn all about creating urgencies.
#6 – How do I create that sense of urgency?
Are you going to be removing part of your sales funnel? is it going to be available for a limited time? is it breaking information or news is it something that plays into a fear vulnerability or long held belief? Whatever it is these things need to be real so that way you can automatically play off of these ideas that people can trust you from the get go if it’s something that you’re going to remove, remove it eventually doesn’t have to be today doesn’t have to be tomorrow but maybe in three, six, twelve months from now it’s eventually remove you told people hey this is something that’s going to be limited time not going to have it forever those who get it get it and those who don’t, don’t that’s it it’s simple as that and then maybe you can offer those courses as bonuses later on in other things that’s what I do old courses that I’ve no longer really sell as a friend and offer I utilize as bonuses on the back ends of other offers I give it as an incentives to pay me a thousand dollars for a course or maybe isn’t up sell for twenty or thirty dollars on another course that only cost twenty or thirty dollars as well these are all great things that you can utilize over and over but urgency is what creates the sale all the time alright if someone can come back to this weeks, months, years later than the urgency to buy is not there and the opportunity to buy is closing quickly because of that.
So creating scarcity can be an easy thing to do create a clearance a limited time reduced price while supplies last limited runs special editions whatever it is there’s always a way that you can spin anything that you offer to it being a limited offer something that won’t be around forever so when it’s gone it’s gone that right there is my favorite phrase to use it’s open ended its truthful and it’s absolutely to the point when it’s gone it’s gone if you see it now you need to act now because it’s here but when it’s gone it’s gone and it’s gone forever that’s a simple as it is and it’s absolutely true now when I move those programs away I get to move them whenever I want to so next time I introduce my next product those products all of a sudden from before its predecessors get removed their done their move from search engines everyone that has bought that gets final access to it for a couple of weeks and that’s it I close it off and I make people wait and then I offer it usually a little bit later as like I said and up sell to one of my other products which again increases the people who didn’t get to take advantage of that first offer now seen it this time I’m more likely to buy It’s always agree thing to introduce into any products or value ladders that you have.
#7 – what payment integration am I going to use?
You have a lot of options: PayPal, Google Checkout, Amazon, visa or you can be taking credit cards like through authorized.net. Or are you going to be using stripe there’s one hundred in one different places you can go to know hey I can take these payments but which one will integrate with everything that you have I’ve often found either PayPal or stripe work the best in worldwide integration towards anything that you use whether it be click funnels, WordPress, any website or anything really that’s the best that I use.
#8 – Are my numbers adding up?
Like I say if you’re going to invest a thousand dollars in your sales file you’ve got to make sure you’re not just getting a couple hundred dollars back out it’s got to be a thousand dollars start small work your way up I usually start at fifty to one hundred dollars in buying paid ads and then I’ll double up every time I see a success to me is getting at least fifty percent of the money back because I know on the back end I’m going to naturally make that up even more I just want to build my buyers list that’s what’s most important to me and my position as where I’m at because I know again when you have a full value ladder that you will be able to make much more money because you can remarket to those people the next step the next product mid ticket high ticket continuity whatever it may be. Then when you know that you having a sales funnel that is giving you at least fifty percent hopefully one hundred percent (inaudible06:13) back so one dollar in one dollar back out then you know that you can invest and build a large buyers list from that after that you need to determine who is your ideal customer who exactly are you looking to target.
With that being said those are the questions you really need to start addressing before you start building your sales funnel and your value ladder out when you do have all of these things answered you have a great marketing blueprint to step forward into and envelop the success that you deserve.
With that being said I wish you the best I’m Zach Miller bye, bye.