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Giveaway Promotion [CASE STUDY]

So I’ve had a lot of emails and comments on how to run a “Giveaway” that I talk about so often..

Giveaway

It’s quite easy and I’m going to take you through the steps on how you can add 200-500 emails to your list in the next 7 days..

 

Yeah, you heard that right – 200 to 500 new emails in 7 days..

What You’ll Need

PRIMARY
  1. Website to Run Promotion from (must be WordPress)
  2. Buy KingSumo Giveaways plugin & install [use Facebook50 code]
  3. CLICK “Add New” to create contest. Fill in the information [pretty standard stuff] start & end dates, prize, value, details, etc.
  4. Hire a Virtual Assistant to post to freebie sites OR follow my paid advertising strategy below [see CASE STUDY]

 

ALTERNATIVE
  1. If you don’t have a website or WordPress, use RaffleCopter. While you have to pay a monthly fee (adds up quick), it’s a must if you cannot use KingSumo Giveaways.
  2. CLICK “Add New” to create contest. Fill in the information [pretty standard stuff] start & end dates, prize, value, details, etc.
  3. Hire a Virtual Assistant to post to freebie sites OR follow my paid advertising strategy below [see CASE STUDY]

 

What to Give Away

The biggest factor you need to determine..

 

..is what to provide as a prize..

 

If you giveaway money, a gift card or generic item – you’ll attract contestants who won’t want to hear about what you have to offer..

 

Someone who signed up for an Amazon Gift Card WILL NOT want to learn more about Solar Panels & Green Energy..

 

HOWEVER, someone who signed up for a GetResponse, MailChimp or Aweber contest, WILL 100% BE INTERESTED in hearing about Email Marketing..

 

Get it?

 

The trick is, you have to offer a prize that CLOSELY relates to your exact product/service, so people who enter – will want to hear more about what you have..

 

So think about a prize that will attract your ideal customer..

 

Heck, it could even be your own product or service [to save on costs]..

 

Just make sure the prize is over $30, but under $100..
I’ve found that prizes over $100 don’t get many more signups, and the ROI really starts dropping..

 

Preview of Giveaway

So when the page is all setup [using KingSumo Giveaways], it’ll be very plain, which is what you want. You can change the background color & side images, but I found SIMPLE IS BEST.

Giveaway Preview

 

Case Study Results

We ended up doing quite a bit of case-studies [13 total] to find the best PAID giveaway sites.. [and FREE ones].. below are the results..

Giveaway Promotion Statistics

This case study was one best at showing where the most results came from..

 

Hands Down.. GIVEAWAY PROMOTE was our leader, time after time..

GiveawayPromote-Reviews

Giveaway Promote was sooo good, I actually had to interview the owner, Bridget and got some pretty sweet tips..

 

..you can Click Here to read my interview with Giveaway Promotes founder, Bridget Gillian..

 

Long story short, when we did PAID vs FREE promotion, PAID still won..

 

And this is paying a Virtual Assistant $3 / hour, to post to 200 freebie sites, which cost us an average of $76.50.

 

When we spent those $76.50 with Giveaway Promote [#1] and Giveaway Monkey [#2]. We saw a 800%+ ROI (Return on Investment)..

 

WOW!!

 

Now, we don’t even do FREE advertising anymore. We just drop $50 with Giveaway Promote and don’t look back..

 

Conclusion

So now you know how to run a contest..

You’ve thought about what you’ll offer..

You’ve seen my results..

You know PAID ADs with Giveaway Promote & Giveaway Monkey are better than FREE ADs..

What are you waiting for? Go get started!!

 

Setting A Deadline [Plata o Plomo Parable]

Whenever someone has asked me why they haven’t had success yet..

 

I always ask them, “If it turns out to be something inside YOU that has to change, will you have the courage to do it?”..

 

Most say “YES”, some are honest with themselves and just stop there..

I challenge you to dig deeper & ask yourself – “what really motivates me?, What rewards do i find especially satisfying? What brings me joy?”

motivation-hierarchy-of-needs

Whatever it may be.. the bottom line is..

 

The problem will ALWAYS BEGIN AND END WITH YOU..

 

That may sting like salt in a wound, but you know, Why?

 

Because YOU are the ONLY THING YOU can control..

 

Everything else is a “variable”..

 

And in marketing and business, we don’t stress over variables, we split-test them..

 

As long as you become the ONE DEPENDENT.. we can formulate success..

The Common Struggles

There are roughly 3 categories that 99% of people will fall into as being one of their biggest catalyst that stand in the way of their success.. Don’t feel ashamed to have a similar issue [or different one].. YOU ARE NOT ALONE..

 

  1. Procrastinator
  2. Penny-Pincher [aka you’re not as broke as you think]
  3. Overactive Achievers

 

Just be willing to change it.. and it’ll happen.. life is weird like that..

The Secret of Change Quote

So let’s break each down, shall we?

 

PROCRASTINATOR

Easy to understand.. but includes a wide range of people. If you find yourself getting things done “late” – even if you are a hard worker. You’ve put the wrong things TO DO on top of your list. You need to have a focus and a deadline & re-organize your list so that WHAT MAKES YOU THE MOST MONEY is most important.

Let’s face it, the way we think.. that doesn’t always happen. So take a second look and figure out if you are spending your time daily COMPLETING YOUR CHIEF GOAL, or wasting it away on #2-100.

 

PENNY-PINCHER

Whenever you find that you “don’t have enough to get started”.. it’s just a lazy way of saying – I don’t wanna make it work. So you end up going the “free” route and it takes years and years and you’re stuck with the same #s in your bank account a decade later.

I always tell people who save and pinch pennies OR even say they “don’t have money” to ask themselves the parable of “TIME vs MONEY” as related to in the Christian Bible..

One of Jesus’ most significant parables regarding work is set in the context of investments (Matt. 25:14-30). A rich man delegates the management of his wealth to his servants, much as investors in today’s markets do. He gives 5 talents (a large unit of money)[1] to the first servant, 2 talents to the second, and 1 talent to the third. Two of the servants earn 100% returns by trading with the funds, but the third servant hides the money in the ground and earns nothing. The rich man returns, rewards the two who made money, but severely punishes the servant who did nothing.

The meaning of the parable is, the servant who received one talent was not condemned for failing to reach the 5 talent goal; he was condemned because he did nothing with what he was given.

Much the same with what you have today. There are lots of things around your house that you can sell on eBay to get some extra funds going. There are things in your life you can cut out to have more money to work with (cook & eat at home more, cancel TV & Netflix, etc.).

Not only SAVING MONEY so you can now take that extra income and speed up your success (by paying for traffic instead of waiting YEARS for “free”). On top of that, when I first started – I leveraged my credit cards A LOT and it made me a lot of money too. Now, I didn’t blow $1,000 in a day.. more like $50 a day > $1500 a month > making $2000. After 3 months, I was able to DOUBLE my investments into a “winning funnel” and launch a 6-figure empire QUICKLY!

OVERACTIVE ACHIEVERS

The biggest things an Overactive Achiever [OA for short] has for an issue, is putting too much on their plate. If you’re this type of person.. you’ve either never heard of, forgotten, don’t apply the 80/20 Rule in your life.

Which states, 80% of your riches, success, happiness will come from 20% of what you do/have/experience. AND IT’S TRUE!

I was just like this for a while. I wanted to do 101 things to make sure I didn’t have “all my eggs in 1 basket” sort-of-deal. But you know where that led me. To a big, fat, ugly loss at every dealing in business..

No, it didn’t happen instantly.. but it happened EVENTUALLY..

In fact, I built 4 6-figure businesses before I realized this.. and now I’ve finally been able to focus on my ONE SERVICE that makes me most of my money.. coaching.

It’s no surprise that my coaching costs $12,000 – $100,000. Why though?

Because I take people who have great success already, and make small changes in their life/sales funnel that DOUBLE IT. If you could double your business in the next 90 days – would you do it?

YES.. YOU WOULD and 100’s already have!

And that’s the 80/20 rule in motion. I found I didn’t need 101 services, businesses or employees. I only needed 1 really great thing. That was all.

Now once you find what THAT ONE THING IS..

You clear out all your schedule, to-do lists, appointments – and you re-write the entire thing (and forever) with that ONE THING being the centerfold. Everything else in life takes backseat to it.. if you do this, in a year – you’re going to find yourself further than you ever dreamed.

Plata o Plomo

How to Find Your Drive

It’s 1978 and Pablo Escobar (famous cocaine runner of the 70’s & 80’s) has found his perfect way to get what he wants done. Tired of bribing and talking.. he creates the phrase “plata o plomo”, which literally translates into “silver or lead”.

 

So what does this cocaine runner have to do with your business? .. EVERYTHING!

 

See, Escobar was the KING of Coke (and in the late 70’s and 80’s coke was the drug of choice!) whenever  wanted to sell his product without issue, he’d go to the local police in the middle of the night with a bag of silver & a gun. With a gun pointed at their head – he’d ask them, “plata o plomo, manana?”.

 

Which means, “silver or lead – choose one by tomorrow”. Guess what almost EVERYBODY (that lived) chose..

 

Yeah! You bet your sweet a** they said Silver!

 

So how does this help you in business.. ?

 

Well, whether you are a overachiever, “just average” or a procrastinator – you MUST set a “Silver or Lead” deadline to have your sales funnel finished. That’s why they call it a dead-line…Whatever that goal is – if  it isn’t done by your deadline – you’ll either finish on time or accept the “death” of your dreams & creating an online business.

 

WHY IS THIS SO IMPORTANT?

 

Let me tell you what it does for me.

 

GETS. SHIT. DONE.

 

What My Deadline Did for Me

A “Silver or Lead” deadline is what made me create my 1st funnel, get traffic, create my 1st product (same way I show you how to fill all of your value ladder) – ALL IN 14 DAYS.

And let me tell you, it took me another 30 DAYS to get my sales funnel perfected with split testing. So I didn’t have a Self Liquidating Offer (SLO Funnel) until Day 45!!

Which means, if I didn’t set a deadline, I wouldn’t have seen success maybe until 5-6 months later..

Since I got everything done up front, I was able to fail quicker right away and perfect my funnel in a short period..

And these were mistakes THAT WOULD HAVE HAPPENED..

But learning fast, made me $22,227.12 on Month #6.

Everything will have mistakes that need correctin [and some don’t]..

But if you start today, you can fix the mistakes tomorrow.. not next week.. not later [if ever]..

I can honestly say, if I didn’t have my “Silver or Lead” deadline, I may still be working on my 1st course, rather than updating and helping 100’s [now thousands] of people through my daily emails and posts that link back to a fuller story..

If its important quote

Thanks for reading..

..remember to set your “Silver or Lead” deadline TODAY..

 

And to make you more accountable, tell me and everyone your deadline below in the comments. Even amongst unknown peers, revealing something like this will hold you accountable and make you take more action..

 

Insider’s Interview with Giveaway Promote’s Founder

Everybody, I want to introduce to you, one of the top contest promotion sites online today. She’s been #1 in a lot of our blind split test campaigns, and consistently her promotions have made our campaigns as successful as they are.

Whenever you need knock out of the park results…

You’re going to end up using Bridget Gilligan of Giveaway Promote.

bridget_giveaway_promote_owner

Now we have Bridget with us here today, and she’s been nice enough to sit down with us for an insider’s interview into running a successful giveaway that can net you THOUSANDS of EMAILS for pennies on the dollar.

So to start.sales funnel secrets promo

SOME Q & A TO START…

What are giveaway sites?

A “giveaway site” is a central location that giveaways (a.k.a. sweepstakes) and contests are listed, generally by category, end date, entry method or eligibility. The primary audience of a giveaway site is people who enjoy entering giveaways (shocking, I know).

Not all giveaway sites are equal. Most of them are simply directories without any human touch where you may or may not see a few people find your giveaway from there.

Giveaway Promote is completely different from any other “giveaway site” in that I provide a custom, hands-on promotion service. We’re not a cold and automated giveaway directory.

I personally review and publish all of the giveaways coming in, create the emails and custom images, write the social media posts to the right people at the right time, analyze the results of every promotion and am simply a real person.

This makes such a big difference in establishing relationships — not only with my clients promoting their giveaways but with building a close-knit community of entrants.

 

Is running a giveaway easy?

Setting up and running a giveaway itself is really easy. I love Rafflecopter — it’s the easiest and most user/entrant friendly giveaway platform that’s out there right now.

Running a successful giveaway is a little bit harder. The main challenges with giveaways are (1) selecting the right prize to attract your target audience, (2) learning enough about sweepstakes laws and platform promotion guidelines (Instagram, Facebook, etc.) to make sure you’re not going to get yourself in trouble with the law or get your social media accounts shut down and (3) getting people to find and enter your giveaway.

Owner of Giveaway Promote

When I run a giveaway, what’s the #1 thing an entrant looks for before saying “YES”?

Each potential entrant will first look at the prize to see if it’s something they are interested in, then they’ll look at eligibility, to make sure they are able to enter based on where they are located.

Next, they will review the giveaway landing page further to see how to enter — what it is you’re asking for them to do in order for an entry or entries (the more you ask of an entrant, the less likely they will be to enter — keep it simple).

Finally, before they enter and provide you with any of their personal information, they look to prove that your giveaway is legit. They are looking for red flags of scams (too good to be true wording, no rules, deadline extensions, previous giveaways have no winners, etc.), they want to read through your official rules, find the start/end dates, and may dig through your website further to make sure your business as a whole is on the up and up.

 

Any secret tips you can give for promoting our giveaways?

80% of your results really will come from 20% of your promotion efforts. Make a plan before your giveaway goes live. When it comes to promote it — go where the people are and budget for promotion. Work with people who know what they are doing. Test, adjust, repeat.

 

How should someone follow up with these emails after they have them?

Provide value to your subscribers and they’ll stick around. Expect to lose some once you announce a winner. It will happen no matter how dialed in your prize is to your target audience.

Focus your energy on providing value to the rest of them – give them a reason to remain on your list.

 

Closing Remarks

Now Bridget, you have a course coming out, the product launch will be available here soon. What exactly will that cover, regarding giveaway promotions? (only talk about ONE THING that is your main selling point to them)

“We have several courses coming out this year. Our courses focus on teaching you how to use giveaways to grow your audience and successful giveaway promotion strategies that get results. They will all be available on our website. The first one will be released here for download: http://www.giveawaypromote.com/

sales funnel secrets promo

What Drives You?

Motivation, everyone needs it, but where does it come from?

For 99.98% of the world, it breaks down to 2 things..

DESIRE FOR GAIN or FEAR OF LOSS..

It’s that simple..

There’s no ‘shortcut’, per se, to finding what exactly drives you..

As it’s only a question YOU can answer, to which it is..

What motivates you?

Find Your Motivation [FEAR]

Here’s an exercise I do for people who haven’t found their ‘spark’ yet..

Usually it’s an exercise you do but ONCE..

As once you’ve found your inner driving motivation, finding it again becomes 2nd nature..

All I want you do to is take the next 10 minutes and close your eyes.. (but read the whole article FIRST!)

In your mind’s eye, picture yourself at the lowest point that you can reach in life..

Simply go through all the fears you’ve had about loss and the effects it would have on YOU and THOSE YOU LOVE..

In this moment, I want you to take the MOST FEARFUL thing that can happen to you..

And whether it’s fear of losing all your money.. your house.. your spouse..

Whatever it is.. REMEMBER JUST THE ONE THING..

Once you find your BIGGEST FEAR – ask yourself..

“Do I want this to happen to my life?”

The answer is always a resounding, “F*#K NO!” and it should be that violent of a response..

That’s exactly what MOTIVATION feels like..

This is the fuel for “driving” your life forward.. ala..

MOTIVATION

Now, whenever you find yourself in need of more ‘drive’, ‘fuel’ or motivation (towards anything, even the mundane)..

You simply picture your biggest fear and how your life will end up there IF YOU DO NOT get ‘xyz’ done..

That’s it.. now the fear of loss.. is now your biggest fuel for gaining everything!

Let-Fear-Motivate-You

Find Your Motivation [DESIRE]

This exercise is almost exact to the previous one.. except this is meant for people who want ‘good feelings’ to produce more ‘good feelings’..

The odd thing I’ve found about our human minds.. WE LOVE FEAR..

So oddly enough, 80% of you will use the exercise above and it’ll drive you 10x further than any DESIRE does in life..

BUT, for those of you who derive pleasure from pleasure.. welcome to bliss..

Here’s an exercise I do for people who haven’t found their ‘spark’ yet..

Usually it’s an exercise you do but ONCE..

As once you’ve found your inner driving motivation, finding it again becomes 2nd nature..

All I want you do to is take the next 10 minutes and close your eyes.. (but read the whole article FIRST!)

In your mind’s eye, picture yourself at the lowest point that you can reach in life..

Simply go through all the dream you’ve had about your life and the effects it would have on YOU and THOSE YOU LOVE..

In this moment, I want you to take the MOST AMAZING thing that can happen to you..

And whether it’s finding love (or building more of it), making boatloads of money, fame, success, recognition, relaxation or just spending time with friends & family..

Whatever it is.. REMEMBER JUST THE ONE THING..

Once you find your BIGGEST DESIRE in life- ask yourself..

“Do I want this to happen to my life?”

The answer is always a resounding, “HELL YES!” and it should be that violent of a response..

That’s exactly what MOTIVATION feels like..

This is the fuel for “driving” your life forward.. ala..

Motivation

MOTIVATION

Now, whenever you find yourself in need of more ‘drive’, ‘fuel’ or motivation (towards anything, even the mundane)..

You simply picture your biggest desire and how your life WILL end up 1 footstep closer IF YOU DO ‘xyz’ NOW..

That’s it.. now the desire for gain.. is now your biggest fuel for gaining everything!

Conclusion

So, there are 2 exercises that will help you. Whether you respond positive or negative to stimuli. Just keep these motivations on your mind with everything you do (even the mundane) and you will instantly create a ‘halo of success’ around you. Everyone will soon be magnetically charged towards you because of your drive. And it’s because SECRETLY everyone wants to know how you do it, and what makes you tick.

But you know the secret.. it’s something you’ve always done..

And now you can apply it to your life and achieve things beyond 99% of humanity..

 

Giveaway Blogs I Love

So here’s my list of giveaway blogs that have helped me through my years online, especially with giveaway promotions. These are the sites I’ve used so far that have helped me get the most opt-ins with my own giveaways and I will continue to update this post as I find more great sites that can help you too. I highly recommend visiting any one of these sites for coupons, freebies, and giveaways. Go check ’em out!

Julies Freebies

Julie’s Freebies & Sweepstakes – The most awesome giveaway blogger we’ve met yet!

Giveaway Junkie

Giveaway Junkie – These are some awesome guys that help with any giveaways you may be doing – get more exposure with their help.

Sweepstakes Crazy

Sweepstakes Crazy

CoolFreebieLinks

Free Samples | Freebies | Free Stuff on CoolFreebieLinks – Useful free samples freebies and free stuff for babies, kids, teens, teachers, christians, men and women. All free offers hand picked and reviewed to weed out junk!

Contests for Moms

Contest for Moms

Just Free Stuff

Just Free Stuff!

SweetFreeStuff

Sweet Free Stuff

 

Mr Free Stuff

Mr. Free Stuff

Mrs. Sweepstakes

Mrs. Sweepstakes

Giveaway Archive

Giveaway Archive

Sweepstakes Directory

Sweepstakes at Sweepstakes-Search.com

Enter Online Sweeps

Enter Online Sweeps

The Free Site!