Hi, my name is Zach. I want to welcome you to my marketing laboratory. Yeah I know, it kinda looks like a blog, but there’s a reason for that. So you’ve heard a little bit about me (hopefully all good), and you want to learn why I’m ‘the guy to follow’. And I don’t blame ya, I don’t follow a man till I know where he’s headin’ too. So, who am I to tell you all these marketing marvels & secrets? Well, let me tell you I’m no genius – I’m actually a college drop out! But even with sub-par collegiate skills, I've made myself and others millions online.
Hi! I’m Zach Miller. Today I’m going to be talking about underdog ideas. You’re an expert – you just don’t even know it yet. I think that’s truly a powerful statement! We all need to absorb that inside our very being. Because through osmosis our expertise naturally shine out of us and people want to be around us. But only when we recognize our own expertise; do these expertise truly take form and shine through into other people’s lives.
You’re an Expert!
Now what do I mean by having your own expertise and not knowing it? Well, we all have things that we do in our day to day life that we take for granted. Unfortunately, that’s just one of the side effects of being inside the monotony of your own life. See you may not realize it but there are things you do in your day to day life. There are lots of things that people pay money to learn. Like knowing how to eat properly, how to be a vegan, knowing how to drive a sixteen wheeler. Or how to lose weight, gain muscle, or other things that you’ve taken a lot of time to learn.
You’ve forgotten how to utilize your expertise
But unwittingly you’ve forgotten to learn to take advantage of your knowledge. And now other people don’t have advantage of that. You can do yourself and others a service or dis-service by what you do inside your head day to day. What you do may seem mundane. But to others it’s absolutely brilliant. That is the expertise that we’re looking to yield from your mind and put onto a certain form of media.
There is something that you can offer to the world. Whether it be in print, video, audio or anything else. Your expertise are waiting to be shared! It’s all a matter of how you go about presenting it. Inside my book, “Sales Funnel Secrets” I show you how to take your expertise and how to show it off in the online world. Giving yourself a platform to be able to speak from. Reaching audiences of tens even millions of followers who are eager and ready to hear your message.
There’s a Community Waiting – You’re an expert they’ve been waiting for!
With the planet of eight billion people and growing, there’s definitely going to be a few million people that are ready to hear your message. People who are ready to reach out and want to learn how you did what you did. Even if it’s something as simple as learning how to cook.
Even simple skills are valuable!
I guarantee you that within the U.S. alone there’s over one hundred thousand college students that do not know how to cook anything outside of a package of ramen noodles. So that can be an absolute breathtaking experience to be able to learn how to cook inexpensive and healthy meals. Recipes that give you lots of energy and make you ready for each day inside of the busy world of a college and especially collegiate athlete.
You’re an Expert Because The Riches is in the Niches
Everything that can be niche, can be sold. Everything that can be written, can be sold. It doesn’t have to seem like it’s an expertise. If you’ve taken time and you take it for granted and other people would like to hear it. It can be sold.
All of these things are waiting inside my book “Sales Funnel Secrets.” This book is completely free. All I ask is that you pay the shipping so we can ship it off to you anywhere in the world. And get it to you as quickly as possible. You can get that book by visiting www.Zach-Miller.com/book So you can take advantage of the decade of knowledge and wisdom that I’ve put inside of this three hundred plus page book.
You’re an Expert – Don’t Let Old Stinkin’ Thinkin’ Hold You Back!
Now again like I said, these seem to be underdog ideas, people don’t think that they can sell their own expertise. That’s just what they’ve come to believe inside of their own mind. But I and so many others are living proof that we each have valuable expertise. What you know is actually valuable to people that you speak to on the World Wide Web.
Will you take your expertise for granted or will you leverage for cash?
You may take all of these things for granted right now. But it’s magic when you present these ideas to a hungry audience or congregation, that’s looking for these types of ideas. You shine. And that’s what people want. They want your expertise, no matter how simplistic it may seem (to you.) There’s a message. There’s a path that you can give that was never thought about by a group of people. People who are looking for the exact secrets that you hold inside your mind.
Find out What You’re an Expert In!
So with that being said. I wish you the best of success in finding what your expertise are. So that you can put them inside of a book or a video. Or even speak about them through audio. Whatever it is, go and write it down, make it a reality. I guarantee it’s going to eventually become the life you love to live. Sharing your expertise as an entrepreneur. With that being said, I wish you the best of success I’m Zach Miller Bye, bye.
Hi! I’m Zach Miller. Today I’m going to be talking about how to get more traffic by tapping into the endless sea of buyers all around. The only question is – where are you? I see a lot of people struggle with three main things in their online business: conversions, traffic and having a high enough cart value.
When it comes to traffic, let me tell you there is so much everywhere – it’s unbelievable! There’s eight billion people on this planet. I believe about five billion have access to the Internet nowadays. So with that being said, it’s not that there’s not enough traffic. It’s that you don’t know how to tap into that traffic. There’s a few million people that want to hear about the solutions you have. It’s only a matter of finding where those people are at. which is really in quite a number of places but where do they congregate.
What does congregating have to do with getting more traffic?
Now when I say the word congregate or even congregation what probably comes to mind? Something like a church or religious following or a network of group or group that gets together for one idea, right? That’s exactly what your audience is like. They’re interested in sports, building their own house or just losing a few pounds over the summer.
Whatever it is there are forums, websites, Facebook groups all around that are talking about these things day in and day out. They’re just waiting to hear what you have to offer. All you have to do is set yourself down in front of these groups of people. But have you been able to do that yet? If not, here’s a few little tricks that I use to make sure that I’m successful whenever I launch a product.
How to Get More Traffic to Your Website or Sales Funnel
Step 1 – Get More Traffic by Researching Forums in Your Niche
See the very first thing I do is go out and find these forums and Facebook groups just by doing a Google search. Usually sometime like “niche keyword + forum.” Something that usually has to do with my niche or industry. People who are looking to make money online, lose weight, manage their finances, ect. Any of these things can be typed into Google with the word forum.
You can find Facebook groups even easier by going into Facebook and typing in your niche-related keyword/s and see what groups pop up. These people congregate together and are looking for the solution that you’re about to offer them. The only problem is you’re not there yet.
2 – Success Hack Competitors With ‘What Runs Where’
This endless sea of buyers is even easier to find when you just look at your direct competitors and I use a website called www.whatrunswhere.com and you can get a one dollar trial by visiting Zach- Miller.com/WRW and that will enable you to get a one dollar free trial and you can now spy on all of your competitors and where they place their ads what ads they’ve placed and even the age of those ads! It’s pretty awesome!
Now you may be asking why would I need to know the ad’s age Zach? Well here’s the reason is, the longer that an ad has been running – the more successful it’s been. See if you have a losing ad you’re not going to continue running it for three hundred or five hundred days. You’re probably going to cut that off after one to two weeks.
So when you find an ad within what runs where and your direct competitors advertising on website A F G and Z. Now you can go to those places instead of wasting your time on a bunch of other places. Instead you can go right to those websites. Place similar ads talking about similar solutions and you’re going to get similar results.
Get More Traffic & Profits by Success Hacking!
This is what I like to call success hacking! It’s the way that I’ve built a lot of my business and my clients’ businesses. And I teach my students to use the same success hacking methods. It helps you instantly verify that the industry or niche you’re about to go into is viable for profits. If it is not, and you don’t find a lot of competitors, that means there’s probably not a lot of pie to be had. See it’s not that you need a large amount of the industry of a niche; it’s that you need to have an industry that has a lot of demand.
What if you owned just .01% of your industry?
Take for example the health industry which has six billion dollars a year that it is getting from health related sales. Now that’s amazing when you think about the need to only have .01% of that entire industry. You’d be making six hundred thousand dollars a year. Just by having the smallest portion, like a tenth of one percent of the industry.
What is success hacking in a nutshell?
Success Hacking is all about going where the competition is. Looking at their offers, copy, ads, ect. and finding if there’s a lot of demand for your product. Then begin asking these people in forums if they think your type of product would be a good idea. Being able to get this direct feedback makes sure that you’ll have an endless sea of buyers that’s rabid for your product.
To summarize, you can get more traffic to your site by:
Researching forums in your niche
Success hacking competitors
Using competitor spy tools like ‘What Runs Where’
Getting direct feedback from people in forums, facebook groups, ect.
Now with that, you can start envisioning the endless sea of buyers is all around you. The only question now is, will you be in front of them? or will your competition? When you start thinking like that, the entire game of marketing takes a complete 180. It instantly becomes easy again. Well with that being said I’m Zach Miller and I wish you the best of success bye, bye.
Hi! It’s Zach Miller. Today we’re going to be talking about five tricks to improve your conversions. I’m talking anywhere; whether you have a website, a sales funnel or you’re just trying to naturally make sales online as an affiliate. Go ahead and use these five hacks. It’s going to revolutionize the way that you do business online.
#1 – Improve your conversions by having only ONE call-to-action
Have only one action visitors can take per page. This simplifies everything for you and the visitor. It may seem like common sense but, there’s so many people struggling because they’re NOT doing this simple step. I see so many entrepreneurs and new people in online sales making this mistake.
This is such a costly error because it’s counter intuitive to most people. Sales people are not taught naturally that the more options you offer to a customer, the less likely they are to say yes to any of them. In other words having two or more options for them to decide on is going to be less successful than just having one option. You want them to either take action or leave. Now this again will seem counter intuitive to a lot of people at first. However with closer inspection you’ll be able to understand the psychology behind it. My mentor, David Sprague always used to tell me that the numbers tell you what to do and that’s absolutely true.
#2 – Improve Your Conversions By Split Testing. Split Testing. Split Testing.
Whenever you decide to improve a web page – split test. And again make sure that there is one thing for them to do on that page. As long as you have that one thing that they can do. You can now begin split testing on how well your changes result in a visitor actually taking that action. So it’s very important you have just one thing for someone to do. So they’re not going to get confused. Because as Zig Ziglar used to say a confused mind never buys and that’s exactly the truth. Sid Michaels has repeated said that. So has Dan Kennedy, as well as Russell Brunson. And many other famous, successful entrepreneurs and online marketers have echoed this same message throughout their careers. Have only one call-to-action per page. That way it’s a lot easier to keep a clear message and A.B. split test every single page. So ensure that that you have one action per page and every change that you make improves that action and that conversion rate.
#3 – Improve Your Conversions By Focusing on Your Landing Page
Now if you have a website or if you are an affiliate this of course can be an issue. But you can always push people in one way or another on your home page especially within the fold. Which is the portion of your website that can be very easily viewed without scrolling down inside a person’s browser (usually on desktop).
Mobile is a different concern of course. Mobile optimization should occur no matter what. So when you focus on your landing page, make sure everything shows up well in mobile too. Your landing page moves someone once they have submitted their information. Whether it be a phone number, their name, their email, etc. etc. They will be then pushed towards the next page. But the landing page is where everyone starts where every new visitor lands. See if you have other pages available, there’s numerous places they could go. But with one call to action (like getting someone’s email) people are willing to trade for free information in return.
So when you focus on a landing page it simplifies your process. There’s one thing that they can do and it’s always the page that they’re driven to. It’s the first page they reach all things in your website. Then all your marketing efforts transform into a funnel. where everyone starts going through at the very top. No one starts at the bottom or the middle or anywhere else. Everyone starts at the top. That becomes of course the most important part of the funnel the larger the top of your funnel is, the more they can be pushed down to the lower levels within your sales funnel.
#4 – Improve Your Conversion Rates by Split Testing a Sales Video on Your Page
On your landing page or within the fold of your website home page, you’re going to have a split test where you’re going to either give an image or a video right next to your opt in box. Which should take up a large portion of your page (if not all of it.) After someone signs up then they may be able to access your website or see what your products are etc. etc.
A video can be very beneficial. It builds rapport quickly and it explains a lot of what you’re going to be offering when they sign up with their email, phone number, ect.. However, you will want to split test between an image because counter intuitive as it may seem small changes like this can actually increase the conversion rate sometimes as marketers we do oversell ourselves sometimes the sale is in the simplicity.
#5 – Improve Your Conversions by Focusing On Your Copy
The Copy on Your Landing Page Should Be the Reason People Sign Up!
The copy you have on your landing page (or squeeze page) whatever you want to call it; should be the reason why people sign up. It should be a big promise headline. It’s going to be a statement as simple as, ‘how to blank without blank.’ For example: How to make high ticket sales without talking on the phone…ever!
So how they will get some sort of benefit from what you’re going to be teaching them. Now maybe you don’t give everything away inside your freebie. But it’s explaining how this process works, how they can start on the pathway to getting that desired result. then let them know without some detriment that it normally takes to obtain the previous benefit that you just mentioned. So maybe hey how to make a thousand dollars without working one hundred hours or something very similar. Like how to lose twelve pounds in two weeks without dieting or eating any carbs. There’s multiple ways can be said and I think it’s extremely powerful.
So those are my five tricks or hacks to improve your conversions anywhere. No matter who you are, you utilize these five unique points and I guarantee higher conversions are very easy to obtain. With that being said I’m Zach Miller bye, bye.
Hi I’m Zach Miller! Today I’m going to be talking about three sales funnel tweaks that produce effortless SALES.
What is an order form bump?
#1 – have an order form bump page
For those of you who don’t know what an order form bump does is; it asks if they would like to purchase an up sell immediately after inputting their credit card information. But right before they click on the button to actually make the purchase.
So this little thing doesn’t seem like it would do much. But in fact from our own research, we have found that somewhere around 20-25% of people will go and say yes to that up sell. The reason being is, a lot of it goes hand in hand with what you’re selling. We like to do a free plus shipping so we then offer a book. Then our up sell is the audiobook version because a lot of people just don’t like reading. We find about 20-25% percent will buy something else right after they’ve bought your main product.
Up Sells Increase Your Overall Value
So that’s something that’s very easy to create & increase the value. Not to mention increase the amount of sales that you can get. Because the more value that you establish upfront on your sales page the better off you’ll be. Again it’s that front end product that needs to deliver the most amount of value so that people can take the secondary and tertiary steps to giving you even more money later down the road.
#2 – Use onetime offers with the proper sale script
Even after people have said yes on that order form bump page, what you’re going to do is add another one or even two onetime offers products. Something that’ll help increase the success that they’ll have with that first front end product. Or maybe it’s something that’ll increase the speed in which they achieve their results. Either way it should be something that naturally compliments your product that you just sold them.
Up Sells Should Support Your Main Offer
Keep in mind, the main product should be able to work without these onetime offers or up sells. But these up sells should enhance the initial offer. They shouldn’t be offered something completely different. They also shouldn’t also be addressing the exact same issue. If someone bought a weight loss product then your next up sell can’t be another weight loss product.
In fact what it may be is more of a diet guide or an exercise guide or a million other different things that complement losing weight. Like how to increase your muscle mass, how to get a bigger booty. There’s so many different variations that you can include for up sells that they should never be something that’s completely off topic or the exact same thing that you already just sold on your front end.
One Time Offer Up Sells Increase Your Average Cart Value
Those OTOs will help increase the amount of your average cart value which will produce more sales down the line. Because people who buy these up sells are going to be wowed by so much information that you present upfront; they’re going to then buy the second item you present latter down the line that cost maybe a thousand or five thousand dollars. Maybe they’ll go on to get that coaching service or that backend service that costs ten, or twenty thousand dollars. Or may be it’s joining your continuity program that costs anywhere from thirty to one hundred dollars a month.
Again all of these things will naturally produce more sales and profit. Because you’re giving more information up front. It seems counter intuitive to sell people immediately after being sold. But let me tell you people who are buyers in heat are people who need a solution right away. They are looking for exactly what you’re selling and then some. You’re really doing a disservice to them and yourself if you don’t sell those people on the next thing to help them achieve their desired results.
Thank You Pages Complete the Up Sell Process
#3 – Use thank you pages.
Now thank you pages are very important because obviously they let people know that they have finished going through your entire sales funnel. It let’s them know they’ve gone through all your up sells and now here’s where they can see all that they just purchased. So what I like to have is my thank you pages with links to other sales funnels within the value ladder.
Not only will I give them instant access to their products but the second step we’ll have them take is asking them if they would like to receive more information. Like if this product over here would be relevant to them in reaching their desired result. If it is, I’m going to let them access those sales funnels right away.
Because believe it or not, people will go through and purchase up to a thousand or more dollars off your front end. Even though your front end was initially just seven or even ninety seven dollars. Those up sells can be anywhere from two hundred to even a thousand dollars each. And let me tell you, even I myself bank off of two hundred to a thousand dollar up sells. People buy it because they know that it’s valuable and will help them achieve their goals.
Make Sure to Include Links with Your Thank You Page
The other thank you pages that you include at the end of each sales funnel should include a link. That way people understand that they’ve gotten every product within your value ladder. Me personally I include the ability to buy my micro continuity, to buy my mid ticket product and additionally to apply for my coaching. All of those things allow people to take the next step that feels natural to them. So that way they can come in apply and buy those things. It’s not unusual for hyper buyers to go through and purchase everything (even the coaching) right away even after purchasing just a seven dollars product or a free plus shipping book yes. Because they’re in the moment of need.
After their credit card is out – people are more likely to buy again
So that’s it. Those are the three sales funnel tweaks that have that produced me more sales than anything else. They are effortless. Because after you’ve already had someone that’s raised their hand and said “Yes, I’m a buyer I trust you enough to take my credit card.” They’re probably going to say ‘yes’ again because that’s the idea of marketing using a sales funnel. A good salesman knows that the more times that you get someone to say yes; the easier it is to get them to say yes again.
So now that they’ve already taken that hard process or that hard step of saying yes taking their credit card out of their wallet. You can now go forward and say would you like to use that same credit card to purchase this. And some will go on to buy your first up sell. Maybe just the first and second up sell or maybe everything all at once.
If you’re not offering up sells – you’re wasting time & money
The fact is, if you’re not offering one-time upsells, you’re doing huge disservice to everyone that buys your products. Because there’s so much more that you can offer and not offering that service immediately after they make that purchase that is a huge disservice to your fan base and your bottom line. So with that being said I hope that you have the best of success again I’m Zach Miller bye, bye.
Zach Miller: Hi, everyone! Zach Miller here again. Today I have a very special interview. I’ve been able to get a hold of Alex Genadinik and he is from problemio.com.
If you guys don’t know who Alex is. He is a top-selling Udemy coach, with over a hundred thousand students! He’s a best-selling author on Amazon. He has over a dozen publications on there.
He is a business and marketing coach with thousands of students and more than four thousand five star reviews detailing his expertise. He’s flat-out one of the top guys online right now. So whether you know nothing about marketing or you know everything, this is the brain that you want to pick. So guys I’m happy to introduce Alex Genadinik. How you doing Alex?
Alex Genadinik: I’m doing great, Zach, thank you for inviting me it’s a pleasure.
Alex Genadinik’s Area of Expertise
Zach Miller: Awesome. So diving right in. I know a lot of people in my audience are just starting off, some are at that intermediate stage. For that portion of the audience that doesn’t know what you do. Why don’t you just explain a little bit to them about what you teach and your expertise…
Alex Genadinik: Right. So, I spend a lot of time online. Because of that, I have few areas of expertise. I’ve dabbled in mobile apps, and I have some mobile apps with a few million downloads. After that, I started teaching others how to do it and coaching others. I have a book about mobile app marketing, and mobile app business. My apps are more about business planning and I’ve helped over a thousand people what that so far.
Business Development Coaching
Since then, I’ve started my coaching practice. I offer coaching in business planning and I’ve even created an innovative way to plan a business. Traditionally, creating a business plan was really hard to innovate and expediate.
The business model canvas is a little complicated, so I made a very simple way around that. You just start with a 3 sets of business plans and turn that into a one page. Then turn that into one full business plan. That helps people stay with it and not quit.
Most people, if they just followed a template, they ‘re still going to be confused afterwards. The most problematic thing, is that they’re entering the wrong content in each section which dilutes the quality of the entire business plan.
Top Seller on Udemy
My way of helping people, is guiding them & showing them how to do it correctly. I also sell books on Amazon. And now I have a large Udemy following and expertise for becoming a Udemy top seller. I have a few other areas of expertise, but I guess that’ll be enough for us here.
Alex Genadinik Talks Business Development
Zach Miller: Awesome. So for those of you who don’t understand. Basically five minutes of planning can save five hours or probably even five months of work. That’s what personal business development is really all about. Getting that plan so you know how to take action and move forward, right Alex?
Alex Genadinik: Yeah. Early in my career, I was making mistakes that were so easily averted. If I had just talked to a coach or somebody who knew the industry a little better, they would have saved me like six months of bad business. Not to mention money and effort by just steering me in the right direction. So that’s really why I got into business planning. Because I saw that I personally was making so many mistakes that were easily avoidable.
Zach Miller: Oh, I’ve been there. I can tell you it’s a hardship that every entrepreneur goes through, isn’t it?
Alex Genadinik: Yeah.
How Did Alex Genadinik Get His Start?
Zach Miller: So first off, how did you get started in your industry, Alex?
Alex Genadinik: Well, I have been in so many industries. I was in San Francisco during the.com boom in the late 90s and you know I just caught the bug. I wanted to do startups. It was very electrifying! It had so many promises. When I finished high school, it was like wide open for me and I jumped in and I rode that way up. And I it rode the way down and it just never stopped and I was always like “really?!” But the main thing that really persisted personally, was pursuing my own ideas in the beginning they flopped completely because I liked my ideas but I didn’t know business.
So making those mistakes on top of my ideas at first, led me to spectacular failures. Then they were just okay failures. Then they were kind of successes. Then I just started slowly becoming a little bit… Well, I’m not going to say successful, but you know, the things I had been doing started getting better and better overtime.
So it’s just kind of an evolution. Mostly the theme that I’ve had is: I like pursuing my own ideas. And I think that’s true for everybody. I like it so much that it really pushes me, like a lot of people like it but not every one takes action on it.
Zach Miller: Awesome.
Alex Genadinik: yeah
You’re Going to Fail Your Way to Success
Zach Miller: What I want to get through to the audience is, that failure is inevitable. You failed Alex. I failed. I’m trying to get that through to my audience.
But I think that a lot of the modern-day gurus (obviously we don’t try to be them). We just try to be the experts that we are. Gurus fail often to tell people that they themselves fail. I think that kind of creates a mentality where people being to expect instant success. But it’s actually failing your way to success. That’s how you got to where you are, right?
Alex Genadinik on Failing in Business
Alex Genadinik: That’s totally true. I remember my first success. It was right after a real, real struggling business that ended up failing. But through that failure, I had to figure out so many solutions and things out on my own that it actually made me a stronger entrepreneur.
It taught me what real hustle is and then on top of I gained experience I feel like I’d rather have avoided. But it made me a stronger entrepreneur. A lot of people do say that it’s not necessary to fail like Peter Thiel. You know he has a big theme that he doesn’t think people should fail.
I think it’s debatable. I feel like that failure gave me a lot of really hard experience. I also know it’s really hard to talk about your failures. Because you know you don’t like to admit your failings (it becomes an ego thing) because I fail more than I’d like to admit.
Zach Miller: I think we all have. That’s the thing to keep on everyone’s mind. Whenever you see all the success that someone is having or that we have that we’ve created for ourselves, remember there was definitely a long journey behind it, it didn’t come overnight as a lot of people think.
Alex Genadinik: Definitely not overnight and longer than I would have liked.
Alex Genadinik Speaks on Why People Fail
Zach Miller: So from your experience what is the number one reason that most people fail?
Alex Genadinik: They flake on themselves (myself included). I used to try to search deep like “why did I fail” and it’s not the business. The business part is easy, like business strategy is easy you know. You can put together a good business strategy and if you’re sitting with an expert.
For example, I can put together a business strategy for people within 30 minutes an hour no problem. That’s the easy part. The human issues are the really hard part. The business things you can solve them quickly, but there’s a reason that psychologists retain clients for years.
What Tendencies are Holding You Back?
So it’s really our human tendencies. Like some people may procrastinate. Some might have low confidence. Some people might have a hard time being accountable to themselves.
I see this a lot, they get really excited. They’re like “oh I’m going to totally do this” and then they don’t do it. They don’t have the self discipline. So it’s really super basic human things that are hard to fix. Because if they were easy to fix, whoever has them would already fixed them. For example focus is a huge one. Let’s say I’ve solved goal setting. For me that seemed to be easy, but staying focused is like a never ending thing that’s hard to maintain.
Importance of Developing Soft Skills
I already fixed all the things that were easy. It’s the things that are hard that linger and pull people back; causing failures in their business. I think as soon as people focus on developing soft skills they’ll begin to improve their business. Soft skills are things like anger management, emotional management, emotional intelligence, goal setting, ect.
There’s about 30 different fields under which you can call soft business skills or productivity skills. Everyone has a few that really hold them back. As soon as they fix it, their business shoots through the roof. Because they’ve already solved a whole bunch of other ones. They just need to solve the ones that are currently holding them back.
Which is really the hard part. Then you usually hit a plateau. Plateau and then I fix something in myself that used to hold me back and I’ll leg up you know and then again plateau, plateau, plateau and then leg up so on.
Self Development is Crucial for Long-Term Business Success
Zach Miller: Amen. I couldn’t agree more with that. That’s exactly on point. So with that in mind, really it’s self-development holds us back from the success that we can achieve. It’s not any external forces.
Is It Too Late If You’re Just Getting Started Online in 2017?
So with that in mind, if you really get started online today 2017. I know there’s a lot of people that feel like they’re “late to the party.” I’m putting big air quotes on that one, because there’s always plenty of pie to be made. And if you started today online Alex, what would be that first step that you would take to getting started?
Alex Genadinik: Yeah. Actually, today is a really good time to start; there’s so many new things. Like crypto currency, AI tech, virtual reality. I guess it’s not early days, but it’s not late days. So they’re right on time. Facebook live, YouTube live. There are so many things that are happening today and it’s still early for them. It would be silly to think that it’s late to the game. So that’s one thing I think when people get started online they want to be successful right away.
Zach Miller: Right.
Alex Genadinik on How Stress Alters Our Brain
Alex Genadinik: Going back to the soft business skills. There is a really interesting thing that like no one ever talks about. There’s something that happens to your brain. Why do most people go into business online? It’s rarely out of hobby. Because if that was the case they would have already been in online business. If that’s the case, they’d already be the kind of nerds that are in on it.
It’s usually people who maybe have a financial hardship that need extra income. And financial income causes some of the worst kind of stress you can have. So for people starting out when they’re in stress… And usually when they’re first starting out, they’re totally stressed.
Stress is Killing Your Business
That stress causes the part of the brain that has the long vision the good decision-making (the pre-frontal cortex) to just shut off. And the only part of the brain that’s working fully is what’s known as the animal brain, the amygdala. Which is responsible only for like things like anger and stress. It’s only concern is how do you relieve the immediate stress and than make a buck today. That leads to all the problems people face. They try to make a buck today which does not coincide with long-term solid strategies.
Zach Miller: I agree with that. Yeah. We over here in the states we call it the reptilian part of our brain. We’ve all been taught that’s the one part of your brain you don’t want to operate from unless you want to make bad decisions, am I right?
Alex Genadinik: Hundred percent. That part of the brain can only handle the immediate so when I say fix your goal-setting. Or fix your emotional intelligence, whatever has that stress, they’re thinking “that sounds great, but I cannot focus on that right now.” The person has to conscientiously be say “okay I’m in stress, I need to get a hold of myself or else I’m going to cause more damage to myself if I keep going in this direction”.
Reduce Stress And Run A Better More Profitable Business
There are many things people can do to relieve the stress. Eat better, sleep better, exercise more. Those are all things that will put you in a better state of mind. Do more meditative tasks, not necessarily meditate but like take a walk without your phone. Something that gets your better part of your brain working.
So those are a few immediate steps to get motivated right now. Improve your thinking so that your reptilian brain doesn’t completely take over. Because if you’re 24/7 in front of the computer stressing, naturally you’re just not going to listen to sound advice. Following bad decisions over and over will continue leading to bad decisions which will lead to lack of success. Lack of success will lead to low confidence, low confidence will lead to quitting and so that’s why people fail.
Is Your Reptilian Brain Controlling You?
Zach Miller: I couldn’t agree more. I mean a decade plus ago, when I first started online, I could totally say that my reptilian part of my brain was making all the decisions. And that’s why I spun my wheels for so long.
Alex Genadinik: That’s why I talk about it. I think back to myself. It was really hard to get out of the reptilian brain thinking. Really hard. But whoever can do it will be so much better off. Like three years from today they’ll be so much further along than if they didn’t change their ways.
Tools to Ensure Success
Zach Miller: With that in mind, that leads me perfectly to my next question. A lot of people are fighting with these sorts of issues. A lot of people like you said, they’re starting out coming from a place of fear. Instead of a place of peace or happiness where they focus on helping people. Versus trying to make that quick buck.
So what are some resources that are available to help ensure success? What are some things that you offer that would help people get past these issues?
Alex Genadinik: Right. So after a while of looking into soft skills and working through them with myself and my clients. I wrote a book called ’20 principles of productivity’. In the ‘20 principles of productivity‘ is where I talk about everything. From getting focused, to self discipline, to making productive decisions and life goal setting. Because if you choose a wrong life goal then no matter how productive you are, its almost entirely wasted.
The other part, is increasing your emotional intelligence. It’s like a course in how to be smarter – emotionally. I also teach how to think outside the box. How to be more creative and teaching the logical fallacies we fall into. You know for example like, inductive reasoning versus deductive. Where you make a conclusion and then find the facts that support it. Which can totally leave you in the wrong direction. But when you actually look at the facts objectively, and let the facts lead you; the outcome can be a lot different.
Personal Development = Business Development
There’s about ten logical fallacies that often come into play. Even after I put them together, I started noticing myself still falling into them. I’m not one to toot my own horn. However, I think it’s fair to say I’m not a beginner anymore. Those are the things that I focus on that have helped me the most. I think for beginners, they want actionable things they can follow click by click. Like how to make money or how to relieve the immediate stress.
But to become more experienced you’ve got to develop soft skills because your mindset dictates every second of your life. Your brain controls everything you do. Make the best decisions you can every second, because your mind directs everything you live in it, it’s your whole world.
Are You The Master of Your Fate and Captain of Your Soul?
Zach Miller: Exactly! And for those of you listening, you’ve probably heard me talk about Richard Bandler, the founder of neuro-linguistic programming. These are the exact same techniques Richard talks about. Bandler says that all you guys need to do is operate from the perspective of cutting down the time you work on your tasks by at least half while making at least four times as much money, when you have that state of mind it’s a lot easier to be successful, isn’t it?
Zach Miller: Awesome! So you can get that… I believe the Kindle book version is free if you want the paperback version which I always suggest guys…
Alex Genadinik: The Kindle version is $4.99
Zach Miller: Ah, $4.99
Alex Genadinik: Paperback is $12.99 but I recently started accepting Bitcoin too. So whoever wants to pay in bitcoin it can be cheaper.
Zach Miller: Awesome. So that’s another great book for you guys and then we’re just going to be wrapping up here. Cause I think that that perfectly places everything in people’s heads of which direction to go. But, I just want to finish by talking about a few misconceptions inside of your industry. Anything that you’d like to clear up for the audience, before getting involved with you and diving into your products?
Alex Genadinik on Consistent Action & Healthy Habits
Alex Genadinik: What I see a lot, is people get very excited and enthusiastic about their ideas. You know, things they want to do. But there’s very little follow-through. That’s crucial because the excitement isn’t the business. The excitement is just a good emotion to get started.
When you get started it’s kind of like nerdy work. It’s not always fun. Sometimes, it’s boring. Often, you’re sitting at home a lot by yourself. So that excitement quickly drains if you if you don’t develop the discipline. Which over time develops healthy habits like time management and all that stuff. They’re easy if you consistently implement them.
Give It 100% Every Time!
They don’t work if you only implement the strategies to 60% or 80%. After all, you’re competing with Giants, you’re competing with billion-dollar companies in almost every industry. And even if you’re not competing with billion dollar companies – you’re competing with a swarm of online entrepreneurs. Some of them are not very good, but some of them know the rules and they’ll take your lunch. So you got to bring your A-game.
You always want to work on yourself and implement everything 150%. It doesn’t have to be overnight – it won’t be overnight. Because this kind of advice can immediately trigger the perfectionist in people. They begin thinking things like “oh my gosh, if it’s not amazing then I can’t start.” Done is better than perfect. Start now. Just don’t stop until your product is the best in the market and your marketing is the best in the market and then you’ll win big.
Zach Miller: I agree. As I always tell my student’s: one step forward in your marketing – one step forward in your knowledge and you’ll be balanced.
Alex Genadinik: Perfect. Yeah.
Zach Miller: So the final thing that I want to wrap up with and I love doing this because I want you to stick out from the crowd. What is something that’s true in your industry, that almost nobody agrees with you on? What’s something that you kind of feel is your little seek your little dirty secret?
Alex Genadinik Shares His Success Hack
Alex Genadinik: Well, I don’t have a conversation about how to promote a business without mentioning Facebook marketing. Especially, Facebook ads. For me it’s going great things for my businesses. But what I really like, is to look where everybody is going, then I’m going that way. That’s what I like and you know I kind of take a little bit of pride in that. I’m a little creative so what I like to do is I like to look for all the green pastures.
It could be Facebook marketing, it could be SEO. A lot of people think SEO is just Google but it’s not really just Google. It’s like Amazon, it’s a search engine. YouTube is also a search engine. iTunes is a search engine. The google play store is a search engine. The apple store is a search engine – they’re all search engines. Even Udemy is a search engine.
Who Do You Show Up Next To? – It’s Not Just About Rankings
Then people make the mistake of thinking “okay, I’ve got to rank my product in search and then I’ll be good” right? Well, yes and no. Yes, you’ll rank and you’ll get more sales of course. But you’ll never get more sales than their are people searching for them. Which is sometimes a low ceiling; if it’s a high ceiling you always want to try and break through that.
The best way to win is to choose a platform. For example, if you sell a book on Amazon. Or a course on Udemy or a video on YouTube. You’ve got to be next to the books or videos or portions that have a million views.
You’ve got to get yourself to be recommended next to them. Because that is the quickest way to get the platform to promote you. It’s the biggest way to drive not only traffic but real sales right real revenue. That’s the number one way to build authority fast.
You Need to Be Seen As an Authority
I think most people, they think in terms of strategy and that’s alright. But outside of the funnels and email marketing getting ranked next to the best-selling experts that’s where it’s at and no one talks about it. Everyone’s like Facebook, Instagram, ect.
Zach Miller: Awesome. Well, that definitely does set you apart from the crowd pretty starkly. With that being said, I want you guys to understand that Alex is creme de la crème of his industry. If have any questions on personal development and productivity. You can contact Alex for coaching here.
Again, the first thing that Alex suggests that you get his “20 principles of productivity.” You can get that on Amazon, it’s just $4.99 very inexpensive. And it’s going to revolutionize your business so why the heck not. Alex, I want to thank you once again for joining me and my audience today. We can’t wait to have you back on again.
Alex Genadinik: Awesome. Thank you for having me. I really appreciate it.