What’s a “break even funnel” you ask?
It simply means that whenever you put..
$1 into paid ads.. you get $1 back in sales..
If you just sell 1 product on the front-end, with nothing on the back-end..
You are going to go broke.. EVENTUALLY [and I did, 3x]..
See, “amateurs focus on the front-end, and professionals [millionaires] focus on the back-end”.
See once you’ve done all the work of creating a product, why not double your income by selling another one to the people who already bought?
It’s a simple idea, but I think we all miss out on that..
So keep in mind, your 1st product shouldn’t make you money (if it does – sweet!)..
Instead, focus on building a buyers list..
From there, keep selling to your buyers list and profit!!