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Hi I’m Zach Miller! Today I’m going to be talking about three sales funnel tweaks that produce effortless SALES.
What is an order form bump?
#1 – have an order form bump page
For those of you who don’t know what an order form bump does is; it asks if they would like to purchase an up sell immediately after inputting their credit card information. But right before they click on the button to actually make the purchase.
So this little thing doesn’t seem like it would do much. But in fact from our own research, we have found that somewhere around 20-25% of people will go and say yes to that up sell. The reason being is, a lot of it goes hand in hand with what you’re selling. We like to do a free plus shipping so we then offer a book. Then our up sell is the audiobook version because a lot of people just don’t like reading. We find about 20-25% percent will buy something else right after they’ve bought your main product.
Up Sells Increase Your Overall Value
So that’s something that’s very easy to create & increase the value. Not to mention increase the amount of sales that you can get. Because the more value that you establish upfront on your sales page the better off you’ll be. Again it’s that front end product that needs to deliver the most amount of value so that people can take the secondary and tertiary steps to giving you even more money later down the road.
#2 – Use onetime offers with the proper sale script
Even after people have said yes on that order form bump page, what you’re going to do is add another one or even two onetime offers products. Something that’ll help increase the success that they’ll have with that first front end product. Or maybe it’s something that’ll increase the speed in which they achieve their results. Either way it should be something that naturally compliments your product that you just sold them.
Up Sells Should Support Your Main Offer
Keep in mind, the main product should be able to work without these onetime offers or up sells. But these up sells should enhance the initial offer. They shouldn’t be offered something completely different. They also shouldn’t also be addressing the exact same issue. If someone bought a weight loss product then your next up sell can’t be another weight loss product.
In fact what it may be is more of a diet guide or an exercise guide or a million other different things that complement losing weight. Like how to increase your muscle mass, how to get a bigger booty. There’s so many different variations that you can include for up sells that they should never be something that’s completely off topic or the exact same thing that you already just sold on your front end.
One Time Offer Up Sells Increase Your Average Cart Value
Those OTOs will help increase the amount of your average cart value which will produce more sales down the line. Because people who buy these up sells are going to be wowed by so much information that you present upfront; they’re going to then buy the second item you present latter down the line that cost maybe a thousand or five thousand dollars. Maybe they’ll go on to get that coaching service or that backend service that costs ten, or twenty thousand dollars. Or may be it’s joining your continuity program that costs anywhere from thirty to one hundred dollars a month.
Again all of these things will naturally produce more sales and profit. Because you’re giving more information up front. It seems counter intuitive to sell people immediately after being sold. But let me tell you people who are buyers in heat are people who need a solution right away. They are looking for exactly what you’re selling and then some. You’re really doing a disservice to them and yourself if you don’t sell those people on the next thing to help them achieve their desired results.
Thank You Pages Complete the Up Sell Process
#3 – Use thank you pages.
Now thank you pages are very important because obviously they let people know that they have finished going through your entire sales funnel. It let’s them know they’ve gone through all your up sells and now here’s where they can see all that they just purchased. So what I like to have is my thank you pages with links to other sales funnels within the value ladder.
Not only will I give them instant access to their products but the second step we’ll have them take is asking them if they would like to receive more information. Like if this product over here would be relevant to them in reaching their desired result. If it is, I’m going to let them access those sales funnels right away.
Because believe it or not, people will go through and purchase up to a thousand or more dollars off your front end. Even though your front end was initially just seven or even ninety seven dollars. Those up sells can be anywhere from two hundred to even a thousand dollars each. And let me tell you, even I myself bank off of two hundred to a thousand dollar up sells. People buy it because they know that it’s valuable and will help them achieve their goals.
Make Sure to Include Links with Your Thank You Page
The other thank you pages that you include at the end of each sales funnel should include a link. That way people understand that they’ve gotten every product within your value ladder. Me personally I include the ability to buy my micro continuity, to buy my mid ticket product and additionally to apply for my coaching. All of those things allow people to take the next step that feels natural to them. So that way they can come in apply and buy those things. It’s not unusual for hyper buyers to go through and purchase everything (even the coaching) right away even after purchasing just a seven dollars product or a free plus shipping book yes. Because they’re in the moment of need.
After their credit card is out – people are more likely to buy again
So that’s it. Those are the three sales funnel tweaks that have that produced me more sales than anything else. They are effortless. Because after you’ve already had someone that’s raised their hand and said “Yes, I’m a buyer I trust you enough to take my credit card.” They’re probably going to say ‘yes’ again because that’s the idea of marketing using a sales funnel. A good salesman knows that the more times that you get someone to say yes; the easier it is to get them to say yes again.
So now that they’ve already taken that hard process or that hard step of saying yes taking their credit card out of their wallet. You can now go forward and say would you like to use that same credit card to purchase this. And some will go on to buy your first up sell. Maybe just the first and second up sell or maybe everything all at once.
If you’re not offering up sells – you’re wasting time & money
The fact is, if you’re not offering one-time upsells, you’re doing huge disservice to everyone that buys your products. Because there’s so much more that you can offer and not offering that service immediately after they make that purchase that is a huge disservice to your fan base and your bottom line. So with that being said I hope that you have the best of success again I’m Zach Miller bye, bye.